About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.
As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
The VP, Sales - US West will provide visionary, hunter-minded sales leadership for a team of talented sales professionals. Working closely with Services, Product, Finance, other Sales (Global Agency and Retail Media), and Marketing teams, the VP will develop, drive, and execute the strategy that generates significant revenue growth across our key demand partners.
A strong, entrepreneurial sales leader with significant management experience, they will possess a deep network within the agency ecosystem and an intimate knowledge of how to lead, coach, and mentor a growing team of directors and individual contributors.
Our Operating Principles (VP Focus)- Deliver Results/Win as a Team: You are focused on setting and exceeding ambitious revenue targets and KPIs. Your leadership must ensure the team consistently meets and exceeds sales goals, working collaboratively across all TripleLift departments (Product, Services, Operations) to win major accounts.
- Embrace and Drive Change: You will champion innovative strategies for new product adoption (especially CTV, Retail Media, and Data), and actively challenge the status quo of traditional media buying.
- Own Your Piece, Know the Puzzle: You will take full accountability for the execution and revenue performance of the HoldCo business unit. This means setting a clear strategy, being accountable for outcomes, and ensuring the team’s approach aligns with the broader TripleLift global objectives.
- Raise the Bar: You will bring a rigorous approach to deal structure, forecasting, and team performance, ensuring all Go-to-Market efforts and client interactions are executed with precision and set a high standard for the Demand organization.
- Sales Leadership & Management: Lead, coach, and manage teams of sales professionals representing TripleLift at North American agency holding companies, their respective agencies, and direct advertisers.
- Strategic Growth Execution: Execute and refine the Vision, Strategy, and Metrics for new business generation, revenue retention, key account growth, and product diversification, with an emphasis on scaling CTV and Retail Media revenue.
- Key Deal Negotiation: Lead and support the sales team in closing complex, multi-year trading agreements and annual commitments, driving client adoption of the full omni-channel portfolio and leveraging our certified Minority-Owned SSP status.
- Organizational Management: Oversee territory planning, team goals (OKRs), hiring, training, and professional development for the HoldCo sales organization.
- Operational Excellence: Ensure diligent team-wide sales pipeline management, accurately and effectively forecasting monthly and quarterly sales, and providing proactive analysis to course correct to goals.
- Senior Partnership: Maintain and grow relationships with key decision-makers and senior investment/video leads within the largest agencies and holding companies.
- Market Evangelism: Represent TripleLift as a senior leader and thought leader at industry events, effectively translating technical solutions into plain language business value.
- BA Degree or equivalent experience.
- 10+ years of experience leading a national sales organization that sells into Holding Company Agencies, with recent, significant management experience in CTV, Advanced TV, or Retail Media.
- A strong agency rolodex (executives, discipline leads, and account leads) and stellar market reputation.
- Expert knowledge of digital advertising, the programmatic ecosystem, and current industry trends.
- Significant business-development experience, including successfully leading pitches for multi-million dollar portfolio deals.
- Excellent communication and presentation skills, demonstrating executive presence and the ability to operate with complete composure.
- Proven ability to influence and communicate effectively with cross-functional internal teams (Product, Marketing, Finance).
- Demonstrable experience operating with the core principles of a high-growth, dynamic ad-tech environment.
US Jobs: The below range represents the potential on target earnings for this role. Actual compensation will vary depending on factors including, but not limited to, experience and performance. This range includes both base and potential variable compensation and is not guaranteed.
The range listed is just one component of TripleLift’s total compensation package for employees. Other rewards may include an open Paid Time Off policy, and many region-specific benefits.
Pay is based on various non-discriminatory factors including but not limited to experience, education, and skills.
- Medical, Dental & Vision Plans
- Flexible PTO
- 401k w/ employer match
*Full-time employees are eligible for comprehensive benefits (subject to the terms of applicable plans/policies/agreements, which will be made available to you after commencing employment).
Life at TripleLift
At TripleLift, we’re a team of great people who like who they work with and want to make everyone around them better. This means being positive, collaborative, and compassionate. We hustle harder than the competition and are continuously innovating.
Learn more about TripleLift and our culture by visiting our LinkedIn Life page.
Establishing People, Culture and Community Initiatives
At TripleLift, we are committed to building a culture where people feel connected, supported, and empowered to do their best work. We invest in our people and foster a workplace that encourages curiosity, celebrates shared values, and promotes meaningful connections across teams and communities. We want to ensure the best talent of every background, viewpoint, and experience has an opportunity to be hired, belong, and develop at TripleLift. Through our People, Culture, and Community initiatives, we aim to create an environment where everyone can thrive and feel a true sense of belonging.
Privacy Policy
Please see our Privacy Policies on our TripleLift and 1plusX websites.
TripleLift does not accept unsolicited resumes from any type of recruitment search firm. Any resume submitted in the absence of a signed agreement will become the property of TripleLift and no fee shall be due.
Top Skills
What We Do
TripleLift is redefining digital advertising by delivering innovative, high-quality ad experiences that create real connections. By combining cutting-edge creative technology, actionable data, advanced targeting, and premium inventory, we empower publishers and brands to discover new opportunities, achieve measurable outcomes, and engage audiences seamlessly across every platform.
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