VP, Sales & Growth

Location: London (Hybrid)

Experience: 15+ Years

Reports to: EVP Solutions & Services (NA & EMEA)

Remuneration: Highly competitive, commensurate with your experience

About NowVertical

NowVertical is a global, publicly listed company on the TSXV, headquartered in Toronto, Canada. We are a growing team, with operations in two regions - NA & EMEA and LATAM. We help clients transform data into business value with AI, fast. NowVertical Group empowers organizations to transform their data into actionable insights, driving strategic growth and innovation.

At NowVertical, we provide advanced data solutions and services designed to achieve key objectives across various business functions. Our tailored approach ensures that we address the unique challenges and opportunities within each function, driving innovation, efficiency, and growth. Explore our specialized solutions and see how we can help your business thrive.

Know more about NowVertical -  https://www.nowvertical.com/

Role Overview

We are hiring a VP, Sales & Growth to drive net-new revenue across NA & EMEA, with a focus on Google Cloud (GCP) partner channel as the immediate, priority focus. This is a relationship-led commercial role: you win by anchoring to senior relationships you already hold and by building genuine co-sell momentum with the Google Cloud team — not by cold outreach alone.

GCP is our clearest near-term growth wedge, and building that channel is where you start. As the channel matures, the role broadens into direct go-to-market and new-logo acquisition across the region and across other channels, so your impact is never dependent on a single channel.

You will own the channel motion and contribute materially to direct net-new. You will not carry the entire regional number — overall commercial ownership sits with regional leadership — but you will be accountable for building qualified, converting pipeline and closing it.

You will:

•   Build and own NowVertical’s Google Cloud co-sell relationship — the immediate priority

•   Anchor to and activate existing senior relationships to open and progress opportunities

•   Win net-new logos and expand direct GTM as the channel scales

•   Credibly articulate our AI, data and GCP propositions — value and outcomes, not a generic pitch

What You’ll Do

1. GCP Partner Channel & Co-Sell (primary focus)

•   Act as the primary interface to the Google Cloud UK / EMEA account team — re-engage and build trusted, active relationships

•   Register and drive co-sell opportunities; leverage Google funding programmes, POC/assessment funds and the Google Cloud Marketplace to accelerate deals

•   Build presence and leverage GCP events (e.g. Google Cloud Summit) to build pipeline and partner visibility

•   Partner with our LATAM GCP Centre of Excellence to develop and hone methods for leveraging GCP, while owning the UK / EMEA GCP relationship directly

•   Use live references, such as the Sky Germany agentic-AI win,  as the wedge into new GCP conversations

2. New Business & Direct Go-To-Market

•   Own the end-to-end sales cycle for net-new accounts — from opportunity identification and qualification through to close

•   Build a qualified, converting pipeline against a multi-million net-new target with a significant GCP-attached component

•   Broaden beyond GCP into direct new-logo acquisition as the channel matures, so growth is resilient to any single channel

3. Relationship-Led Selling & Executive Engagement

•   Bring and activate nameable senior relationships — people who have bought from you before

•   Build trusted relationships with C-suite and senior buyers (CEO, CFO, CIO, CTO), aligning our propositions to their business goals

•   Partner with Solutions & Consulting to convert meetings into scoped, qualified opportunities

4. Proposition Mastery & Value Articulation

•   Understand and articulate what NowVertical offers across AI, data and GCP — outcomes and ROI, not activity for its own sake

•   Get proposition-certified before going client-facing, and represent our capabilities credibly to business and technical stakeholders

5. Forecasting & Commercial Discipline

•   Maintain strong pipeline hygiene and accurate forecasting

•   Take ownership of the number — proactive, transparent, outcomes-focused, with a clear-eyed approach to setbacks

Who You Are

Required:

• Proven track record in B2B technology or services sales, carrying and hitting a net-new revenue number
• Deep, verifiable experience co-selling with Google Cloud’s internal organisation (Field Sales, Partner Sales Managers, Customer Engineers) — you know how Google sells and how to unlock their resources
• Experience selling data, analytics and AI-led solutions or consulting services
• Track record of relationship-led selling — building and closing from existing senior relationships, not cold outreach alone
• A transferable network of senior executive relationships within enterprise accounts across UK and Europe or North America to open sales doors from day 1

Core Capabilities

1. Relationship-Led Selling

•   You open doors through relationships you already hold and build new ones quickly at senior level

•   You are credible and trusted with the Google account team and with client executives

2. GCP / Hyperscaler Ecosystem Fluency

•   You understand the mechanics of hyperscaler co-sell: funding, marketplace, joint account planning and field engagement

•   Strong foundational knowledge of GCP infrastructure, data and AI/ML capabilities — enough to be credible with engineers and buyers

3. Proposition & Value Articulation

•   You move from problem to outcome to value, and can tell a quantified ROI story

•   You sell value, not commodity — avoiding price-sensitive, low-margin work

4. Ownership, Proactivity & Resilience

•   You own outcomes and are transparent about progress and risk

•   You handle a miss with ownership, not blame-shifting

Why Join NowVertical

•   Own the GCP growth wedge for a high-momentum data & AI business, with the runway to build a channel from a live, credible reference base

•   A build-and-scale mandate: shape the GCP motion now, broaden into direct GTM as it matures

•   High visibility, working directly with regional leadership on the region’s growth priorities

•   Direct, measurable impact on net-new revenue

Compensation & Benefits

•   Competitive base + uncapped performance incentive / commission

•   Health and wellness benefits

•   Flexible, hybrid working environment

•   Exposure to global clients, the Google Cloud ecosystem and cross-region teams