WHAT YOU’LL DO
As a Web Analyst, you will play a critical role in optimizing the digital customer experience and driving profitable growth across all digital transactional channels (.com & app). You will transform complex behavioral data into clear, actionable insights to improve website functionality, user engagement, and conversion.
- Contribute to digital profitable growth in the region by optimizing the digital customer experience.
- Perform full funnel behavioral analysis related to website traffic, user behavior, product performance, and sales performance.
- Track key metrics, generate reports, and identify trends to support data-driven decision making.
- Collaborate with cross-functional teams to implement A/B and multivariate testing strategies.
- Generate regular reports and dashboards with actionable insights for the regional digital team.
- Perform customer segmentation and cohort analysis to understand behavior and preferences.
- Implement tagging and tracking solutions to ensure accurate data collection across platforms.
- Act as an expert user of SQL and the Data Enablement Platform (DEP), driving analytics competence within the e-com team.
WHO YOU’LL WORK WITH
You will collaborate closely with:
- The Customer Activation & Marketing team to measure online campaign effectiveness.
- E-Com Leads to monitor product listings and category performance, recommending improvements.
- Partner with Experience Leads to understand customer behavior and evaluate test hypotheses.
- Support the Regional Digital team in testing, targeting, and evaluation across digital channels.
- Be the regional point of contact for global teams regarding data transformation and lead upskilling initiatives in analytics tools like SQL and DEP.
WHO YOU ARE
We are looking for people with…
- A Bachelor’s degree in Business, Marketing, Data Science, Statistics, Economics, or a related field.
- 2+ years of experience in web analytics, preferably within eCommerce or fashion retail.
- Strong analytical and quantitative skills with proficiency in tools like Google Analytics, Adobe Analytics, SQL, Power BI, and Excel.
- Experience in A/B testing, web tracking (tagging, pixels, cookies), and cloud-based data platforms.
- Solid business acumen and understanding of digital marketing strategies and user experience.
- Excellent communication skills to share insights with diverse stakeholders.
And people who are…
- Proactive, curious, and innovative, always looking for ways to improve.
- Adaptable and eager to learn new tools and stay up to date with industry trends.
- Collaborative and team-oriented, with the ability to work independently when needed
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET).
- H&M Incentive Program (HIP) – a global program rewarding long-term dedication.
- Development Opportunities: Access to career growth within the H&M Group, with opportunities both locally and internationally
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
