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GSTV is a data-driven, national video network delivering targeted audiences at scale at fuel retailers.
The Role
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve every day. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
GSTV Values:
● Growth Focused
● Social Accountability
● Tenacious Behavior
● Valued Actions
Benefits Day One! Medical, Dental, Vision, Paternal Leave, Life Insurance, Accident, Critical Illness, Hospital Indemnity, STD/LTD + Vol Plans., Paid Holidays, 20 PTO days + Sick time, Perks, HSA and FSA and Lifestyle Spending Account (1st of mo after 30 days), 401K Match (90 days).
GSTV offers both hybrid and remote work situations. Candidates located within commutable distance to our New York Office will be tagged to that office and are not currently considered 100% remote.
VP, RETAIL & CPG INDUSTRY LEAD
Summary:
GSTV is looking for a VP candidate with a with a demonstrated history of growing revenue through strategic solutions for client partners and managing with value-based leadership and coaching for CPG clients and key retailers that partner with CPG companies as a retail media network. This experience should have both client direct and through advertising agencies. This candidate is comfortable leading a team in today’s constantly changing media landscape, and leveraging data for targeting and attribution solutions, content and commercial product options and leveraging GSTV’s growing scale into mobile, video, digital, broadcast, DOOH solutions and more. This candidate brings a wealth of relationships to key decision makers at large fortune 500 CPG clients. This role has a specific focus on the largest CPG clients – P&G, Unilever, J&J, SCJ, Coca-Cola, and Keurig Dr Pepper – to name a few. Additionally, this role will work with key retailers such as Target, Walmart, Kroger, and more.
As a new position at GSTV, this person will help shape the organization’s strategy for penetrating the CPG industry with GSTV’s endemic ability to drive sales for CPG products at C-stores, grocery, and big box. Additionally, this role will work to demonstrate GSTV’s unique value in driving consumers to retailers. This role will represent GSTV within the industry to help educate and inform the marketing community of our unique ability to drive business outcomes. The role is focused on initiating engagement and leveraging our broad sales organization around client engagement, showcasing the GSTV value proposition, and onboarding new and growing existing partnerships to drive immediate and accelerate revenue growth. This role will have direct contact and ownership of key decision makers across the industry’s largest CPG & Retail marketers.
Responsibilities:
Responsibilities include, but are not limited to:
· Evangelize GSTV’s go-to-market strategy for CPG partners & with key retailers.
· Develop and lead prospecting strategies that drive new client meetings and relationship growth. Execute weekly direct contact meetings with focus accounts and maintain and grow deep relationships with key stakeholders.
· Personally, develop executive level client relationships, and lead strategic direction and conversations with key focus brands and agencies to help support your team’s sales efforts.
· Drive seven figure partnerships and content partnership opportunities.
· Properly manage your sales pipeline and activities via Salesforce and other tools to ensure a credible and accurate forecast.
· Drive aggressive revenue targets across multiple GSTV revenue opportunities.
· Assist with sales operations, internal sales processes and marketing efforts to support sellers nationally drive sales in CPG category.
· Create solutions for customers leveraging in-depth understanding of the national advertising, digital video and data-driven audience targeting and attribution marketplace.
· Represent GSTV as the CPG leader at conferences, media events, and other industry experiences including presenting.
· Be a great team player.
· Cultivate relationships with partners, optimize their performance and identify additional business opportunities to expand partnership revenues.
· Provide regular updates to ELT including pipeline, revenue, and business growth.
· Other duties as assigned.
Requirements:
The ideal candidate will have:
· Track record of growing sales revenue with major brands and agencies and closing seven figure deals within the CPG or Retail categories.
· Understand and drive solution selling – previous experience introducing new products to market and leveraging video, content, data, mobile and DOOH solutions also valuable.
· Understands agency, advertiser, and publisher landscape, and experience building broad coalitions of influencers and decision-makers to drive revenue growth and client retention
· Ability to lead and drive account planning processes to ensure 360-degree sales efforts across all decision-making groups of a brand – planning, buying, creative, client direct, etc.
· Ability to access and present with immediate credibility to senior agency teams, C-level brand executives and industry peers.
· Proven ability to manage against clear and deliverable goals – demonstrates tenacity, commitment to deliver and be accountable for results.
· Strong organizational / time management skills and be detailed oriented.
· Proven ability to work collaboratively with key partners in sales planning, marketing and insights to scope and prioritize opportunities
· Excellent verbal and written communications skills including delivering effective presentations.
· Be a self-starter with a diligent work ethic and demonstrated flexibility.
· Highest ethical standards consistent with the policies and values of the company.
· Passion for, and deep understanding of digital media/video monetization products and trends, audience data and solutions-based approach.
· Impressive ability to negotiate deals, think strategically, and understand complex client campaigns.
· Proven ability to manage multiple high-priority projects simultaneously.
· Existing, current relationships with decision-makers at national brands, advertising agencies and advertising technology companies.
· Exceptional business acumen and insightful understanding of industry trends & revenue drivers.
· Entrepreneurial drive and an ability to organize, prioritize, and clarify deliverables.
· Dynamic presence, stellar written and presentation skills, and excellent communication and influencing abilities across multiple levels.
· Strong cultural fit will be important – GSTV is a customer-focused, fast-paced results-oriented culture.
The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience:
Experience:
· 10+ years media industry experience including 5+ years of senior management roles overseeing teams of 8 or more sellers
Education:
· Bachelor's degree from a leading U.S. or International University and/or equivalent years of experience
Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at GSTV's discretion, or otherwise applicable with local law.
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The Company
What We Do
GSTV is a data-driven, national video network with tens of thousands of locations across the country. Reaching over 40% of American adults monthly, our broadcast engages viewers with full sight, sound, and motion video as they fuel their vehicles — an essential waypoint on their consumer journey. We not only offer consumers everything they want to know on the go with engaging, uplifting content, we deliver measurable results for the world’s largest advertisers through immediate action and lasting brand impressions. Analysis of billions of consumer purchases demonstrates that GSTV viewers spend significantly more across retailers, services, consumer goods and other sectors, following a fuel transaction. Our convenience and fuel partners include 7-Eleven, Arco, BP, Chevron, Gulf, Kwik Trip, Circle K, Speedway, ExxonMobil, Sunoco, Phillips 66, and Marathon.
Why Work With Us
GSTV is dedicated to building an inclusive team and culture that reflects the communities we serve. Being part of the GSTV team means that we are always encouraged and challenged to grow personally and professionally. More importantly, we are accountable for our actions towards one another as the foundation for a strong and accepting workplace.
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