VP Sales, FL/GA

Posted Yesterday
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3 Locations
In-Office or Remote
190K-318K Annually
Expert/Leader
Manufacturing
The Role
Leads commercial performance across Florida and Georgia, owning volume, market share, ROS, regional P&L, distributor accountability, customer relationships, and execution plans. The role requires senior leadership across complex distributor environments and on- and off-premise channels, with responsibility for trade investment, forecasting, ROI, resource allocation, organizational transformation, and high-performing teams.
Summary Generated by Built In

Job Description :

Title: VP Sales, FL/GA

Location: Florida or Georgia

About Diageo:

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Role Purpose 

Lead delivery of the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership. 

Scope 

• Multi-state region 

• Complex distributor environments 

• Key regional customer relationships 

Key Responsibilities 

• Own delivery of volume, share, and ROS targets 

• Lead distributor performance and accountability 

• Own senior customer relationships 

• Translate strategy into regional execution plans 

Success Measures 

• Volume, share 

• ROS improvement 

• Executional Excellence 

• Distributor execution 

Experience 

• 12–15+ years commercial experience in FMCG / beverage alcohol 

• Proven leadership of multiple states or large regional P&L 

• Extensive experience with distributor management and 3-tier systems 

 Demonstrated success in key account or national customer leadership 

• Strong track record of leading senior level teams 

 Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth. 

 

Background 

• Strong exposure to both On and Off Premise channels 

• Experience leading through organizational change / transformation 

• Track record of building high-performing teams 

Education 

• Bachelor’s degree required (Business, Marketing, or related) 

• MBA or advanced degree preferred 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement:

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Salary Range: $190,000 - $318,000

Worker Type :

Regular

Primary Location:

Miami Office

Additional Locations :

Off Site Florida, Off Site Georgia

Job Posting Start Date :

2026-06-29

Skills Required

  • 12–15+ years of commercial experience in FMCG or beverage alcohol
  • Leadership experience across multiple states or a large regional P&L
  • Extensive distributor management and three-tier system experience
  • Key account or national customer leadership experience
  • Experience leading senior-level teams
  • Strong financial acumen, including regional P&L, trade investment, demand forecasting, ROI, and resource allocation
  • Experience across on-premise and off-premise channels
  • Experience leading organizational change or transformation
  • Track record of building high-performing teams
  • Bachelor’s degree in Business, Marketing, or a related field
  • MBA or advanced degree

Diageo Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Diageo and has not been reviewed or approved by Diageo.

  • Fair & Transparent Compensation Pay is considered competitive and often described as top-tier, particularly in manufacturing and salaried roles, with many indicating they feel fairly compensated. Compensation is frequently cited as a strong reason to join and stay despite pressures in some parts of the business.
  • Parental & Family Support Parental leave is widely recognized as a flagship offering, equalized across parents and inclusive of adoption and surrogacy, with benefits and bonuses maintained during leave. This family-friendly approach is highlighted as industry-leading and a standout element of the package.
  • Retirement Support Pension schemes are described as generous, with notable employer contributions enhancing long‑term financial security. In key markets such as the UK and U.S., offerings like pensions and 401(k) plans are presented as core components of total rewards.

Diageo Insights

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The Company
HQ: London
32,334 Employees

What We Do

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet

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