Web Designer

Job Title: Web Designer
Reports To: Web Developer
Classification: Exempt
Job Type: Full-Time
Location: NYC Hybrid

This is a hybrid position that includes working from our Times Square office at least three days per week.

Broadway Cares/Equity Fights AIDS is the philanthropic heart of Broadway, bringing together the theater community and its audiences to help people across the country receive lifesaving medications, healthcare, nutritious meals, counseling and emergency financial assistance.

Broadway Cares/Equity Fights AIDS is seeking a Web Designer who combines a strong visual design background with hands-on website experience. This role is approximately 50% design and 50% website production, maintenance and technical support. You are a trained designer with a strong eye for typography, layout, color and composition, demonstrated through your portfolio. You are also comfortable working behind the scenes of a WordPress website, making updates, working with basic code and troubleshooting routine website issues. Working closely with our Web Developer and graphic design team, you will design digital experiences, maintain and update our websites and provide first-line website support when the Web Developer is unavailable.

• Design responsive, standards-compliant Mailchimp email layouts based on project needs

• Redesign and modernize existing Mailchimp templates to keep Broadway Cares' communications fresh, effective and on-brand

• Translate creative and marketing requests into wireframes, design concepts and finished designs for new responsive WordPress pages

• Design a new original WordPress theme to be built in-house in collaboration with the Web Developer

• Apply responsive design and accessibility (WCAG) standards to create inclusive experiences

• Maintain the design and visual consistency of broadwaycares.org and dradance.org

• Optimize and process image and design files (GIF, JPG, PNG, PSD, AI, INDD, PDF) for web, email and social media, meeting file-size, dimension, color and quality standards

• Prepare and deliver clean, organized, developer-ready design files and assets

• Manage and maintain content across Broadway Cares' WordPress websites

• Make routine website updates using the WordPress editor, HTML and CSS

• Read and make basic edits to existing HTML and PHP code when needed

• Troubleshoot routine WordPress issues, including formatting, functionality and plugin-related problems

• Serve as first-line website support when the Web Developer is unavailable, escalating complex development or server issues

• Help test WordPress core, theme and plugin updates and identify functionality issues

• Test designs across desktop and mobile devices, email clients and web browsers, and help resolve rendering issues

• Maintain a basic understanding of how websites, hosting and servers work in order to identify and communicate technical issues

• Support the in-house graphic designers and video editor across digital and print projects, including social media campaigns, event banners, posters, postcards, invitations, signage and program ads

• Help catalog, organize and manage the organization's graphic, photographic and video assets

• Work with the communications, development and production teams to meet marketing, promotional, media and event deadlines

• Participate with Broadway Cares/Equity Fights AIDS staff in facilitating audience appeals on Broadway during two six-week fundraising periods each year, including evenings and weekends

• Participate in fundraising events, some of which occur during evenings and weekends

The responsibilities listed above are not exhaustive and may evolve as the role develops. The individual in this position will also be expected to take on additional ad hoc tasks, responsibilities, and projects as assigned by the manager, adapting to the dynamic needs of the team and organization.

Supervisory Responsibilities: None

• One to two years of professional web or digital design experience, preferably with an in-house creative team, agency or nonprofit organization, or as a full-time freelancer

• A strong portfolio demonstrating web, email and digital design work, with a finely tuned eye for typography, layout, color and composition

• Strong working knowledge of Adobe Creative Cloud, web image formats and web color standards, including optimizing assets for size and quality

• Experience designing responsive emails in Mailchimp or a comparable platform

• Solid understanding of responsive web design, mobile standards and web accessibility standards, including WCAG

• Hands-on experience with WordPress, including content management, plugins and routine troubleshooting

• Working knowledge of HTML and CSS; ability to read and make basic edits to PHP

• Basic understanding of web hosting and servers, and ability to clearly communicate technical issues

• Experience testing across browsers, devices and email clients

• Ability to translate creative and marketing requests into wireframes, finished designs and clean, developer-ready files

• Exceptional organizational, communication and collaboration skills, with the ability to manage multiple projects and meet strict deadlines in a fast-paced creative environment

• A comprehensive understanding of and commitment to Broadway Cares' mission

• An affection for dogs

• Familiarity with JavaScript and WordPress theme development

• Experience designing content for social media

• Familiarity with video editing, motion graphics or animation

• Knowledge of printing and prepress procedures

• Familiarity with digital asset management (DAM) systems

• Generous Vacation and PTO policy

• Defined benefit pension plan in addition to a 401K plan

• Health benefit plan that includes health, dental, vision, disability, and life insurance

As the philanthropic heart of Broadway, Broadway Cares/Equity Fights AIDS harnesses the talent, energy and generosity of the theater community to make a difference far beyond the stages of Broadway.

From iconic Broadway events and in-theater fundraising campaigns to grants supporting nearly 500 organizations nationwide, Broadway Cares turns creativity and compassion into action.

Our work is rooted in the theater, but its impact reaches communities in all 50 states, Puerto Rico and Washington, D.C. Broadway Cares is the single largest financial supporter of the safety net of programs at the Entertainment Community Fund and, in times of crisis, provides emergency humanitarian assistance across the US and around the world.

What we do together makes a difference.

At Broadway Cares, you’ll be part of a small, collaborative team doing work with an outsized impact.

One day you might be helping bring an only-on-Broadway event to life and the next share the story of a local food pantry hundreds of miles from New York City’s Theater District. Our staff works alongside some of the industry’s most talented artists and professionals while raising and granting millions of dollars each year to help people when they need it most.

We value creativity, curiosity, collaboration and people who care deeply about doing excellent work. You’ll have the opportunity to contribute ideas, take ownership of meaningful projects and see the direct impact of what you help create.

$70,000-$80,000

The salary range reflects the experience and responsibilities outlined in this job description. We welcome candidates with a range of backgrounds and experience levels. If we determine that a candidate is better suited to a different level of the role, we’ll discuss adjustments during the interview process.

Broadway Cares/Equity Fights AIDS values a diverse workforce and a culture of inclusivity and belonging. Our goal is to attract qualified candidates and encourage applications from all individuals without regard to race, religion, sex, national origin, age, disability, sexual orientation or gender identity. We are committed to creating a dynamic work environment that values diversity, equity and inclusion, respect and integrity for all.