Blue Cross of Idaho is looking for a visionary Vice President of Product Portfolio & Innovation to lead enterprise product strategy across Gemstone offerings. This executive role will connect market opportunity, customer insight, and revenue strategy into a focused, high-performing product portfolio that drives growth, innovation, and long-term value. Reporting to the Chief Revenue Officer, the Vice President will lead portfolio strategy, roadmap prioritization, and lifecycle execution while building the capabilities, governance, and cross-functional alignment needed to scale for the future. This position is located at the corporate headquarters in Meridian, Idaho. #LI-Onsite
To be considered for this opportunity, you have the following:
Required Experience:
A minimum of 10 years of progressive experience in product management, product strategy, portfolio leadership, or product lifecycle management, preferably within healthcare, health insurance, or related regulated industries, with at least 5 years of senior people leadership experience, including leading leaders and cross-functional teams through complexity and change.
Demonstrated success aligning product strategy to business growth, customer needs, and market opportunity.
Experience leading enterprise product governance, prioritization, roadmap planning, and investment decisions.
Strong business acumen with the ability to connect product decisions to revenue, profitability, competitive position, and customer outcomes.
Proven ability to influence across executive partners and lead through ambiguity, scale, and transformation.
Required Education:
Bachelor’s degree or equivalent work experience (Two years of relevant work experience is equivalent to one year of college.)
We’d also love it if you had:
Master of Business Administration (MBA)
Health insurance or broader healthcare industry experience.
Understanding of broker-distribution and customer experience dynamics.
Experience leading portfolio transformation, innovation strategy, or new product development.
Knowledge of Blue Cross Blue Shield Association (BCBSA) product requirements.
Experience with technical and business requirements definition, workflow design, policy/procedure development, and operating model design.
Strong program and change leadership experience in highly matrixed environments.
Key responsibilities:
Lead the enterprise product portfolio strategy for Gemstone offerings, ensuring alignment with revenue growth, market opportunity, and distribution priorities.
Own the full product management lifecycle, including strategy, development, roadmap prioritization, governance, implementation oversight, and lifecycle performance.
Drive portfolio-level decision-making, including investment tradeoffs, prioritization, and resource allocation across products, enhancements, and strategic initiatives.
Partner closely with revenue, distribution, operations, technology, and functional leaders to translate customer, broker, and market insights into innovative and differentiated product strategies.
Establish consistent product management practices, governance, and execution standards across the portfolio to improve speed, quality, and strategic alignment.
Evaluate product performance across the lifecycle and make disciplined decisions regarding investment, optimization, expansion, or sunset.
Guide the development and execution of a multi-year product roadmap that supports enterprise growth, diversified revenue streams, and scalable operating models.
Serve as the executive voice of the product portfolio, communicating priorities, tradeoffs, progress, and outcomes to senior leadership and key business partners.
Foster a high-performing, market-informed, and innovation-driven product organization with strong accountability, enterprise thinking, and data-informed decision-making.
Perform other duties and responsibilities as assigned.
You will be an excellent fit for this position if you have the following competencies:
Strategic alignment and enterprise thinking
Data-informed decision-making
Resource stewardship and accountability
Innovation and change leadership
Business acumen and financial literacy
Talent leadership and cross-functional influence
Reasonable accommodations
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.
Skills Required
- Minimum 10 years progressive experience in product management, product strategy, portfolio leadership, or product lifecycle management
- At least 5 years of senior people leadership experience, including leading leaders and cross-functional teams
- Demonstrated success aligning product strategy to business growth, customer needs, and market opportunity
- Experience leading enterprise product governance, prioritization, roadmap planning, and investment decisions
- Strong business acumen connecting product decisions to revenue, profitability, competitive position, and customer outcomes
- Proven ability to influence executive partners and lead through ambiguity, scale, and transformation
- Bachelor's degree or equivalent work experience
- Position located onsite at corporate headquarters in Meridian, Idaho
- Master of Business Administration (MBA)
- Health insurance or broader healthcare industry experience
- Understanding of broker-distribution and customer experience dynamics
- Experience leading portfolio transformation, innovation strategy, or new product development
- Knowledge of Blue Cross Blue Shield Association (BCBSA) product requirements
- Experience with technical and business requirements definition, workflow design, policy/procedure development, and operating model design
- Strong program and change leadership experience in highly matrixed environments
Blue Cross of Idaho Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Blue Cross of Idaho and has not been reviewed or approved by Blue Cross of Idaho.
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Healthcare Strength — Feedback suggests medical, dental, vision and mental‑health coverage are a standout, with affordable PPO/HSA options often cited. Role postings and third‑party summaries describe comprehensive plan choices that employees value.
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Retirement Support — Feedback suggests a 401(k) with a company match is a core element, with mentions of an additional non‑contributory employer contribution. This indicates meaningful long‑term savings support as part of total rewards.
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Leave & Time Off Breadth — Role postings specify paid time off, paid holidays, a community service day and a self‑care day. Paid family leave, adoption assistance and an EAP further extend time‑off and wellbeing supports.
Blue Cross of Idaho Insights
What We Do
Since 1945, we’ve taken our role as an Idaho-based health insurance company to heart. While the health insurance marketplace has experienced lots of change in recent years, we haven’t. As a not-for-profit, we’re mission-driven to help connect Idahoans to quality healthcare that is affordable and build strong networks and services with our customers in mind. With an annual economic impact of $456 million (in 2016), we lead the state and industry in addressing the cost of healthcare and creating transformative customer experiences with information, tools and services. Ultimately, we aim to create a brighter future for all of us. All we need are customer-centric leaders like you.
