The Role
The VP, Tech & Consulting Lead will define and operationalize the consulting model for retail media, focusing on technology, measurement, and cross-functional collaboration to drive client outcomes and consulting revenue.
Summary Generated by Built In
Job Description:
We are looking for a visionary and enterprise-minded VP, Consulting Lead to architect and operationalize the next evolution of dentsu's commerce and retail media (RMN/CMN) consulting model. You will lead the development of unified operating models, pricing and measurement frameworks, and go-to-market strategy—codifying the playbook for Commerce Media Network (CMN) build → monetize → scale.
As clients accelerate investments across retail media, identity, incrementality, and platform selection, this role ensures dentsu provides consistent, high-caliber guidance across technology, data, and commercial strategy. This position is critical to de-risk integrations, drive measurable outcomes, and unlock larger, multi-quarter consulting scopes. You will report to the EVP, New Stream Media.
You Will Lead:
1. Consulting Leadership
- Lead the design and institutionalization of a unified consulting framework for RMN/CMN engagements across dentsu.
- Define operating models that integrate data, identity, media, measurement, and monetization components.
- Partner with senior leaders across Product, Engineering, Analytics, Commerce Strategy, and Client Leadership to build repeatable, scalable solutions.
2. Tech, Platform Strategy & Integration Frameworks
- Develop and standardize supporting technology, platform evaluation and selection frameworks (e.g., ad servers, CDPs, clean rooms, retail media tech stacks).
- Lead due diligence and solutioning for client-specific integrations, platform onboarding, and enterprise data flows.
- Ensure a scalable method of assessing partner capabilities, incrementality methodologies, and identity solutions.
3. Measurement, Pricing & Economic Models
- Create and own new pricing constructs, value frameworks, and incrementality-informed measurement strategies.
- Define how dentsu quantifies and expresses value across CMN maturity stages—from foundational enablement through scaled monetization.
- Collaborate with Analytics and Finance teams to ensure all models are grounded in measurable business outcomes.
4. Go-to-Market (GTM) Strategy & Commercialization
- Build a cohesive GTM narrative for dentsu's CMN consulting offerings, ensuring alignment across Media, CXM, and Creative.
- Partner with Business Development and Client Leadership to shape multi-quarter consulting scopes and expansion roadmaps.
- Be a senior client-facing leader in pitches, executive workshops, and roadmap-working sessions.
5. Cross-Functional Leadership & Enterprise Alignment
- Collaborate across dentsu's matrixed organization to integrate D&T best practices, governance, security, and compliance.
- Ensure that technology and consulting offerings evolve with the needs of enterprise clients and platform partners.
- Promote a culture of documentation, enablement, and knowledge-sharing across the global network.
6. Innovation & Long-Term Capability Building
- Identify latest opportunities in commerce media, identity resolution, clean room interoperability, and retailer monetization.
- Lead the development of toolkits, playbooks, and self-serve accelerators that scale CMN consulting services across dentsu.
- Ensure dentsu stays ahead of client expectations on topics like incrementality economics, SKU-level retail optimization, and first-party data activation.
Main Responsibilities:
While maintaining oversight of technical infrastructure components (e.g., APIs, data pipelines, platform integrations), this VP role elevates the remit to:
- Lead the enterprise consulting framework for CMN/RMN development.
- Guide strategic decisioning around identity, platform fit, incrementality, and scaled monetization.
- Align cross-functional working teams and enhance dentsu's leadership position in the commerce media ecosystem.
- Transform custom technical builds into repeatable playbooks and commercial offerings.
Qualifications
- 12+ years of experience across technology strategy, retail media, commerce media, consulting, ad tech, or platform architecture.
- Leadership in overseeing the intersection of data, identity, technology, and commercial strategy.
- Expertise building scalable consulting frameworks or complex multi-stakeholder operating models.
- Expertise in retail media networks, commerce media ecosystems, and partner platforms.
- Experience leading cross-functional teams in matrixed global organizations.
- Familiarity with cloud platforms (AWS, GCP, Azure), API frameworks, data governance, and measurement/attribution methodologies.
- Translate complex technical concepts into commercial value propositions.
Success in This Role Looks Like
- A codified, enterprise-wide CMN consulting playbook adopted across dentsu.
- Standardized frameworks for platform evaluation, integration, incrementality, and monetization.
- Accelerated consulting revenue and multi-quarter strategic scopes with top clients.
- Strong cross-functional alignment between NSM, D&T, Product, Analytics, and client teams.
- Measurable uplift in client outcomes tied to scalable technology and consulting solutions.
The annual salary range for this position is $136,850-$219,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.
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Location:
New YorkBrand:
Dentsu MediaTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
Top Skills
APIs
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GCP
Measurement Methodologies
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The Company
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
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