VP, Publisher Development

Reposted 12 Days Ago
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New York, NY
Hybrid
270K-295K Annually
Senior level
AdTech • Enterprise Web • Information Technology • Machine Learning • Marketing Tech • Sales
OpenX is an ad tech company that drives optimal value for advertisers through high-scale marketplaces across all screens
The Role
Lead publisher development and account management teams, drive revenue growth, and shape strategy for publisher business in NAM and LATAM.
Summary Generated by Built In
OpenX is seeking a dynamic and experienced Vice President of Publisher Development to lead our publisher-facing Business Development and Account Management teams across North America (NAM) and global expansion into Latin America (LATAM). This high-impact executive will be responsible for driving regional strategy, growing revenue, increasing our omnichannel supply footprint, and breaking into new strategic categories of supply and data.
As a senior leader within the organization, the Vice President will play a critical role in shaping the future of OpenX’s supply-side vision. The ideal candidate will possess a deep technical understanding of programmatic advertising, a strategic mindset for business development and customer service, and a proven ability to build and lead high-performing teams. This person will maintain executive-level relationships with top-tier publishers, serve as a market-facing representative of OpenX, and identify opportunities that shape our value proposition and market position.
The Vice President will collaborate closely with cross-functional leadership across Buyer Development, DSP Partnerships, Product, Finance, Legal, and HR. This person will report directly to the SVP, of Global Publisher Development. 

Key Responsibilities:
- Develop mid-to-long-term strategy for the publisher business across NAM and LATAM including owning got to market, regional revenue targets, managing P&L, and planning headcount.
- Establish OpenX as a thought leader by maintaining a strong command of key industry topics such as curation, inventory quality, supply path optimization (SPO), connected TV (CTV), AI applications, and privacy-first solutions.
- Lead and develop a collaborative, high-performing team across business development and account management within the ad-tech ecosystem, providing strategic direction, clear goals, coaching, and professional development. Foster a culture of ownership, continuous learning, and thoughtful execution to drive revenue growth, strengthen publisher relationships, and deliver innovative, data-driven monetization solutions.
- Drive the new supply pipeline across CTV, web, in-app, digital out-of-home (DOOH), and audio publishers.
- Prospect and close strategic partners in emerging verticals such as retail media, gaming platforms, AI-driven applications, ride-share, and fitness technology. 
- Provide strategic market intelligence to inform OpenX’s product roadmap and go-to-market strategy, ensuring alignment with evolving publisher and buyer needs.
- Leverage AI and automation to enhance operational efficiency and improve customer service for publisher partners.
- Guide team through negotiations and structure complex commercial agreements, both regional and global, covering supply and data partnerships.
- Partner closely with buy-side teams to support strategic SPO engagements and pitches, representing OpenX’s supply perspective.
- Serve as a senior spokesperson for OpenX, representing the company at industry events, panels, and with key stakeholders across the programmatic ecosystem.

Required Skills & Qualifications
- 10+ years of experience in programmatic sales and operations within ad tech or on the publisher side, with a minimum of 5 years of leading a team. 
- Proven track record of exceeding sales quotas and leading high-performing, scalable teams
- Established relationships with premium publishers
- Deep technical knowledge of the programmatic ecosystem, including SSPs, DSPs, and publisher ad stacks
- Strong executive presence with strategic thinking and decision-making abilities
- Excellent communication and presentation skills, with media, panel, and on-stage experience
- High energy, self-starter mentality with a startup mindset

Preferred Skills & Qualifications:
- Experience in the LATAM and Canadian markets
- Spanish language proficiency
- Direct experience with CTV partnerships
- Familiarity with identity and audience targeting solutions

Top Skills

Ai Applications
Connected Tv
Programmatic Advertising
Supply Path Optimization

What the Team is Saying

Cassie Nufable
Ben White
Qixuan Yu
Nathan Rideout-Cadieux
Cheryl Tan
Alexa Ofsanko
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The Company
HQ: Pasadena, CA
420 Employees
Year Founded: 2007

What We Do

OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens. We’re an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through our 100% cloud-based tech stack, we power advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, we're a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers.

Why Work With Us

At OpenX, we value curiosity, innovation, and diversity. We are passionate about pushing the boundaries of ad tech and finding new ways to deliver value to our partners and we know our best chance of delivering is by creating diverse and inclusive teams where employees can do their best work being their authentic selves.

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