Web Content & Analytics Specialist

Reposted 9 Days Ago
Be an Early Applicant
Niskayuna, NY, USA
In-Office
67K-99K Annually
Mid level
Chemical
The Role
The Web Content & Analytics Specialist maintains web content, enhances digital experiences, implements analytics tools, and collaborates to drive engagement and KPIs.
Summary Generated by Built In
Job Title:Web Content & Analytics Specialist

Summary:The Web Content & Analytics Specialist is responsible for the ongoing content and product information maintenance as well as web analytics for all Momentive websites. This role will update, maintain, and enhance the customer digital experience as well as implement solutions to increase traffic and drive KPIs for Momentive.com. This includes partnering across global marketing teams to deploy compelling content that drives site engagement through various digital channels including social media, search engine optimization (SEO), search engine marketing (SEM), paid advertising, mobile, and email. The success of this position will be measured in content performance metrics (site engagement, views, leads generated, and downloads from online prospects, etc.) and in on-time percentage in hitting ambitious timelines for content delivery to support global and regional campaign objectives. In addition, this role will be responsible for the setup and maintenance of analytics tools and support.
Please note that this role requires onsite presence five days per week, Monday through Friday.
Applicants must be authorized to work for any employer in the U.S. We cannot sponsor or take over sponsorship of an employment Visa at this time.

Responsibilities Include:
  • Manage and execute content updates across the company website and E-Commerce platforms, including product information, images, videos, TDS, SDS, and supporting materials.

  • Collaborate with cross-functional teams including Marketing, Communications, IT, and Customer Service to ensure optimal website performance and user experience.

  • Coordinate with Brand, Corporate Communications, Digital Marketing, and Regional Marketing & Sales teams to deliver engaging content such as sales messaging, webinars, case studies, videos, and interactive tools.

  • Optimize website content using SEO and GEO best practices to improve search visibility, traffic, and overall site performance.

  • Develop and maintain a content calendar, ensuring timely and accurate deployment of website updates and landing pages.

  • Oversee the publishing process, ensuring all content is delivered on time and adheres to editorial and brand standards.

  • Manage day-to-day website operations, including homepage updates, product detail pages, landing pages, and digital asset updates.

  • Utilize Adobe Analytics to monitor, analyze, and report on website performance and user experience, providing regular insights and recommendations to stakeholders and leadership.

  • Set up and administer analytics tools to track content effectiveness and support continuous optimization efforts.

  • Participate in cross-functional and stakeholder meetings to assess business needs and inform website enhancements and digital strategy.

  • Support the Digital Product Manager in the execution of new projects, feature enhancements, and platform improvements.

Qualifications:

The following are required for the role

  • Familiarity with content management and analytics tools as well as digital marketing, and campaign management solutions.

  • Understanding of website development, design, usability, SEO concepts.

  • Responsible for improving the online customer experience via content updates and applying SEO/SEM to enhance the website and improve online presence.

  • Previous project management or customer service experience.

  • Ability to handle and prioritize multiple projects.

  • Excellent written and verbal communication skills.

  • Ability to analyze data and communicate findings in reports/presentations.

  • Proficiency in Microsoft Office and Google Analytics, Photoshop & Illustrator.

  • Ability to work under pressure in a fast-paced environment.

#LI-NK1

The following are preferred for the role

  • BA/BS degree in marketing, communications, business, new media, or related field

  • Prior experience with Adobe Experience Manager and Adobe Analytics 

What We Offer:Base Pay Range: $67,300 - $98,670

The actual salary offered is determined by factors including but not limited to education, experience, skill sets, and geography. Local geographic pay differentials may not be reflected in the above pay range and will be discussed with you by a member of the HR team when applicable. If you are interested in this position, we’d ask that you apply! #BePartoftheSolution

Additionally, this role is eligible for incentive or sales variable compensation payments. The amount of these incentives is based on the terms of the Company's incentive plans, the Company's financial performance, and/or individual employee job performance. 

At Momentive, compensation is one part of your overall package. We offer a fantastic variety of total rewards and development programs to support your unique needs for overall well-being and personal career aspirations.  

  • Health, dental & vision insurance, including critical illness coverage and optional orthodontia coverage. 

  • Paid parental leave for the birth of a child; adoption and surrogacy reimbursement.  

  • Short term disability with 100%  base salary coverage. 

  • Company funded counseling (EAP) and assistance finding care for children, parents, or pets. 

  • 25 days of Paid Time Off (PTO) plus paid holidays. Additional time off with years of service. 

  • 401k savings plan with 5% employer match plus additional contribution based on years of service. 

  • Student debt pay-off program. 

  • Professional development programs and courses. 

  • Wellness programs and financial education. 

Refer to the Hiring Process tab on our Careers page for a detailed description of the physical job requirements and location details for candidates considering relocation. 

About Us:

Momentive is a premier global advanced materials company with a cutting-edge focus on silicones and specialty products. We deliver solutions designed to help propel our customer’s products forward—products that have a profound impact on all aspects of life, around the clock and from living rooms to outer space. With every innovation, Momentive creates a more sustainable future. Our vast product portfolio is made up of advanced silicones and specialty solutions that play an essential role in driving performance across a multitude of industries, including agriculture, automotive, aerospace, electronics, energy, healthcare, personal care, consumer products, building and construction, and more. 

  

Momentive believes a diverse workforce empowers our people, strengthens our business, and contributes to a sustainable world. We are proud to be an equal opportunity employerQualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by law.  

 

To be considered for this position candidates are required to submit an application for employment and be of legal working age as defined by local law. An offer may be conditioned upon the successful completion of pre-employment conditions, as applicable, and subject to applicable laws and regulations.   

 

Note to third parties: Momentive is not seeking or accepting any unsolicited assistance from search and selection firms or employment agencies at this time.

Skills Required

  • Familiarity with content management and analytics tools
  • Understanding of website development, design, usability, SEO concepts
  • Responsible for improving online customer experience via content updates
  • Previous project management or customer service experience
  • Ability to handle and prioritize multiple projects
  • Excellent written and verbal communication skills
  • Ability to analyze data and communicate findings
  • Proficiency in Microsoft Office and Google Analytics, Photoshop & Illustrator
  • Ability to work under pressure in a fast-paced environment
  • BA/BS degree in marketing, communications, business, new media, or related field
  • Prior experience with Adobe Experience Manager and Adobe Analytics

Momentive Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Momentive and has not been reviewed or approved by Momentive.

  • Leave & Time Off Breadth Time off is portrayed as generous, with multiple weeks of PTO to start and additional paid holidays. Accruals increase with service, reaching higher totals at long tenure.
  • Retirement Support Retirement offerings feature a dollar‑for‑dollar 401(k) match paired with an additional employer retirement contribution that scales with service. This combination is positioned as a core element of total rewards.
  • Parental & Family Support Paid maternity leave at full pay for a defined period and paid parental leave for birth, adoption, or foster placement are highlighted. Fertility coverage and access to care resources further bolster family support.

Momentive Insights

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The Company
HQ: Niskayuna, NY
3,911 Employees

What We Do

As a premier global high-performance silicones and specialties company, Momentive creates solutions that improve quality of life for people and enable a more sustainable future. Our products are the result of a tireless pursuit of progress where the sun never sets on our global marketing and R&D efforts, resulting in innovations that help propel our customers’ businesses forward and positively impact all aspects of life – today, tomorrow, and into the future.

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