The Role
The VP of Product Development will lead product strategy and execution for the Email Success Platform, focusing on customer engagement and growth. This role involves managing teams, partnering with cross-functional departments, and driving product capabilities to enhance business impact.
Summary Generated by Built In
About the Role
We have an ambitious growth agenda as a transformational leader in customer engagement. Success in this role will require a deep understanding of customer engagement data ecosystems, a 3 - 5 year perspective on market opportunities, and a relentless focus on execution to bring scalable, innovative solutions to market.
Position Duties and Responsibilities
Validity is seeking a strategic and operational leader to be our Vice President of Product Development. The VP - Product Development will lead the evolution of our $100M+ Email Success Platform, which includes Litmus, Everest, and BriteVerify.
This role will partner closely with the executive leadership team on all aspects of product strategy, execution, and go-to-market. Reporting to the SVP of Product Management, the VP will be responsible for building an AI-powered platform that unifies Validity’s products and unlocks new capabilities to help our customers reach, engage, and grow their audiences.We have an ambitious growth agenda as a transformational leader in customer engagement. Success in this role will require a deep understanding of customer engagement data ecosystems, a 3 - 5 year perspective on market opportunities, and a relentless focus on execution to bring scalable, innovative solutions to market.
Position Duties and Responsibilities
- Own and drive the end-to-end product strategy and execution for the Email Success Platform.
- Champion the voice of the customer and embed a customer-first mindset across all product development stages.
- Lead cross-functional teams to deliver high-impact user experiences, balancing digital innovation with human-assisted touchpoints.
- Build, mentor, and retain a diverse, inclusive, high-performing team of product managers focused on outcomes and excellence.
- Leverage quantitative and qualitative insights to deeply understand customer behavior and identify opportunities for innovation, growth, and retention.
- Partner with Engineering, Marketing, Sales, and Customer Success to deliver products that are intuitive, scalable, and aligned to our brand and business strategy.
- Develop product capabilities that deliver measurable business impact—growth, retention, revenue, and engagement.
- Operate with accountability to KPIs such as conversion, LTV, CAC, engagement, and customer satisfaction.
- Clearly articulate strategy, trade-offs, and impact to senior stakeholders, including the C-suite and Board.
- Drive continuous improvement in processes, systems, and collaboration models to scale efficiently.
- Identify and evaluate acquisition opportunities, lead diligence, and drive seamless product integration.
- 15+ years of product leadership experience, including at $50M–$100M+ revenue companies.
- Experience at multiple company scales: small (<$50M), medium ($150M–$500M), and large (>$500M).
- Proven experience and success managing and mentoring large, geographically distributed product teams and leading them through a significant growth phase at a mid-sized company.
- Recognized thought leadership in the MarTech industry (conference speaking, published content, or strong social presence) with significant exposure to email marketing and customer engagement technologies.
- Hands-on leadership style: able to frame a P&L, conduct a competitive analysis, and clearly articulate business growth levers.
- Proven track record of cross-functional influence, driving organizational change and improving processes.
- Experience across the full lifecycle of corporate development: identifying and assessing acquisition targets, driving diligence, and leading integration.
- Experience implementing PLG (product-led growth) and unifying separate platforms into a cohesive customer experience.
- Deep user empathy, strong product intuition, and a track record of building high-quality, design-forward products that delight.
- Ability to synthesize data, research, and market signals into clear prioritization and product innovation.
Top Skills
AI
Customer Engagement Technologies
Email Marketing
Martech
Product-Led Growth
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The Company
What We Do
Businesses run better and grow faster with trustworthy data. For over 20 years, tens of thousands of organizations across the world have relied on Validity solutions – including Everest, DemandTools, BriteVerify, GridBuddy Connect, and MailCharts – to target, contact, engage, and retain customers effectively. Marketing, sales, and customer success teams worldwide trust Validity solutions to help them create smarter campaigns, generate leads, drive response, and increase revenue.
