At First PREMIER Bank and PREMIER Bankcard, we’ve created a culture that emphasizes personal success, respect, health, and wellness, fun and giving back. This is an environment where you will be rewarded, valued, and celebrated for your hard work.
We offer a robust and expanded package of health benefits, incentives, paid time off and growth and career advancement opportunities. We celebrate our employees and show our appreciation with private concerts, outdoor bashes, cash and car giveaways and more! See some of our epic celebrations and employee recognitions.
Considered one of the nation’s strongest financial organizations, we’ve achieved our success by embodying the views and values of The PREMIER Way. From our CEOs to the newest hires, we all follow these shared views and values to guide us on how to treat our customers, co-workers and communities. The PREMIER Way also serves as a roadmap on how to be successful inside and outside of the workplace. We believe in investing in our employees, their families and our communities.
If you would like to request an accommodation to help you with your online application or interview, please send an email to [email protected].
Job Description:
Location: Sioux Falls, SD
Shift: Monday – Friday 8:00 AM to 5:00 PM
Company: PREMIER Bankcard
About the Role:
This role is responsible for the creation, management and execution of comprehensive marketing plans and campaigns in support of PREMIER Bankcard’s website, ensuring alignment with business objectives and maximizing traffic, response, and revenue. The role involves coordinating with third-party marketing partners, managing project execution, and driving strategic initiatives to support customer acquisition and overall company growth.
Job Duties and Responsibilities:
Essential duties and responsibilities include the following. Other duties may be assigned.
- Serve as the primary business owner for the public-facing website, ensuring all digital initiatives and site updates directly support overarching marketing customer acquisition goals.
- Manage day-to-day relationships with external development vendors, digital agencies, and software providers, ensuring web projects and site updates are delivered on time, within scope, and to quality standards.
- Apply UI/UX best practices to design, evaluate, and continuously improve user journeys, ensuring an intuitive, accessible, and frictionless digital experience for website visitors.
- Develop and execute A/B testing and site optimization strategies to improve the performance of conversion funnels, specifically focusing on maximizing completions for the online credit card application.
- Implement and manage technical and on-page SEO strategies and generative AI strategies (GEO) to improve organic search rankings, drive targeted web traffic, and increase overall site visibility.
- Monitor and mitigate risks associated with web systems, ensuring all data collection points—especially the online credit card application—strictly adhere to security, privacy, and regulatory compliance standards.
- Manage the Content Management System (CMS) to publish, update, and organize website content, ensuring messaging is accurate, timely, and aligned with current marketing campaigns.
- Track, analyze, and report on key website performance metrics (e.g., traffic, bounce rate, conversion rates) using analytics tools to inform data-driven marketing decisions and identify areas for improvement.
- Conduct regular QA testing and site audits to identify, troubleshoot, and resolve bugs, broken links, and UX issues across various devices and browsers.
- Partner closely with internal marketing, IT, and digital teams to integrate marketing campaigns onto the website and ensure the ongoing technical stability of web platforms.
Skills and Qualifications:
- Practical knowledge of web tools and technologies to effectively manage and optimize campaigns.
- Ability to analyze marketing data, interpret key metrics, and generate actionable insights to improve channel performance and drive customer acquisition.
- Skills in creating and managing engaging content for owned digital channels, ensuring alignment with brand messaging and marketing objectives.
- Strong organizational and project management skills to oversee multiple projects simultaneously, ensuring timely execution and coordination with cross-functional teams.
- Enter the necessary skills to successfully perform responsibilities of the position – 3-5 skills recommended)
- Bachelor’s Degree in Marketing or related field preferred but not required.
- Five years of experience working within a corporate, consulting or agency marketing environment.
- Experience managing one or more Owned Digital Marketing channels and systems.
- Financial or credit card experience preferred but not required.
Competitive Benefits Package
- Full medical benefits when working 20+ hours per week
- Traditional and High Deductible health plan options available
- FREE dental and vision coverage
- Generous Paid Time Off plans
- 401(k) – dollar-for-dollar match up to 5% of total compensation
- Special discounts and offers for events at the Denny Sanford PREMIER Center
- PREMIER Wellness Program
- Paid Community Volunteer Hours – PREMIER averages 30,000 hours per year
- Fun Employee Parties
Our Culture
- We have an emphasis on personal success, respect, health, wellness, fun and giving back
- Employees are rewarded, valued, and celebrated for hard work.
- Career advancement opportunities is a way PREMIER leaders show they care.
- Appreciation is shown through concerts, outdoor bashes, cash, car giveaways and more.
Skills Required
- Five years of experience in a corporate, consulting, or agency marketing environment
- Experience managing one or more owned digital marketing channels and systems
- Practical knowledge of web tools and technologies for managing and optimizing campaigns
- Ability to analyze marketing data, interpret key metrics, and generate actionable insights
- Experience creating and managing content for owned digital channels
- Strong organizational and project management skills
- Bachelor’s degree in Marketing or a related field
- Financial or credit card experience
What We Do
First PREMIER Bank and PREMIER Bankcard are considered one of the strongest financial organizations in the nation. We’ve achieved our success by embodying the views and values of The PREMIER Way. Our customers are the number one reason we exist. Our employees are our most valuable resource, and serving others is our foundational core. We are an American Banker Magazine’s “Best Banks to Work For”, one of the top 15 issuers of Mastercard® credit cards and believe in always doing what’s right for our employees, customers and communities. We are active supporters of more than 700 charities and non-profits. Our employees also contribute over 30,000 hours of community service annually. Member FDIC. Equal Housing Lender. AA/EOE. About First PREMIER Bank First PREMIER Bank is a Sioux Falls-based financial industry leader with nearly $3 billion in total assets. We serve our local, regional and national clients with pride and personal customer care. First PREMIER is consistently ranked as a top-performing bank for asset size by the American Banking Association’s Banking Journal. Most recently, we were named the Best Performing Large Community Bank in the Nation by S & P Global Market Intelligence. About PREMIER Bankcard Second chances are our first priority. As the 12th largest issuer of Mastercard® credit cards, we're proud to have millions of cardholders nationwide - good people who may have had less-than-perfect credit and need someone on their side. Along with a second chance, we also provide award-winning U.S. based customer service and are the recipients of three silver and three bronze Stevie Awards for customer service (Contact Center of the Year, Customer Service Dept. of the Year, Most Valuable Response by a Customer Service Team.)
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