The Role
The Role
We’re looking for a bold, inspiring VP of Paid Search to lead our largest and most influential discipline and help shape the future of our agency. This is a high-impact leadership role for someone who commands the room at the executive level and shows up every day as a coach, mentor, and champion for their team.
You’ll sit at the center of strategy, innovation, and growth — owning the vision for Paid Search while empowering an already exceptional team to push boundaries, sharpen their expertise, and raise the bar across performance, leadership, and business impact. If you thrive at scale, love developing talent, and are energized by driving what’s next in search and digital marketing, this role was built for you.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $220,000 - $250,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above) and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Leading and motivating a team of 90+ individuals to collectively accomplish personal, department, and agency goals
- Working with Group Directors to determine the correct roles, responsibilities, and expertise needed to scale and grow the paid search practice. Managing the recruitment, retention, and professional development of the department
- Responsible for talent utilization, billability, and resource allocation across all levels of seniority on the team
- Responsible for managing the P&L of the paid search department to stay within margin expectations of Wpromote’s operating plan
- Leading paid search strategy with emphasis on holistic, full-funnel approach. Serve as agency lead for all search POV’s. Successfully innovates and effectively influences those above, below, and beside themselves, including clients where applicable
- Evolve and implement futuristic ad tech and generative and/or agentic AI solutions for workflow optimization, performance optimization, data analysis, and media strategy
- Deliver strategic plans and translate them into short-term actions and measurable results
- Serve as a member of our Senior Leadership team that shapes the vision of the agency
- Working with partners to negotiate bespoke agreements that unlock value for Wpromote’s clients to provide unique value as their agency of record
- Be the public face of our agency on the Paid Search frontier, being featured to speak on panels, master class events, and our marketing webinars
- Partner with our internal product team to help develop products that can enable us to be more impactful for our clients and teams via various tech integrations
- Providing growth mapping & goal setting, and performing annual formal performance reviews. A major focus will be on team building, cultivating individuality, physical and emotional well-being, and personal development
- Working directly with CEO, CSO, SVP’s, and Client Strategy to spearhead the agency's new business and PR initiatives, including Forrester interviews, conference attendance, content development for industry publications, audit/sales pitches, case studies, etc.
- Driving paid search work for clients, including strategy development, tactical expertise, and measurement of search programs
- Identifying and determining paid search opportunities for all clients as they align with their digital marketing goals and strategies and successfully securing organic growth
- Accountable for the quality of all paid search plans/strategies/services delivered to clients as well as client satisfaction
- Acting as a central resource for information related to paid search and facilitating collaboration, knowledge sharing, and encouraging the groundswell for paid search across teams and offices
- Acting as key liaison with department heads, executive leadership, and account teams, to ensure investment and strategy alignment
- Partnering with the creative teams for acquisition and the product teams focused on acquisition experiences on websites, to ensure managers are providing innovative solutions and strategies to end clients and sharing learnings with the team and agency
- Partnering closely with internal stakeholders to capture and share learnings, providing thought leadership pertaining to emerging trends in search and collaborating on supporting and reaching holistic agency goals
You Must Have
- Minimum of 12 years of experience in the development and implementation of media planning and buying strategies within the advertising industry. Specifically within Digital media with a focus on Paid Search in Google & Bing
- Minimum of 6+ years of prior staff management, development, and mentoring experience
- Demonstrated ability to build and lead teams in a highly collaborative environment to develop and execute paid search strategies, plans, and programs for clients in a variety of industries.
- Created high-level paid search strategies and integrated them into the overall marketing plan across various search platforms
- Deep knowledge of all aspects of the search space: platforms, vendors, measurement, content creation, media, technology, and UX.
- Strong Understanding of creatives to drive direct response results from consumers that will achieve target CPAs
- Proficient knowledge with Google & Microsoft ad planning/buying (self-serve)
- The proven ability to be innovative and strategic in creating and managing a paid search discipline within an agency/business, including budget management and resource planning
- Experience scaling paid search customer acquisition campaigns for a diverse range of clients and verticals (Must have: ecomm and lead gen experience; Nice to have: hospitality, entertainment, financial services, restricted verticals)
- Working experience managing 9-figure annual media budgets
- Ability to perform media performance analysis using statistics and experience in identifying trends on large data sets (you can use pivots and VBA) and A/B and/or multivariate testing of ads and landing pages
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
- Willingness to monitor campaigns as needed outside of operational hours
- Knack to delegate efficiently and manage internal media teams in the development and execution of effective plans for clients.
- A track record of participating in successful new business pitches.
- The ability to use consumer insights data, platform performance, and key paid search trends to inform the development of strategies and plans.
- Strong time and project management skills, with the ability to identify and respond to situations rapidly
- Excellent oral, written, and interpersonal communication skills, including strong presentation skills
- Bachelor's degree (BA/BS) or equivalent experience
Nice to Have
- Active Paid Media certifications
- A Master’s degree in a related field
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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The Company
What We Do
Wpromote is an award-winning digital marketing agency with offices across the United States. Named the Leader in the Forrester Performance Marketing Wave, we help brands Think Like A Challenger to drive transformational growth. Challenger clients include leading brands such as Whirlpool, Zenni, Adobe, TransUnion, Frontier Airlines, and more. Our mission is to build and deploy holistic, agile marketing strategies that drive significant results for our clients. We partner with clients to capture market share by authentically connecting with the right customers across channels at every stage of the customer journey, increasing customer lifetime value, and outsmarting the competition instead of outspending them. Our teams think outside of the box and challenge the status quo because Wpromote actively builds a culture that prioritizes creativity, innovation, and passion in service of our clients’ goals.
