We are seeking Vice President of Sales - Commercial Flooring to join the team in the DFW, TX area. This executive leadership role will drive revenue growth, strengthen client relationships, and build a high-performing sales organization focused on scaling operations across the commercial construction market. The opportunity offers significant visibility with executive leadership and the chance to shape long-term growth strategy in a thriving business environment.
What You'll Do as the Vice President of Sales - Commercial Flooring:
- Develop and execute strategic sales plans that support short-term and long-term revenue growth
- Lead, mentor, and hold accountable a team of commercial sales professionals
- Build and strengthen relationships with general contractors, developers, architects, and key commercial clients
- Drive negotiated business development efforts and expand market presence throughout the region
- Partner closely with operations and executive leadership to align sales execution with project delivery
- Monitor pipeline activity, forecasting accuracy, backlog growth, and sales performance metrics
- Participate in high-level client presentations, contract negotiations, and strategic meetings
- Establish consistent CRM processes and sales reporting standards across the organization
- Foster a culture centered on urgency, accountability, collaboration, and customer service
Must-Haves as the Vice President of Sales - Commercial Flooring:
- 10+ years of progressive sales leadership experience within commercial flooring or commercial construction
- Demonstrated success leading teams and driving measurable revenue growth
- Strong understanding of commercial construction sales cycles, estimating, and project management workflows
- Experience developing relationships with GCs, developers, architects, and commercial end users
- Strong financial and operational acumen, including forecasting and margin awareness
- Excellent leadership, communication, and negotiation skills
- Ability to lead from the front in a fast-paced, growth-oriented environment
- Must be based in or willing to relocate to the DFW area for an on-site leadership role
Nice-to-Haves as the Vice President of Sales - Commercial Flooring:
- Direct commercial flooring industry experience
- Experience scaling a sales organization during periods of rapid growth
- Existing relationships within the Texas commercial construction market
- Experience implementing CRM tools and sales process improvements
- Background overseeing negotiated work and strategic account development
Benefits Offered:
- Base salary ranging from $150,000-$200,000 depending on experience
- Commission and bonus structure with strong earning potential
- Opportunity for long-term performance-based incentives and potential equity participation
- Executive-level visibility and influence within a growing organization
- Collaborative leadership environment with strong growth trajectory
- Opportunity to shape sales strategy and organizational direction
Trueline and its clients are unabashed equal-opportunity employers committed to a diverse workforce. We welcome smart and ambitious applicants and recruit, refer, hire, place, and promote without regard to race, color, gender, religion, national origin, ancestry, citizenship, disability, age, sexual orientation, or any other characteristic protected by federal or state law.
Skills Required
- 10+ years of progressive sales leadership experience within commercial flooring or commercial construction
- Demonstrated success leading teams and driving measurable revenue growth
- Strong understanding of commercial construction sales cycles, estimating, and project management workflows
- Experience developing relationships with GCs, developers, architects, and commercial end users
- Strong financial and operational acumen, including forecasting and margin awareness
- Excellent leadership, communication, and negotiation skills
- Ability to lead from the front in a fast-paced, growth-oriented environment
- Must be based in or willing to relocate to the DFW area for an on-site leadership role
What We Do
Who are we? As an independent, full-service marketing and consulting business based in Portland, Maine, we provide strategy, content and design for businesses, nonprofits and individuals in Maine and throughout the world. What do we do? Everything we do revolves around ROI—improving your bottom line. Through a rock-solid communication and branding strategy, we show you how to support and engage your employees, build your workforce, find new clients and support existing business. Here’s a snapshot of our services: Strategy: Branding and rebranding; mission statement; search engine optimization (SEO) and search engine results page (SERP); hiring and retention; fundraising; communicating with board members; personal branding (for executives); events and PR; advertising campaigns; product launches; social media campaigns and management. Design: Websites; logos; promotional material (digital and print); event guides; employee photos; drone video footage; custom magazines; advertisements. Content: Website text; speeches and keynotes; promotional text; employee bios; custom articles; social media posts; newsletters and internal emails; corporate reports. Custom Publishing: Vanguard, Equity, Toggle, Blueprint, Vision, Terra Firma What’s our mission? We want to help you solve real challenges—like growing your business, hiring and retaining employees, fundraising and keeping existing business. Our mission is to do this with honesty and integrity. Authenticity—it’s a good look on you. Why do we do this? We want to reimagine marketing. We want it to be less about the perfect image, and more about using good communication and branding as a way to engage with your employees and clients in successful and lasting relationships. Ultimately, we believe this approach will create a world where people come before profit, where the environment is respected and given back to, and where good business is synonymous with the best intentions.
