VP of Performance Marketing

iHeartMedia Markets

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The audio revolution is here – and iHeart is leading it! iHeartMedia, the number one audio company in America, reaches 90% of Americans every month -- a monthly audience that’s twice the size of any other audio company – almost three times the size of the largest TV network – and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report! 

In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined;

• We’re the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix;

• iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America;

• We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour;

• iHeartRadio is the #1 streaming radio digital service in America;

• Our social media footprint is 7 times larger than the next largest audio service; and

• We have the only complete audio ad technology stack in the industry for all forms of audio, from on demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale. As a result, we’re able to combine our strong leadership position in audience reach, usage and ad tech with powerful tools and insights for our sales organizations to help them build success for their clients at a more efficient cost than any other option. 

Because we reach almost every community in America, we’re committed to providing a range of programming that reflects the diversity of the many communities we serve – and our company reflects that same kind of diversity. Our company values stress collaboration, curiosity, welcoming dissent, accepting mistakes in the pursuit of new ideas, and respect for everyone.

Only one company in America has the #1 position in everything audio: iHeartMedia!

If you’re excited about this role but don’t feel your experience aligns perfectly with the job description, we encourage you to apply anyway. At iHeartMedia we are dedicated to building a diverse, inclusive, and authentic workplace and are looking for teammates passionate about what we do!

What We Need:

The Vice President of Performance Marketing is a sales role for the Multimarket Partnerships team, building and maintaining effective long-term strategic partnerships with key decision makers and influencers at partner brands, emphasizing iHeartMedia's performance marketing capabilities.
Join us at iHeartMedia and be a key player in driving our performance marketing initiatives to new heights. If you are passionate about making an impact and have a proven track record in business development and performance marketing, we want to hear from you!

What You'll Do:

• Create demand for products and services by highlighting the company’s compelling performance marketing solutions, including digital, broadcast streaming, and podcasting.

• Achieve revenue targets by increasing revenue spend per account and managing prospects, focusing on performance marketing outcomes.

• Have a deep understanding of all types of media vehicles and how they work together, company products/services, the market, and the needs/challenges of all assigned accounts, with an emphasis on performance marketing.

• Develop new partnership relationships through networking, research, and capabilities presentations to new partner brands, showcasing our performance marketing strengths.

• Implement and oversee campaign measurement and optimization strategies to ensure maximum effectiveness and ROI, with a focus on performance marketing metrics.

• Analyze performance data and provide insights to improve future campaigns, emphasizing performance marketing results.

• Manage all aspects of client partnerships, both internally and externally, for each assigned enterprise partner, emphasizing iHeart Media's role as a steadfast performance marketing partner. 

• Collaborate with internal teams to create world-class presentations for new and existing pursuits, showcasing our performance marketing capabilities. 

• Oversee and manage the sales and fulfillment process for every campaign, including digital, broadcast streaming, and podcasting, ensuring top-tier performance marketing results. 

• Work collaboratively with both internal and external partners to deliver all elements of every client campaign, focusing on performance marketing outcomes. 

• Maintain a deep understanding of all owned and partner assets, with a strong emphasis on digital and audio performance marketing channels. 

• Identify and solicit new enterprise partners, particularly top media spenders, and maintain a robust pipeline of potential partners, highlighting our performance marketing strengths. 

• Continuously explore new trends in marketing, especially audio performance marketing, to enhance campaign proposals and effectiveness. 

• Develop and implement measurement and optimization strategies to ensure campaign effectiveness and ROI, with a focus on performance marketing metrics. 

• Analyze campaign performance data to identify trends, insights, and areas for improvement, emphasizing performance marketing results. 

• Utilize advanced analytics tools to track and report on key performance indicators (KPIs) for all campaigns, ensuring performance marketing excellence. 

• Provide actionable recommendations to optimize campaign performance and achieve business objectives, with a focus on performance marketing. 

• Some travel is required, including overnight stays when needed. 

• Must drive own vehicle with a valid driver’s license and state-mandated auto insurance. 

What You'll Need:

• Proficient in Microsoft Office suite and social networking platforms. 

• Strong understanding of marketing terminology and market delivery analysis, with a focus on digital and audio performance marketing. 

• Ability to plan, organize, set priorities, and multitask in a fast-paced environment. 

• Strategic-minded hunter, consensus builder, and high-command individual who excels in complex project-based business. 

• Persuasive communication skills: verbal, written, and presentation. 

• Independent, self-motivated, competitive, and assertive. 

• Strong problem-solving and analytical skills. 

• Stress tolerance, especially with tight deadlines and financial pressures. 

• Flexibility and creativity. 

• Professional appearance. 

• 5+ years working for or with top media spenders and advertising agencies, with experience in digital and audio performance marketing. 

What You'll Bring:

• Respect for others and a strong belief that others should do this in return

• In-Depth knowledge of the media industry and related sales processes

• Ability to apply expertise in a complex sales environment to service large accounts and/or complicated business segments

• Confidence to prospect and quickly build rapport with customers, adapting messaging and style based on customer needs

• Ease working with senior level executives and using influencing skills to negotiations and drive sales

• Desire to stay abreast of emerging market trends and customer needs to expand relationships and trust

• Confidence to solve complex problems using analysis, judgement and multiple sources of information

• Accountability for your own work and a desire to provide guidance to new team members

• Business development experience with new and existing customers

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data. In addition to salary, this position is also eligible for commissions.

$160,000 - $200,000

Location:

VIRTUAL, NY

Position Type:

Regular

Time Type:

Full time

Pay Type:

Salaried

Benefits:

iHeartMedia’s benefits offering is flexible and offers a variety of choices to meet the diverse needs of our changing workforce, including the following:

• Employer sponsored medical, dental and vision with a variety of coverage options

• Company provided and supplemental life insurance

• Paid vacation and sick time

• Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing

• A Spirit day to encourage and allow our employees to more easily volunteer in their community

• A 401K plan

• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving

• ​A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

We are accepting applications for this role on an ongoing basis.

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law.

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