Lead and scale GWI’s product marketing function, ensuring our product, sales, and marketing teams are united by deep customer insights, differentiated positioning, and world-class go-to-market execution. Reporting directly to the CMO and leading a small, high-performing team, you’ll be accountable for how we bring GWI to market, from shaping strategy and launching products, to building proof points and enabling revenue growth.
You’ll bring our story to life in the market, crafting bold narratives that make GWI stand out in the AI-powered insights and agent-driven ecosystem. You’ll combine strategy and storytelling with commercial acumen, ensuring every launch, message, and monetization decision creates measurable business impact.
You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you:
1. Strategy & market leadership- Own customer and market insights, including TAM/SAM/SOM sizing, segmentation, and competitive analysis.
- Define monetization strategies across SLG (Sales-Led Growth) and PLG (Product-Led Growth) motions, including pricing, packaging, and bundling.
- Partner with product leadership to identify friction points, validate new ideas, and guide roadmap priorities.
- Develop positioning, messaging, and category leadership narratives that clearly differentiate us in the market.
- Orchestrate high-impact product launches, aligning cross-functional teams across the business.
- Build and maintain robust segment and persona profiles to inform product and marketing initiatives.
- Lead sales and marketing enablement, equipping teams with the tools, content, and knowledge to drive growth.
- Drive proof point creation, customer case studies, and co-marketing opportunities with clients to amplify adoption and market credibility.
- In partnership with the product team, establish frameworks and KPIs to measure adoption, usage, engagement, and revenue contribution.
- Deliver insights and reporting that ensure accountability and alignment across the organization.
- Recruit, mentor, and scale a world-class product marketing team, fostering a culture of collaboration, innovation, and excellence.
- Act as senior leader who brings clarity, boldness, and inspiration across marketing and the wider business.
- Opportunity to shape and scale the product marketing function at a pivotal growth stage.
- Work closely with executive leadership to define the company’s category and market presence.
- Be part of a mission-driven, customer-first culture with a strong track record of innovation and growth.
Top Skills
What We Do
We’re the target audience company that does things a bit differently. Our job is to cut through the noise and give you facts you can trust. Our flagship study represents more than 2 billion people around the world, and it tells you how consumers are changing; their actions, ideals, perceptions, feelings... (you get the gist).
The world’s largest (and smallest) brands, marketing agencies and media organizations rely on us every day to help them stand out. Working with the likes of Twitter, Google, Spotify, WPP, IPG and Omnicom Group, we help them find really original and in-depth insights through our one-of-a-kind platform.
And if that doesn’t float your boat, we’ve got a whole bunch of custom services to let you do more tailored research across 48 countries – asking whoever you want, whatever you want.
We’re growing fast, and we’re always on the lookout for out-of-the-box thinkers to help us do more great things.
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