VP Sales, FL/GA

Posted 5 Hours Ago
Be an Early Applicant
3 Locations
In-Office or Remote
Expert/Leader
Manufacturing
The Role
Lead and execute the commercial plan across a multi-state FL/GA region to drive volume, market share, and ROS via distributor and customer leadership. Own regional P&L, distributor accountability, senior customer relationships, trade investment, demand forecasting, and executional excellence. Build and lead high-performing teams and translate strategy into regional execution.
Summary Generated by Built In

Job Description :

Title: VP Sales, FL/GA

Location: Florida or Georgia

Level: 3

Role reports to the SVP, Southeast

About Diageo:

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. From global icons like Johnnie Walker, Guinness and Tanqueray to Smirnoff and Don Julio, we create brands consumers love. Bring your enthusiasm and use your curiosity as you explore, collaborate and innovate.

Together with dedicated people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter future.

Join us to create a career worth celebrating!

Role Purpose 

Lead delivery of the commercial plan across a multi-state geography, driving volume, share, and ROS through distributor and customer leadership. 

Scope 

• Multi-state region 

• Complex distributor environments 

• Key regional customer relationships 

Key Responsibilities 

• Own delivery of volume, share, and ROS targets 

• Lead distributor performance and accountability 

• Own senior customer relationships 

• Translate strategy into regional execution plans 

Success Measures 

• Volume, share 

• ROS improvement 

• Executional Excellence 

• Distributor execution 

Experience 

• 12–15+ years commercial experience in FMCG / beverage alcohol 

• Proven leadership of multiple states or large regional P&L 

• Extensive experience with distributor management and 3-tier systems 

 Demonstrated success in key account or national customer leadership 

• Strong track record of leading senior level teams 

 Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation decisions that drive volume, share, ROS, and profitable growth. 

 

Background 

• Strong exposure to both On and Off Premise channels 

• Experience leading through organizational change / transformation 

• Track record of building high-performing teams 

Education 

• Bachelor’s degree required (Business, Marketing, or related) 

• MBA or advanced degree preferred 

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to handle your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement:

We recognize and value performance, offering our people an attractive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive environment, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive environment that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you!

If you require a reasonable adjustment, please ensure that you gather this information when you submit your application.

Worker Type :

Regular

Primary Location:

Miami Office

Additional Locations :

Off Site Florida, Off Site Georgia

Job Posting Start Date :

2026-06-29

Skills Required

  • 12-15+ years commercial experience in FMCG / beverage alcohol
  • Proven leadership of multiple states or large regional P&L
  • Extensive experience with distributor management and 3-tier systems
  • Demonstrated success in key account or national customer leadership
  • Strong track record of leading senior level teams
  • Strong financial acumen with demonstrated ownership of regional P&L, trade investment, demand forecasting, ROI, and resource allocation
  • Strong exposure to both On and Off Premise channels
  • Experience leading through organizational change / transformation
  • Bachelor's degree (Business, Marketing, or related)
  • MBA or advanced degree
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The Company
HQ: London
32,334 Employees

What We Do

Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry. With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future. To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet

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