VP/SVP, Demand Generation

Posted 15 Hours Ago
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2 Locations
203K-340K Annually
7+ Years Experience
Fintech • Information Technology • Payments • Productivity • Software • Travel • Automation
Travel & expense made easy.
The Role
The VP/SVP Global Demand Generation at Navan is responsible for creating and executing demand generation strategies for Travel and Expense businesses. The role includes managing the demand generation budget, optimizing customer journeys, setting KPIs, and leading a marketing team to drive revenue growth through various marketing channels.
Summary Generated by Built In

As the VP/SVP Global Demand Generation at Navan, you will be responsible for creating and operating Navan’s demand generation strategy and plan for the core go-to-market across both Travel and Expense businesses.  In addition to owning the Inbound demand engine, you’ll work closely across marketing, sales, partnerships, and product teams to develop and execute strategies and a campaign portfolio that effectively promote Navan’s products and services to target audience, driving pipeline and revenue growth.  As owner of Navan’s demand strategy and plan, you’ll lead and drive accountability across the business to deliver to the plan and optimize the strategy.  You’ll lead a high-performing marketing team, manage digital channels, oversee field marketing strategies and global events, and collaborate with industry and channel partners to create innovative and effective campaigns.  

This role will be based out of our San Francisco, Palo Alto or New York offices. Navan is a hybrid working environment with an in-office requirement of 3x a week. 

What You’ll Do:

  • Build Navan’s demand strategy and plan for the core go-to-market across our Travel and Expense businesses globally, efficiently scaling and driving demonstrable revenue growth across new and existing business in Commercial through Enterprise segments
  • Manage the demand generation budget across a global portfolio of activities.
  • Drive execution of strategies and programs through Marketing and cross-functional collaborators (Sales, SDR, SMB Growth, Account Management, Supplier Partners, Channel Partners, etc.), ensuring metrics-based accountability to the demand plan. 
  • Scale inbound demand engine to reach 50% of sourced new revenue, with highly efficient CAC payback.  Levers include events, digital demand, account based marketing, and integrated campaigns 
  • Drive the creation and optimization of programmatic customer journeys pre- and post-sales to drive acquisition and retention.
  • Set and track KPIs for demand generation campaigns and report on progress to CEO of Navan and broader leadership team. Analyze and optimize demand generation portfolio to continually improve results and strategy.
  • Build scalable systems to drive scalable execution against targets/objectives.

What We’re Looking For:

  • Highly seasoned and high performing demand marketing executive with 10+ years of experience building and executing multi-channel go-to-market plans.  
  • Has scaled B2B software/SaaS demand engines across 500M+ rev stage in a market moving from early adoption to mainstream maturity.  
  • Deep experience engaging across large enterprise and mid-market customers and broad buying organizations globally.  Travel and/or Expense industry experience a plus
  • Highly quantitative systems thinker who will identify objectives, design/implement appropriate solutions, and measure & adapt ruthlessly to create scalable demand funnels and programs across regions, segments, and business lines.
  • Excellent cross-functional leader with strong execution bias and direct communication to drive results across a broad set of stakeholders
  • BA/BS degree or equivalent work experience.

The posted pay range represents the anticipated low and high end of the compensation for this position and is subject to change based on business need. To determine a successful candidate’s starting pay, we carefully consider a variety of factors, including primary work location, an evaluation of the candidate’s skills and experience, market demands, and internal parity.
For roles with on-target-earnings (OTE), the pay range includes both base salary and target incentive compensation. Target incentive compensation for some roles may include a ramping draw period. Compensation is higher for those who exceed targets. Candidates may receive more information from the recruiter.

Pay Range

$202,500$340,000 USD

What the Team is Saying

Anna
Roshni
Brian
 Adamas Victória
Jordan
The Company
HQ: Palo Alto, CA
3,000 Employees
Hybrid Workplace
Year Founded: 2015

What We Do

Navan is the all-in-one super app that makes travel and expense easy so you can focus on being there, not getting there. Say goodbye to spending hours on the phone trying to change your flight or saving stacks of receipts to manually input expenses. From EAs and finance teams to travel managers and employees, Navan empowers people to focus on the things that matter most to them — all while providing companies with real-time visibility, savings, and control.

Navan’s investors include visionaries like Andreessen Horowitz, Lightspeed Ventures, Greenoaks, Zeev Ventures, and entrepreneurs Lee Fixel, Adam Bain, and Elad Gil. In Oct 2022, Navan announced its Series G upround at a post-money valuation of $9.2B to help accelerate future growth plans.

In April 2023, Navan expanded in the Indian market with the acquisition of Tripeur, a modern, people-centric corporate travel and expense management company. The group’s fifth acquisition in under two years, Tripeur joined the Navan Group alongside Spanish meetings and events specialists, Atlanta Events & Corporate Travel Consultants; Berlin-based modern travel management company, Comtravo; leading Scandinavian travel agency Resia AB; and London-based high-touch TMC, Reed & Mackay.

Why Work With Us

At Navan, we’re never satisfied with the status quo, and we know breakthrough ideas come from diverse perspectives. We are committed to cultivating a workplace that reflects the diversity of the customers we serve while fostering leadership and innovation.

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Navan Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

In-person connections is the foundation of Navan, the connections forged through face-to-face interactions improve company culture and what we can achieve together. We operate on a hybrid working model, which we define as three days a week in-office.

Typical time on-site: 3 days a week
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