VP, Sales Enablement

About Us

Finance of America helps homeowners 55+ access the equity they’ve built while staying in full control of their home and their financial future. Through a range of reverse mortgage solutions, we help customers shape the retirement they’ve earned while continuing to evolve how we serve and work together.

Joining Finance of America now means stepping into a period of momentum and growth, with teams actively shaping what comes next and opportunities to make an impact and grow your career.

To learn more about us, visit www.financeofamerica.com

Purpose of Role

Responsible for providing strategic leadership for the Retail Sales organization by developing and executing an integrated enablement strategy that improves sales effectiveness, leader capability, employee development, and business performance. Combines firsthand sales leadership experience with expertise in training and development and sales enablement to ensure Retail Sales leaders and team members have the knowledge, skills, tools, resources, and processes necessary to succeed. Partners closely with Retail Sales leadership and cross-functional stakeholders to identify performance opportunities, translate business priorities into scalable enablement solutions, and measure the impact of enablement initiatives.

Key Responsibilities and Expectations

• Develops and executes a comprehensive Retail Sales enablement strategy aligned with organizational objectives, sales priorities, and performance goals.
• Partners with Retail Sales leaders to identify performance gaps, capability needs, and opportunities to improve sales effectiveness and execution.
• Leads the design and implementation of training, development, coaching, and enablement programs that strengthen the capabilities of sales professionals and sales leaders.
• Applies firsthand sales leadership experience to ensure enablement strategies and programs are practical, relevant, and aligned with the realities of the sales environment.
• Establishes scalable onboarding, ongoing development, leadership development, and continuous learning approaches for the Retail Sales organization.
• Collaborates cross-functionally with business partners to support the successful implementation and adoption of sales initiatives, processes, tools, products, and organizational changes.
• Evaluates sales performance data, business results, learner feedback, and other measures to identify opportunities and assess the effectiveness of enablement programs.
• Establishes meaningful measures of enablement effectiveness and uses results to continuously improve programs, resources, and delivery approaches.
• Provides strategic guidance to senior Retail Sales leaders regarding capability development, change adoption, sales execution, and performance improvement.
• Leads, develops, and establishes priorities for the Enablement function, creating clear accountability and alignment with Retail Sales objectives.
• Promotes consistent sales practices and reinforces applicable regulatory, compliance, and organizational requirements through enablement programs and resources.
• Performs other duties as assigned.

Reports To

• SVP, Revenue Growth and Channel Strategy

Qualifications - Experience/Skills/Competencies

• Minimum 10 years of progressively responsible experience across sales leadership, training and development, sales enablement, or related disciplines.
• Demonstrated experience leading a sales organization or sales team with accountability for sales performance and execution.
• Demonstrated experience developing and leading training, learning and development, or talent-development programs within a sales-oriented organization.
• Demonstrated experience developing and executing sales enablement strategies that improve employee capability, adoption, productivity, and business performance.
• Ability to operate strategically while translating business priorities into practical, scalable programs and solutions.
• Strong leadership and organizational-change capabilities, including the ability to influence leaders and drive adoption across a complex organization.
• Strong analytical skills with the ability to use performance data, business metrics, and feedback to identify needs and evaluate program effectiveness.
• Excellent communication, facilitation, presentation, and stakeholder-management skills, including experience working with senior leaders.
• Ability to lead cross-functional initiatives and build productive partnerships across multiple functions and levels of an organization.
• Knowledge of sales processes, sales leadership practices, adult learning principles, performance improvement, and organizational development.

Qualifications - Education - Required

• Bachelor's Degree

Qualifications - Education - Field(s)/Profession(s)

Business Administration, Sales, Marketing, Communications, Organizational Development, Human Resources, Learning and Development, or related field.

Qualifications - Education - Preferred

• Master’s degree or relevant professional certification.

Compensation

The base salary range for this position is inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.