Wealth Product Marketing Manager

We are a rapidly growing pan-European digital wealth manager, serving over 167,000 active investors with more than £5.5 billion invested on our platform. We began in Milan in 2011 with the purpose to help more people improve their financial well-being by making personal investing simple and accessible through technology. Fast forward to today, and we are recognised as one of the most innovative fintechs, headquartered in the heart of London.

With a team of 220+ people across 4 offices in Italy and the UK, we are proudly backed and funded by major partners including Poste Italiane, Cabot Square Capital, United Ventures, and Allianz.

Our vision

Our vision is to combine passion, expertise, and technology to provide best-in-class investment solutions and advice that protects and grows client wealth over time.

Our Core Values:

We’ve built our business on three Principles:

• Relationships are our first asset: We’re one team, built on trust, honesty, and transparency. We value our relationships above all else.
• Trust drives success: We give each other the space to grow. We empower our employees to succeed, so they can make a real impact.
• Our customers dream big, just like us: We see the bigger picture and we make sure our customers see it, too. We’re always focused on the best outcomes for our clients and for each other, no matter what the goal, or how big the dream

What this means in practice:

At Moneyfarm, our success comes from the impact each of us makes. We move with purpose, urgency, and ambition, focused on delivering outcomes that matter for our clients and our business. Everyone is empowered to take ownership, challenge the status quo, and turn bold ideas into results. As we evolve, we embrace AI as a catalyst for sharper thinking, smarter decisions, and even greater impact.

Our diversity makes this possible. Different perspectives, backgrounds, and experiences fuel our creativity and drive better decisions — it’s our competitive edge. We value people for who they are and their unique strengths: that's why we offer flexible ways of working to support them in doing their best work.

About the role

As a Wealth Product Marketing Manager, you will play a pivotal role in defining and communicating Moneyfarm’s wealth management proposition, translating investment expertise and product innovation into clear, customer-led narratives that drive understanding, adoption, and trust.

You will act as the bridge between the Investment Team, Product, and Commercial/Marketing functions, ensuring that our offering is clearly understood, effectively positioned, and powerfully communicated to both existing investors and prospective clients.

Your mission is to strengthen the connection between what we build and how customers understand and experience it, aligning Moneyfarm's investment proposition with customer needs, behavioural insights, and the company's commercial priorities.

Main Responsibilities:

• Strategic Positioning & Proposition Development
• Define and refine the messaging, positioning, and storytelling around Moneyfarm’s wealth management products and services.
• Translate complex investment and product concepts into clear, emotionally resonant messages, from campaign copy and product pages to internal briefs.
• Shape the go-to-market strategy for new products, features, and service enhancements.
• Ensure that all communications - from product updates to campaign materials - are aligned with Moneyfarm’s brand, tone of voice, and strategic objectives.
• Identify growth opportunities through market and customer insights, and translate them into refined positioning and messaging strategies that enhance adoption and engagement.
• Commercial Enablement & Go-To-Market Execution
• Lead go-to-market (GTM) initiatives for new propositions, features, and campaigns - defining value propositions, crafting key messages, and coordinating launch plans.
• Work closely with the Advisory team to ensure strong investment narratives and product relevance perform campaigns.
• Collaborate with the Investment team to translate portfolio updates, market outlooks, and investment strategies into impactful client communications.
• Define the strategic brief and messaging framework for content, CRM, and acquisition teams to develop materials that support acquisition, engagement, and retention.
• Performance Measurement 
• Monitor key commercial and marketing performance KPIs (net inflow, engagement, retention, conversion,  NPS, etc.) to evaluate propositions' resonance and inform future positioning and messaging strategy.
• Industry Analysis & Competitive Awareness
• Stay on top of industry trends, competitor strategies, and regulatory developments within the wealth management landscape.
• Use insights from market research and customer data to refine proposition positioning and ensure Moneyfarm’s message remains distinctive and relevant.
• Serve as the go-to expert for wealth management marketing, providing strategic input on narratives, content, and campaigns to ensure brand, product, and tone-of-voice consistency.

• Master’s degree in Economics, Finance, Marketing, or a related field.
• 7+ years of experience in wealth management, product marketing, or investment communications within a wealth & asset manager or investment platform environment.
• Solid understanding of Discretionary Portfolio Management (DPM), investment advisory services, and the retail wealth management landscape.
• Exceptional communication and storytelling skills, with the ability to distil complex financial topics into clear, engaging messages for retail investors.
• Strong commercial acumen, with experience driving measurable business outcomes through marketing initiatives.
• Excellent organisational and stakeholder management skills, with proven ability to coordinate across teams and manage multiple priorities.
• Hands-on, collaborative mindset, equally comfortable with strategic planning and message execution (e.g. crafting briefs, reviewing content, writing and refining copy).
• Experience in both the UK and/or Italian wealth management markets preferred.
• Professional certifications such as CFA, CAIA, or CIIA are strongly recommended.
  

This role is based in our Milan office and our smart working policy requires at least 2 days of in-office presence per week.

For this role, please upload your CV in English.

• Health Insurance, Wellness plan
• Fee free investments on Moneyfarm platform
• Incentive scheme
• Career development opportunities
• Training opportunities
• Regular office social events