Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. We are on a mission to acquire, build, and grow great companies worldwide, helping them modernize through shared AI expertise and operational discipline. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Banyan is Great Place to Work Certified, a five-time Inc. 5000 honoree, and a top 10 company on the Deloitte Technology Fast 500. Founded in 2016 and headquartered in Atlanta, Banyan operates more than 100 portfolio companies across North America, the UK, EU, and APAC.
About ASI
Automated Systems, Inc. (ASI) is a trusted banking technology partner built specifically for community banks. For more than 40 years, ASI has delivered secure, scalable core banking solutions backed by highly responsive service and deep industry expertise.
Our integrated platform helps community banks modernize their operations, reduce complexity, improve security, and provide a better customer experience - all while preserving the relationships and local service that make community banks unique.
ASI is part of Banyan Software, a permanent home for successful software companies serving specialized markets. As ASI enters its next phase of growth, we are looking for a hands-on sales leader who knows how to hunt, coach hunters, and build a highly accountable new-business sales culture.
Position Overview
ASI is seeking an experienced Sales Director to lead, coach, and develop a team of new-business sales professionals serving the community-banking market. This is a true management opportunity for someone who has personally succeeded as a hunter and understands what it takes to create opportunities, build credibility, navigate long sales cycles, and close complex software deals.
We are particularly interested in someone who has built, trained, or transformed teams of hunters. This person should be able to teach the fundamentals of effective prospecting, discovery, qualification, relationship development, pipeline management, and closing - not simply monitor activity and report numbers.
Relationships matter tremendously in community banking. The ideal candidate will bring an established network of community-bank executives, industry consultants, referral partners, banking associations, or other trusted advisors who influence core-platform decisions. This role should be based in the Midwest or Southeast United States, where the successful candidate can remain close to ASI’s target markets and industry relationships.
What You’ll Do
- Manage, motivate, and develop a team of Saas sales professionals focused primarily on acquiring new community-bank customers.
- Establish a high-energy, accountable Saas sales culture built around disciplined prospecting and consistent pipeline creation.
- Coach representatives through live deals, discovery calls, presentations, objections, negotiations, and closing strategies.
- Conduct regular one-on-one coaching sessions, pipeline reviews, call reviews, and deal-strategy meetings.
- Identify individual development needs and create practical coaching plans that improve performance.
- Train the team on outbound prospecting, consultative selling, executive discovery, competitive positioning, and relationship-based selling.
- Help sales representatives become more confident and effective when engaging bank CEOs, presidents, COOs, CIOs, and board members.
- Set clear performance expectations and address performance issues promptly, directly, and fairly.
- Build executive-level relationships with prospective community-bank customers.
- Help the team develop territory plans, target-account strategies, and personalized outreach campaigns.
- Step into complex or stalled opportunities to identify obstacles and establish a clear path forward.
- Develop and maintain strong relationships with consultants and trusted advisors serving community banks.
- Bring an existing network of community-banking consultants, bank executives, industry influencers, and referral partners- particularly within the Midwest or Southeast.
- Position ASI as a trusted option when consultants are advising banks on core evaluations, technology modernization, or vendor selection.
- Create a consistent approach to identifying, developing, and managing referral relationships.
- Maintain regular communication with consultants and partners so ASI remains top of mind for relevant opportunities.
- Track consultant- and partner-sourced opportunities with the same discipline applied to direct sales.
- Represent ASI at community-banking conferences, association events, consultant meetings, and regional industry gatherings.
What We’re Looking For
- Demonstrated success as a new-business Saas hunter selling within banking technology, fintech, core banking, or financial software.
- Previous experience managing, coaching, or training a team of hunters.
- A proven ability to improve prospecting, pipeline creation, sales discipline, and closing performance.
- Experience selling Finance Software in complex, high-value solutions with long and non-linear sales cycles.
- Strong knowledge of the community-banking ecosystem and how community banks evaluate technology partners.
- Established relationships with community-bank executives, consultants, banking associations, referral partners, or industry influencers.
- Experience developing consultant and referral channels that generate qualified opportunities.
- Ability to coach through real deals - not simply manage activity metrics and forecasts.
