Merkle

VP, Social Commerce

Reposted 2 Days Ago

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2 Locations

In-Office

136K-220K Annually

Senior level

AdTech • Marketing Tech

The Role

The VP of Social Commerce will oversee the social commerce strategy, lead cross-functional collaboration, and optimize performance on various platforms while managing partnerships and team operations.

Summary Generated by Built In

Job Description:

The VP of Social Commerce will be the Social Commerce leader and subject matter expert of within dentsu Media's investment management and activation group, which services all three of dentsu's media agencies: Carat, dentsu X, and iProspect.

This leader is a true expert in the Commerce aspect of Social Commerce. You will bridge the gap between dentsu's Commerce team and Paid Social team. You will be focused on adding Commerce elements to our already successful social activations. This requires a deep knowledge of the US social commerce landscape, and will include platform recommendations, forecasting, merchandising, partnerships, and more.

You will sit at the intersection of modern media. You will report in to dentsu's US Head of Commerce, and be instrumental in guiding and maturing our activation team and working closely with our clients to deliver against their needs.

Main Responsibilities

Commerce Strategy & Execution

Develop and own the social commerce roadmap, aligning with broader commerce and retail media goals.
Identify and activate commerce opportunities across platforms like Instagram, TikTok, YouTube, Pinterest, and emerging social channels.
Lead the integration of product catalogs, storefronts, and checkout experiences within social platforms.
Partner with merchandising, product, and media teams to optimize product discoverability and conversion.

Performance & Optimization

Build and manage a robust measurement framework to track ROI, conversion rates, and customer acquisition costs across social commerce initiatives.
Leverage data to continuously optimize content, targeting, and platform selection for revenue growth.
Collaborate with analytics and media teams to ensure attribution models accurately reflect social commerce impact.

Partnerships & Platform Innovation

Cultivate relationships with social platforms, tech partners, and influencers to stay ahead of commerce capabilities and trends.
Pilot new social commerce formats (e.g., live shopping, affiliate integrations, creator storefronts) and scale successful initiatives.

Team Leadership & Cross-Functional Collaboration.

Work cross-functionally with paid social, product, and eCommerce teams to ensure seamless execution.
Evangelize social commerce internally and externally, positioning the company as a leader in the space.

Qualifications

8+ years of experience in eCommerce, digital marketing, or social media, with at least 3 years in a commerce-focused role.
Deep understanding of social platform commerce capabilities and consumer behavior.
Proven track record of driving revenue through social channels.
Strong analytical skills and experience with performance marketing metrics.
Excellent leadership, communication, and stakeholder management skills.

The annual salary range for this position is $136,000 -$219,650. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

#LI-AD2

#LI-Hybrid

Location:

New York

Brand:

Dentsu Media

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you. 

Top Skills

Instagram

Tiktok

Youtube

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The Company

Atlanta, GA

4,000 Employees

Year Founded: 1971

What We Do

Merkle is a leading technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than 9,600 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2019 net revenue of $1.1 billion.