Web Content Manager

Posted 12 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
Mid level
Software
The Role
Lead SEO and web content strategy for Precisely.com, executing keyword research, content mapping, editorial governance, and content audits. Own content performance across organic search, AI answer surfaces, and website pages, working cross-functionally and reporting on metrics to drive improvements.
Summary Generated by Built In

Application and Interview Impersonation NoticeImpersonating another individual when applying for employment, and/or participating in an interview process to assist another individual in obtaining employment, with Precisely Software Incorporated (“Precisely”) is unlawful.  If Precisely identifies such fraudulent conduct, then as applicable and to the extent permitted by law, the application will be rejected, an offer (if made) will be rescinded, or the employment will be terminated, and legal action may be taken against the impersonators.

Precisely is the leader in data integrity. We empower businesses to make more confident decisions based on trusted data through a unique combination of software, data enrichment products and strategic services. What does this mean to you? For starters, it means joining a company focused on delivering outstanding innovation and support that helps customers increase revenue, lower costs and reduce risk. In fact, Precisely powers better decisions for more than 12,000 global organizations, including 95 of the Fortune 100. Precisely's 2500 employees are unified by four company core values that are central to who we are and how we operate: Openness, Determination, Individuality, and Collaboration. We are committed to career development for our employees and offer opportunities for growth, learning and building community. With a "work from anywhere" culture, we celebrate diversity in a distributed environment with a presence in 30 countries as well as 20 offices in over 5 continents. Learn more about why it's an exciting time to join Precisely!

Precisely is an AI-first organization. All employees are expected to demonstrate proficiency in applying AI tools to accelerate their work, improve output quality, and eliminate low-value tasks. Candidates should be comfortable using generative AI tools (e.g., Microsoft Copilot, ChatGPT) in their day-to-day workflows, able to evaluate AI-generated outputs critically, and open to continuously adopting new AI capabilities as they emerge.

This position is 100% remote east coast or central time zone in the US

Overview of the Role: Precisely is looking for a Web Content Manager to lead the strategy and execution behind our organic visibility and web content performance. This is a high-ownership role for someone who brings strong SEO, AEO, and content expertise and is ready to own outcomes across search, AI answer surfaces, and the web content experience. You will be responsible for how Precisely.com shows up in search, how content is structured to serve buyer intent at every funnel stage, and how we measure and improve performance over time. You’ll work cross-functionally with product marketing, demand generation, web, and technical SEO collaborators. This is an individual contributor role.

 What you will do: 

  • Contribute to SEO and AEO content strategy across Precisely.com, aligned to keyword opportunity, buyer intent, and funnel stage
  • Execute keyword research, topic mapping, and content gap analysis across traditional search and AI-driven answer platforms
  • Apply established frameworks for content that surfaces in featured snippets, People Also Ask, AI-generated answers, etc.
  • Maintain and evolve a content calendar that balances new production, refresh cycles, and consolidation of website content
  • Own the content quality and performance of key pages across com, including product pages, solution pages, resource center content, and high-intent landing pages
  • Execute against editorial governance standards including metadata conventions, internal linking, and on-page optimization
  • Audit existing content regularly and make recommendations on updates, consolidations, and removals based on performance data
  • Work cross-functionally with product marketing, demand generation, web, and technical SEO to align content with business priorities and search performance goals
  • Track and report on content performance across organic traffic, rankings, engagement, AI search visibility and more; translating data into clear content recommendations

What we are looking for:

Required:

  • Years of experience: 4+ years
  • Years of experience needed with specific skills 4+ years of SEO and web content experience in B2B SaaS or enterprise software  
  • Specific technical or software skills required WordPress; Google Search Console, GA4, Semrush, Ahrefs, Brightedge, or similar SEO platforms
  • Necessary certifications N/A
  • Travel is required: none – Approximately 

AI Skills/Knowledge: 

  • Strong understanding of how LLMs and AI answer engines surface and cite content
  • Solid experience with organic keyword research, search intent mapping, and how AI/LLMs are reshaping search behavior
  • Familiarity with AI search visibility platforms such as Profound or Semrush’s AI Overviews tracker
  • Proficient with AI content generation tools, such as Claude, ChatGPT, and Co-Pilot
  • Ability to write, review, and edit AI generated content for brand accuracy and compliance; including providing structured inputs and prompts to optimize content for organic search performance
  • Experience connecting SEO and AEO content performance to pipeline metrics in a B2B context

Preferred Skills (a plus but not required):

  • Strong point of view on content quality with the ability to influence partners across product marketing, demand generation, and web
  • Comfortable pulling and interpreting data independently using reporting tools such as Looker, Tableau, or similar
  • Experience managing large-scale content audits, consolidations, or site migrations with measurable outcomes
  • Comfortable managing multiple projects and priorities simultaneously without losing focus on quality or outcomes
  • Familiarity with enterprise B2B buying cycles and the ability to map content to complex, multi-stakeholder journeys
  • Comfortable pulling and interpreting data independently using reporting tools such as Looker, Tableau, or similar

#LI-IH1

 

The personal data that you provide as a part of this job application will be handled in accordance with relevant laws. For more information about how Precisely handles the personal data of job applicants, please see the Precisely Candidate Privacy Notice

Skills Required

  • 4+ years of experience
  • 4+ years of SEO and web content experience in B2B SaaS or enterprise software
  • WordPress
  • Google Search Console
  • GA4 (Google Analytics 4)
  • Semrush
  • Ahrefs
  • Brightedge
  • Strong understanding of LLMs and AI answer engines and how they surface and cite content
  • Organic keyword research, search intent mapping, and content gap analysis
  • Familiarity with AI search visibility platforms (e.g., Profound, Semrush's AI Overviews tracker)
  • Proficient with AI content generation tools (Claude, ChatGPT, Microsoft Copilot)
  • Ability to write, review, and edit AI-generated content for brand accuracy and compliance
  • Experience connecting SEO/AEO content performance to pipeline metrics in a B2B context
  • Strong point of view on content quality and ability to influence cross-functional partners
  • Comfortable pulling and interpreting data using Looker, Tableau, or similar reporting tools
  • Experience managing large-scale content audits, consolidations, or site migrations with measurable outcomes
  • Comfortable managing multiple projects and priorities simultaneously
  • Familiarity with enterprise B2B buying cycles and mapping content to multi-stakeholder journeys

Precisely Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Precisely and has not been reviewed or approved by Precisely.

  • Leave & Time Off Breadth Time off and flexibility stand out, with unlimited time off and work-from-home repeatedly framed as prominent perks. The overall package often feels stronger when remote-first flexibility and generous PTO are prioritized.
  • Healthcare Strength Core medical, dental, and vision coverage is described as established and available alongside common options like FSA/HSA, life, and disability. Health coverage is positioned as solid overall, including indications that coverage can start on day one for U.S. employees.
  • Fair & Transparent Compensation Pay is often characterized as fair-to-okay, with company messaging around pay-equity audits reinforcing an emphasis on fairness in pay practices. Compensation outcomes appear more favorable in some go-to-market roles where on-target earnings can be strong.

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The Company
HQ: Burlington, MA
2,800 Employees

What We Do

Precisely is the global leader in data integrity, providing accuracy, consistency, and context in data for 12,000 customers in more than 100 countries, including 99 of the Fortune 100. Precisely’s data integration, data quality, data governance, location intelligence, and data enrichment products power better business decisions to create better outcomes. Learn more at www.precisely.com

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