About Us
Cirrus is a HaaS technology enabled electronics provider that is changing the signage industry by building the first on-premise marketing platform to empower every brick and mortar business to grow. We initiated our mission with the goal of designing and producing outdoor digital signage more affordably. Now, Cirrus extends beyond just signage, offering an integrated solution that includes indoor and outdoor displays, content management, sensor technology, analytics software, and proactive hardware monitoring. These elements work together to deliver actionable insights, enabling businesses to make data-driven decisions for their growth and operational efficiency.
Our product portfolio is diverse, featuring five unique lines tailored to meet various business requirements: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers. These are all interconnected through our cloud-based software platform, ScreenHub. ScreenHub is an intuitive digital signage software crafted to simplify content management and sign operation for our clients. Together, we're reshaping the future of customer engagement and experience in the signage industry.
About The Role
The VP of Strategic Partnerships will own and accelerate Cirrus’s partner ecosystem to unlock transformational revenue growth. Your mandate is to identify, negotiate, and scale partnerships with enterprises that operate large physical footprints—including convenience stores, QSRs, gas stations, auto service chains, and other high-volume retailers—as well as complementary technology providers such as POS, drive-thru, and in-store analytics platforms. You will craft the strategy, and serve as the executive face of Cirrus within the partner community, turning relationships into durable, high-margin revenue streams.
Role Responsibilities
Create and execute Cirrus’s strategic partnership framework—defining target segments, value propositions, engagement models, and success metrics that tie directly to revenue and unit growth.
Source, structure, and close enterprise-level agreements with national and super-regional operators (1,000+ locations) in convenience, QSR, and automotive retail, delivering joint go-to-market plans that add at least $15 million in incremental ARR within 24 months.
Establish partnerships with tangential technology vendors (POS, kiosks, queue management, loyalty platforms, DOOH networks) that embed Cirrus hardware and ScreenHub software as the preferred signage layer in their ecosystems.
Build, coach, and scale a high-performing Partnerships team—including BD directors, partner marketing, and solutions engineering—using data-driven KPIs, pipeline dashboards, and performance scorecards.
Collaborate cross-functionally with Sales, Marketing, Product, and Finance to operationalize partner programs, from co-selling motions and revenue allocation to product integrations and joint marketing campaigns.
Own executive-level relationships with C-suite stakeholders at partner organizations, ensuring ongoing alignment, quarterly business reviews, and governance that expands deal scope over time.
Represent Cirrus at industry conferences and trade associations, elevating our brand as the category-defining on-premise marketing platform for brick-and-mortar commerce.
Continuously monitor market trends, competitive moves, and regulatory changes to refine partnership strategy and maintain Cirrus’s first-mover advantage.
Role Qualifications
8+ years of progressive responsibility in Strategic Partnerships, Corporate Development, or Enterprise Business Development within SaaS, retail technology, or DOOH hardware/software; 5+ years at the VP or senior-director level.
Proven track record closing complex, multi-year agreements worth $5 million+ ARR each, ideally with convenience store, QSR, or fuel-retail chains.
Deep network across brick-and-mortar retail and adjacent technology ecosystems (POS, payment, analytics, merchandising).
Sharp financial acumen with the ability to model deal economics, forecast partner-sourced pipeline, and negotiate win-win commercial terms.
Outstanding executive presence, communication, and influencing skills—comfortable pitching to CEOs and Board members.
Experience recruiting, leading, and mentoring high-caliber partnership or BD teams in fast-growing organizations.
Data-oriented mindset with mastery of CRM tools, partnership management platforms, and KPI dashboards.
Bachelor’s degree required; MBA or equivalent strategic/financial training preferred.
What Success Looks Like
Signed national agreements with at least two top-10 U.S. convenience store chains and one leading QSR brand within the first 18 months.
$10 million in net-new ARR sourced through partnerships by the end of year two, with a clear path to $30 million by year five.
A scalable partner program playbook—including tiering, enablement assets, co-marketing kits, and integration blueprints—adopted company-wide.
Internal alignment where 100 % of Sales Qualified Leads originating from partners are tracked, accepted, and closed via a standardized hand-off process.
Bring Passion: We take pride in our work and bring our BEST to all interactions with our customers and teammates. We encourage rigorous discourse to improve the customer experience each and every day.
Quality: Quality isn’t a catch-all phrase. It is an action plan that requires hard work and focus to achieve. Step by step we strive to build quality into everyday processes and products to achieve our collective success.
Winning Takes a Team: Show genuine commitment, be flexible, get involved, be reliable, help and support others, and move our company forward.
Remove Friction: Eliminate roadblocks in the way of smooth operations by promoting and embracing changes geared towards making things easier. Be bold! Don't settle for "That's just the way it is."
Respect: An individual who communicates and conducts themselves in a polite and positive manner, and encourages others around them to do the same; without judgment of peers regardless of rank, position, age, gender, or race.
Innovate Every Day: Have the courage to challenge what is perceived as conventional or typical. Be observant of surroundings and outspoken about ideas and changes that will positively impact people.
Top Skills
What We Do
Cirrus is a technology and digital solutions provider that is changing the industry by making high-quality, high-definition digital signage an affordable solution for our customers.
Our purpose is found in the magic of working with customers in building solutions that work. We aren't just another digital signage manufacturer. We stand out as a team of engineers, sales professionals, creatives, and service experts who continually learn from our customers’ challenges. By investing time in understanding that no two solutions are alike, we believe we can enable our customers to truly maximize their unique on-prem marketing potential.
Our journey began with the vision of engineering and manufacturing outdoor digital signage in a more cost-effective way. Today, we offer a complete suite of tools, from indoor and outdoor signage, to analytics software and hardware monitoring, that provide real-time insights while simultaneously empowering businesses and organizations to make informed decisions on its growth.
Only Cirrus offers five distinctive product lines, each designed to address specific aspects of business needs: Outdoor Displays, Digital Window Posters, Media Players, People Counters, and Car Trackers – all seamlessly integrated under a single cloud-based software platform. We developed our easy-to-use digital signage software, ScreenHub, to make it simple for our customers to manage signs and create content. With free training for every Cirrus sign owner, we teach our customers to create dynamic, smart, and engaging messages that resonate.
Join us and be part of a team of talented, ambitious, creative people that value integrity, individuality, and inclusivity. We are one team with diverse perspectives that make us stronger. And together, we're revolutionizing the way people and businesses create the best customer experiences.
We’re hiring! Learn more at: www.cirrusled.com/careers