- Executive presence and the ability to build trust with bank CEOs, presidents, COOs, CIOs, and board members.
- Strong command of discovery, qualification, negotiation, and consultative selling.
- Experience using Salesforce or a comparable CRM to manage pipeline activity and forecast performance.
- Willingness to travel approximately 20–25% for customer meetings, team activities, conferences, and industry events.
- Residence in the Midwest or Southeast United States.
What ASI Offers
- Competitive base salary with performance-driven incentive compensation
- Unlimited PTO
- Standard company holidays
- Comprehensive health benefits
- 401(k) program
- Remote-first work environment
- Approximately 20–25% travel
- Opportunity to lead and develop a team in a growing, relationship-driven market
- Support from an established community-banking technology company with more than 40 years of experience
- A high-growth, PE-backed environment with meaningful career potential
- The opportunity to strengthen community banks and the communities they serve
Compensation
$130K to $150K USD Annual Base Salary
Uncapped commission
Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.
Please Note: Banyan Software does not accept unsolicited resumes or applications submitted via email, LinkedIn, or other direct channels. All candidates must apply through our official Careers site to be considered for employment. Applications submitted outside of our applicant tracking system will not be reviewed.
Beware of Recruitment Scams
We have been made aware of individuals fraudulently posing as members of our Talent Acquisition team and extending fake job offers. These scams may involve requests for personal information or payment for equipment.
Protect yourself by following these steps:
- Verify that all communications from our recruiting team come from an @banyansoftware.com email address.
- Remember, employers will never request payment or banking information during the hiring process.
- If you receive a suspicious message, do not respond — instead, forward it to [email protected] and/or report it to the platform where you received it.
Your safety and security are important to us. Thank you for staying vigilant.
Skills Required
- Demonstrated success as a new-business SaaS hunter selling banking technology, fintech, core banking, or financial software
- Experience managing, coaching, or training a team of hunters
- Proven ability to improve prospecting, pipeline creation, sales discipline, and closing performance
- Experience selling finance software in complex, high-value solutions with long and non-linear sales cycles
- Strong knowledge of the community-banking ecosystem and how community banks evaluate technology partners
- Established relationships with community-bank executives, consultants, banking associations, referral partners, or industry influencers
- Experience developing consultant and referral channels that generate qualified opportunities
- Ability to coach through real deals rather than simply manage activity metrics and forecasts
- Executive presence and ability to build trust with bank CEOs, presidents, COOs, CIOs, and board members
- Strong command of discovery, qualification, negotiation, and consultative selling
- Experience using Salesforce or a comparable CRM to manage pipeline activity and forecast performance
- Willingness to travel approximately 20–25% for customer meetings, team activities, conferences, and industry events
- Residence in the Midwest or Southeast United States
Banyan Software Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Banyan Software and has not been reviewed or approved by Banyan Software.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision, with indications of an established U.S. carrier relationship. This points to mainstream plan depth and reliable access to core care.
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Parental & Family Support — Paid parental leave is explicitly provided for new parents. This offers dedicated time and support during family transitions.
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Wellbeing & Lifestyle Benefits — Programs include a Learning & Development fund, two annual volunteer days, and an employee relief program for unexpected hardships. These elements extend support beyond base pay into growth, community, and resilience.
Banyan Software Insights
What We Do
Banyan Software provides the best permanent home for successful enterprise software businesses, their employees, and customers to preserve the legacy of founders, while helping grow the business into the future. We are on a mission to acquire, build and grow great software businesses that have dominant positions in niche markets all over the world. Today Banyan has over 750 employees throughout the US, Canada, UK, Europe, Australia and New Zealand. Founded in 2016 with permanent capital to preserve the legacy of founders, Banyan focuses on a buy, hold and grow for life strategy. For more information on Banyan Software, Inc. visit: http://www.banyansoftware.com What We Look For: - Great enterprise software businesses that have dominant positions in niche markets - We work with owners who are thinking about an exit today or further down the road - We are flexible and can be creative when we find a business that is a good fit - The businesses in the Banyan family all share a similar profile: - Annual revenues in excess of $2M-$30M - A high percentage of recurring revenue - Positive operating margins and cash flow - High customer retention and satisfaction - Happy and committed employees
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