Web Content Manager (m/f/d)

Reposted 3 Days Ago
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Cologne, Nordrhein-Westfalen, DEU
In-Office
Mid level
Healthtech • Retail • Pharmaceutical
The Role
Manage and create landing, campaign, category and rich content pages in the CMS. Translate marketing briefs into user-focused page structures, run A/B tests and optimisations, coordinate localisation/rollouts, and maintain reusable templates and assets to ensure consistent, high-quality digital experiences across European markets.
Summary Generated by Built In
Company Description

About Redcare Pharmacy:

As Europe’s No.1 e-pharmacy Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. We strive to create a healthy collaborative work environment where every employee feels valued and inspired to contribute to our vision “Until every human has their health”. If you’re seeking a career that offers purpose and aligns with your values join us and start your #Redcareer today.

    Job Description

    About the role:

    This position is offered as a 1-year fixed-term contract and provides an exciting opportunity to shape the digital experience of millions of customers across Europe. Join our Cologne-based Digital Experience team and help shape how millions of customers interact with Redcare Pharmacy online. As a Web Content Manager, you will play a key role in bringing campaigns, brand initiatives and commercial priorities to life across our digital platforms, collaborating closely with colleagues from Brand, CRM, Creative, UX and Retail Media in an international environment.

    This is a unique opportunity to combine creativity, content strategy and data-driven optimisation while having a direct impact on the customer journey across multiple European markets. Working from our Cologne office, you will contribute to high-visibility projects that influence both customer engagement and business performance.

    About your tasks:

    • Create and manage landing pages, campaign pages, category pages and rich content experiences that drive engagement, brand awareness and conversion.
    • Translate campaign concepts, business requirements and marketing initiatives into compelling and user-focused page structures within the CMS.
    • Continuously improve content performance through A/B testing, UX insights, performance analysis and conversion optimisation.
    • Coordinate content localisation, translations and international rollouts to ensure a consistent customer experience across all markets.
    • Maintain and optimise reusable content modules, templates and digital assets, while ensuring high content quality and compliance with brand guidelines.
    • Driving a seamless and consistent customer experience across all digital touchpoints while ensuring compliance with CI/CD guidelines

    Qualifications

    About you:

    • You have 2–5 years of professional experience in content management, digital marketing or e-commerce.
    • You are experienced with CMS platforms such as Storyblok, Contentful, Bloomreach, TYPO3 or similar systems; experience with Storyblok is a strong advantage.
    • You bring a solid understanding of SEO, UX principles, customer journeys and conversion optimisation, combined with basic knowledge of HTML/CSS.
    • You have an eye for design quality, usability and detail, enjoy working with cross-functional teams and thrive in an international environment.

    Additional Information

    About your benefits:

    In order to provide you with the best possible support for your individual needs - whether it‘s living a healthy life, having enough time for your family, or developing your skills - we offer a wide range of different, site-specific benefits:

    • Work from Home: If your job does not require you to be present in the office, we can arrange the place you work from individually - even for up to 20 days a year anywhere in the EU.
    • Personal development: Grow! We support and encourage your individual development through various in- and external trainings.
    • Sports: Stay healthy. Profit from a membership (M) package at Urban Sports Club, so that you can take advantage of a huge variety of sport offers.
    • Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take unpaid vacation of up to 10 days (after one year working with us).
    • Employee discount: You get a 10 % employee discount on all over the counter, beauty and personal care products in our online store & 20 % discount on nu3.

    Skills Required

    • 2-5 years professional experience in content management, digital marketing or e-commerce
    • Experience with CMS platforms (Storyblok, Contentful, Bloomreach, TYPO3 or similar)
    • Experience with Storyblok
    • Solid understanding of SEO, UX principles, customer journeys and conversion optimisation
    • Basic knowledge of HTML/CSS
    • Attention to design quality, usability, detail and ability to work cross-functionally in an international environment
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    The Company
    743 Employees
    Year Founded: 2001

    What We Do

    As Redcare Pharmacy - formerly known as Shop Apotheke Europe - we put care at the heart of everything we do, guiding people through their health to help turn bad days into better ones. We are Europe’s people-first pharmacy. Start your #Redcareer now! Let's grow together. We are an international company that is currently active in seven countries in Europe and is growing rapidly. Our headquarters as well as on of our distribution centre are located in Sevenum in the Netherlands near the German border. Our other distribution centre is in Milan, Italy. In total, we have locations in Cologne, Berlin, Munich, Tongeren, Warsaw, Milan, Lille and Eindhoven. We are always looking for new colleagues - people who not only get involved in our international team, but who want to actively take on responsibility and who want to grow together with us as a strong partner

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