Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
VP, Product Commercialization - Europe Region, Digital Assets Team
Overview
The Digital Assets team is seeking a Vice President to lead product commercialization efforts in Europe. This role will drive the go-to-market strategy, regional partnerships, and execution for digital assets and blockchain solutions, including crypto cards and digital currency enablement. The ideal candidate is passionate about digital innovation, has a proven track record in launching technology-driven products, and excels at building and scaling regional partnerships.
Key Responsibilities • Lead Regional Product Commercialization: Define, manage, and execute commercialization strategies for digital assets and blockchain products in the AP region, including crypto cards, digital currency solutions, and new-to-market offerings. • Go-to-Market & Market Entry: Develop and implement go-to-market plans tailored to AP market dynamics. Partner with local teams to ensure successful product launches and market penetration. • Regional Partnerships: Identify, establish, and nurture strategic partnerships with key stakeholders, customers, and partners across AP to accelerate product adoption and scale. • Competitive Analysis & Opportunity Sizing: Analyze competitive landscape, segment markets, and prioritize opportunities based on regional needs and business potential. • Performance Metrics: Establish and track KPIs to measure product success and inform ongoing strategy in the AP region. • Innovation & Regional Solutions: Identify innovative solution concepts with strategic fit for AP customers and partners, ensuring alignment with Mastercard's vision. • Team Leadership: Lead and inspire a team of regional experts, fostering collaboration and high performance across markets.
Qualifications • Experience launching digital or technology-driven products in European markets, with a strong background in blockchain or emerging digital assets. • Proven ability to design and execute regional go-to-market strategies and scale products through partnerships. • Strong leadership skills, with experience managing and motivating cross-functional teams in a fast-paced environment. • Excellent communication and stakeholder management skills, able to articulate vision and strategy to diverse audiences. • Analytical and creative problem-solving abilities, with a track record of translating insights into actionable plans. • Entrepreneurial mindset, resilience, and adaptability to thrive in dynamic markets.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
Top Skills
What We Do
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re building a resilient economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Why Work With Us
We live the Mastercard Way: creating value in the communities we touch, growing together through the opportunities we see, and moving fast to innovate and scale. Our collaborative culture and our passionate people are the key to what we do, driving meaningful change as one team and connecting everyone to priceless possibilities.
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