VP, Product Management - CTV

Posted Yesterday
Be an Early Applicant
2 Locations
Hybrid
250K-400K Annually
Expert/Leader
AdTech • Big Data • Digital Media • Marketing Tech
IAS is a global media measurement and optimization platform.
The Role
Lead IAS’s global Connected TV product strategy across buy-side and sell-side initiatives, including Publica. Own the vision, roadmap, execution, commercial outcomes, partnerships, market analysis, and potential acquisitions. Manage and develop a team of 6–7 product managers while collaborating with engineering, sales, marketing, business development, M&A, clients, and industry partners. Drive innovation in CTV advertising, media quality, AI adoption, and revenue growth.
Summary Generated by Built In

Job Description:

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry's most actionable data to drive superior results for the world's largest advertisers, publishers, and media platforms. IAS's software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality.
 

This is a career-defining opportunity to lead our fastest-growing and highest-priority product area. As the Vice President of Product for CTV, you will be the single-threaded owner responsible for our entire Connected TV strategy across both buy-side and sell-side initiatives, including Publica. Reporting directly to the Chief Product Officer, you will shape the future of TV advertising. As an AI-first company, we are looking for a visionary leader with deep CTV domain expertise who will challenge the status quo, inspiring teams to leverage AI and solve the industry's biggest challenges. This role has significant investment and visibility at the highest levels of the company, including the board and senior leadership team.
 

What you'll get to do:
  • Define the Vision: Own and articulate a clear, compelling vision and strategic roadmap for all CTV across both buy-side and sell-side,  along with  Publica-related product initiatives, ensuring they align with our mission to be the benchmark for media quality.

  • Lead, Inspire, & Develop: Manage, mentor, and elevate a high-performing team of 6–7 product managers, instilling strong talent development principles and fostering a culture of innovation, accountability, and continuous growth.

  • Drive Execution & Delivery: Guide your team to deliver against an ambitious roadmap with speed and quality while delivering key milestones across content-transparency measurement, pre-bid controls, and shifting media quality toward measurable business performance. 

  • Drive Commercial Success: Partner with Go-To-Market and Product Marketing teams to launch new products, drive successful market adoption, and ensure the commercial success and revenue impact of your product portfolio. Directly link product strategy to revenue growth

  • Strategic Partnerships: Become the internal and external evangelist for our CTV products, building deep relationships and managing complex stakeholder needs across Business Development, M&A, engineering, sales, and key clients & industry partners

  • Innovate & Grow: Conduct market research, opportunity assessments, and competitive analysis to keep IAS at the forefront of the evolving CTV landscape, identifying opportunities for both organic growth and potential acquisitions.
     

You should apply if you have most of this experience:
  • Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs.

  • 15+ years in Product Management, with a significant portion of your career focused on programmatic, video, and/or CTV advertising products.

  • Demonstrated success building and delivering complex products from strategy through launch—including experience navigating product failures and extracting key learnings to drive future innovation

  • A proven track record of managing, coaching, and developing high-performing product teams, with at least 5+ years in a leadership role.

  • Exceptional ability to lead through ambiguity, manage trade-offs, and influence cross-functional partners without direct authority

  • A strong commercial mindset, with proven experience linking product strategy directly to revenue growth and business outcomes.

  • A passion for innovation and change management, with the ability to inspire teams to leverage new technologies like AI to redefine what's possible.

  • Outstanding communication skills with a proven track record of directly engaging external clients, presenting to executive boards, and inspiring internal engineering teams

  • A demonstrated ability to thrive in a fast-paced, high-growth environment, with a passion for building what's next and a willingness to roll up your sleeves to get it done.

  • Strong business acumen, with experience in M&A evaluation and complex partner negotiations being a significant plus.

Primary Location Base Pay Range:

$250,000.00 - $400,000.00 Annual

About Integral Ad Science:

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Equal Opportunity Employer:

IAS is an equal opportunity employer, committed to our diversity and inclusiveness. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

California Applicant Pre-Collection Notice:

We collect personal information (PI) from you in connection with your application for employment or engagement with IAS, including the following categories of PI: identifiers, personal records, commercial information, professional or employment or engagement information, non-public education records, and inferences drawn from your PI. We collect your PI for our purposes, including performing services and operations related to your potential employment or engagement. For additional details or if you have questions, contact us at [email protected].

Attention agency/3rd party recruiters: IAS does not accept any unsolicited resumes or candidate profiles. If you are interested in becoming an IAS recruiting partner, please send an email introducing your company to [email protected]. We will get back to you if there's interest in a partnership.

#LI-Hybrid

Skills Required

  • 15+ years of product management experience
  • Significant experience with programmatic, video, and/or Connected TV advertising products
  • Deep technical and market knowledge of the CTV ecosystem, including SSAI, header bidding, ad serving, DSPs, and SSPs
  • Experience building and delivering complex products from strategy through launch
  • At least 5 years managing, coaching, and developing product teams
  • Ability to lead through ambiguity, manage trade-offs, and influence cross-functional partners without direct authority
  • Proven ability to connect product strategy to revenue growth and business outcomes
  • Strong innovation and change-management capabilities, including leveraging AI
  • Outstanding communication skills, including engaging external clients, presenting to executive boards, and working with engineering teams
  • Ability to thrive in a fast-paced, high-growth environment
  • Strong business acumen
  • Experience evaluating M&A opportunities and negotiating complex partnerships

Integral Ad Science Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Integral Ad Science and has not been reviewed or approved by Integral Ad Science.

  • Leave & Time Off Breadth Flexible PTO is highlighted and vacation time receives strong ratings, indicating broad and usable time-off policies. This points to dependable time away benefits that employees can actually take.
  • Healthcare Strength Comprehensive health insurance and mental-health/EAP support are emphasized, and insurance is rated positively. This suggests medical coverage that meets needs across core care and wellness.
  • Parental & Family Support Around 16 weeks of paid parental leave for both birthing and non-birthing parents is repeatedly cited and employer-verified. This underscores meaningful, inclusive family leave.

Integral Ad Science Insights

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The Company
HQ: New York, NY
900 Employees
Year Founded: 2009

What We Do

Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com.

Why Work With Us

The IAS media measurement and optimization platform delivers the most actionable data to drive superior results.

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