We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
Why You’ll Never Want to Leave
Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth.
Who You’ll Be Collaborating With
Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
Job Summary
RPA is seeking a Web Analyst to join the Web Analytics team. The ideal candidate will have a strong web analytics background, is an articulate, technically-minded individual with good business acumen and excellent interpersonal skills.
What You’ll Be Working On
- Produce analytical data, reports, insights and recommendations directly available to key business executives and digital stakeholders for iterative, continuous business growth opportunities.
- Gather tagging requirements for Website Analytics
- Create tagging documentation based on requirements, while including baseline coverage on all pages and links and complying with clients’ solution designs
- Project manage implementation process for analytics on websites and apps, based on tagging requirements:
- Work with other developers and engineers on the team to sync with their sprints/updates
- UAT Google and Adobe analytics in staging environment and on live sites
- Communicate any issues found to the affected teams
- Work with Account, Client, and Legal teams to establish data collection + distribution policies
- Monitor and QA individual media, web, client-supplied data sources for cleanliness, completeness, and platform errors
- Maintain and troubleshoot data flows for media, web, client-supplied data, addressing errors and assist in adding new functionalities, data sets, and flows
- Work with teams to parse out internal media taxonomy and correct any misalignment
- Build quality assurance systems to ensure data quality while refreshing client-facing dashboards on a set cadence while maintaining data quality
- Generate monthly, quarterly, and ad-hoc reporting templates, collaborate with internal teams to aggregate content and craft insights and optimizations
How You’ll Excel In Your Role
- Bachelor’s Degree in a quantitative field required
- 1+ years of experience with web analytics including Adobe Analytics, Google Analytics, and troubleshooting required using debugger tools. Experience with Adobe Analytics and Salesforce Marketing Cloud are highly desired.
- Experience with Microsoft 360, Jira, or other project management tools
- Familiarity with HTML, JavaScript, SQL, and Developer Tools a plus.
- Strong communication skills - able to translate technical tasks to a non-technical audience
- Detail oriented, organized, transparent, and reliable
- Highly values teamwork and collaboration
- Able to prioritize and juggle tasks efficiently
- Keep open lines of communication with all stakeholders
- Proactive and independent but knows when to escalate larger issues
- Resourceful - taps into all tools and resources available
The semi-monthly salary range for this position is $2,916.67 - 3,125.00, with an annualized equivalent of $70,000 - $75,000.
As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability, or any other classification protected by federal, state, or local law.
Top Skills
What We Do
RPA is a modern ad agency with a timeless perspective: People First.
We create work that matters to people, for brands that matter to people, in an environment where people matter.
Our #PeopleFirst culture attracts the best talent in the business.
We are a collective of specialists, with deep benches of talent in nearly every discipline a modern marketer needs today. All collaborating together with a shared philosophy and shared goal.
If you share that goal, we want to connect with you.
