VP, Regional Executive- Southwest

About the Role

The Southwest Regional Executive (RE) is a senior market leader and a key member of PURE’s leadership team, responsible for driving growth, market presence, and member experience across the Southwest Region (Arizona, Colorado, Hawaii, Nevada, New Mexico, and Utah).

Reporting to the Western Zone Executive, the RE leads PURE’s Sales & Distribution strategy in the region, with accountability for delivering sustained, profitable growth while strengthening PURE’s position as the carrier of choice for high net worth (HNW) individuals and the brokers who serve them.

This role extends beyond sales leadership. The RE operates as PURE’s executive presence in the market—shaping regional strategy, influencing enterprise priorities, and aligning cross-functional teams to deliver exceptional outcomes for members and partners. Success requires balancing disciplined execution with strategic insight and pairing strong external orientation with the ability to mobilize internal resources effectively.

The RE leads a team of Territory Management professionals and works in close partnership with Underwriting, Risk Management, Claims, and other functional leaders to drive coordinated, high-impact outcomes. The role also serves as a primary ambassador for PURE in the region, representing the organization with brokers, centers of influence, industry stakeholders, and within the community.

What You’ll Do

• Deliver sustainable, profitable growth across the region, with primary accountability for membership growth, total written premium (admitted and non-admitted), and new business production—while maintaining PURE’s high standards for member quality.
• Shape and execute regional strategy in partnership with senior leadership and practice leaders, including market share objectives, profitability targets, and priorities across distribution, product, and infrastructure.
• Lead and evolve PURE’s broker strategy in the region—deepening relationships with top partners, expanding share of wallet, and identifying new opportunities for growth.
• Build and lead a high-performing team, including Territory Management professionals and, in partnership with functional leaders, influencing the development of underwriting and service talent in the region.
• Mobilize cross-functional leadership to address key business priorities, ensuring alignment and execution across underwriting, risk management, claims, and service.
• Expand and activate centers of influence (e.g., wealth managers, family offices, trust and estate attorneys, real estate professionals) to drive high-quality referrals and elevate PURE’s brand.
• Engage directly with members and partners to strengthen relationships, resolve complex situations, and unlock new opportunities.
• Serve as PURE’s executive voice in the market, representing the company at key industry events, with regulators, and within relevant business and community organizations.
• Foster a strong regional culture, contributing to an environment where collaboration, accountability, and excellence thrive—particularly within the Scottsdale office.

What We’re Looking For

• 10+ years of experience in personal lines property & casualty insurance, with meaningful leadership responsibility
• Experience serving the high net worth market strongly preferred
• Demonstrated track record of driving growth through distribution and relationship-based sales models or other evidence of strong producer management acumen.
• Proven ability to lead, influence, and align teams across multiple functions and geographies
• Strong strategic orientation, with the ability to translate market insights into actionable plans
• Exceptional interpersonal and communication skills, with executive presence and credibility in external settings
• Ability to build trust quickly with brokers, partners, colleagues, and senior leaders
• Analytical, disciplined, and detail-oriented, with sound judgment and problem-solving capabilities
• Agile learner with the ability to navigate complexity and adapt in a dynamic environment
• Bachelor’s degree required
• Willingness to travel as needed to maintain strong market visibility

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What We Do

We're a member-owned property and casualty insurer designed exclusively for financially successful families and driven by a purpose of doing what is right for our members.  Our reciprocal model focuses on service and doing what is right for the membership: we provide exceptional service, hospitality and care, we partner with our members to help prevent losses and we create smart insurance solutions at fair prices.

We aim for our members to love their insurance. It is our mission is to create a membership experience so compelling that ​our members never want to leave.

Who We Are

We want to be transparent about what we expect from each other.  From PURE, you can expect:

Opportunities to stretch and grow: your professional and personal development matters to us. We’re committed to providing experiences through on-the-job learning and professional development that increase your impact and rewards.

Clarity and kindness: you can rely on us to be open, honest and supportive, offering clarity on what success looks like.

Support in good times and bad: we believe in showing up for each other consistently, not only when it’s easy. You can expect a thoughtful partner, even when we disagree.

A community that cares: we are committed to sustaining a community in which each person feels cared for as an individual. We lift each other up, celebrate wins together and support one another through challenges in work and life.

Who You Are

All of the strongest relationships are a partnership- a two way street. So here’s what we ask of you:

• Aim to bring your best every day: you’re here because you want to be part of a team that makes a real impact and aims high.

• Be a student and a teacher: share your knowledge and talents and be willing to listen and learn from those around you.

• Get comfortable being uncomfortable: we face tough moments and obstacles with a “courage over comfort” approach and a positive, solutions-oriented mindset.

• Be a culture builder:  building a positive culture is everyone's responsibility, based on care, respect and openness to diverse perspectives.

The base salary for this role can range from $170,000 to $190,000 based on a full-time work schedule. An individual’s ultimate compensation will vary depending on job-related skills and experience, geographic location, alignment with market data, and equity among other team members with comparable experience

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