VP, OnePay Partner & Product Marketing

Role Summary/Purpose:

Reporting to the Commercialization Leader, OnePay, VP Marketing (L14), the Partner & Product Marketing leader will drive product marketing strategy, value proposition development, and partner marketing initiatives to accelerate adoption and program growth for the OnePay and Walmart credit program. This role will translate marketing and roadmap priorities into clear positioning, compelling messaging, and actionable go-to-market plans, ensuring campaign readiness across channels and touchpoints.  The successful candidate will consistently demonstrate strong project management skills, organization, financial planning, and influence in bringing key initiatives to market.

This leader will partner closely across Synchrony and OnePay functions—including product, sales, analytics, finance, and tech teams—to ensure deliverables are aligned to portfolio outcomes in a fast-paced, highly matrixed environment.

Essential Responsibilities:

Commercialization strategy & execution

• Manage strategic planning processes to support critical prioritization and execution of marketing initiatives

• Drive key strategies across the finish line, partnering with client and cross-functional teams

• Develop strong business cases that influence key stakeholders and drive portfolio financial performance

• Leverage Mastercard relationship, capabilities, and data to identify and execute on network opportunities

Value proposition and offer strategy

• Lead development and evolution of the program value proposition, including customer benefit strategy and feature-level proof points

• Partner across marketing and product to bring new benefits/features/offers to market with clear positioning and financial understanding to drive growth

Partner marketing with Walmart & OnePay

• Support joint marketing initiatives with Walmart and OnePay, ensuring alignment to partner goals, standards, and timing

• Represent OnePay’s priorities within SYF to effectively manage resources

Campaign readiness and go-to-market launches

• Drive go-to-market readiness for launches by building cross-functional plans, milestones, and approval pathways (including legal/compliance)

• Coordinate launch execution with internal stakeholders to ensure on-time, accurate, and compliant deployment

Marketing insights & competitive positioning

• Partner with analytics/insights teams to bring customer insights and performance learnings into positioning, messaging, and launch plans

• Maintain awareness of competitive landscape and category trends to strengthen differentiation and improve customer relevance

• Support measurement plans and post-launch readouts to capture learnings and recommend optimizations

Internal and partner strategic operating planning

• Contribute to internal and partner operating rhythms (weekly meetings, MBR inputs, planning cycles) with marketing updates and decision support

• Support annual/quarterly marketing planning by consolidating launch roadmaps, messaging priorities, and maintaining marketing fund projections

• Help build repeatable playbooks and processes to improve speed, clarity, and cross-functional execution

• Perform other duties and/or special projects as assigned.

Qualifications/Requirements:

• Bachelor's Degree or, in lieu of a degree, a high school equivalent and 8+ years of digital marketing within the credit card industry.

• 5+ years of experience in product marketing, partner marketing, or commercialization (financial services, fintech, or retail preferred)

• Demonstrated experience developing value propositions, messaging, and go-to-market plans for digital and/or financial products

• Strong cross-functional execution capability, including experience partnering with product, digital, analytics, creative, and risk/legal/compliance teams

• Ability and flexibility to travel for business as required

• Strong strategic thinking with ability to translate product capabilities into clear customer benefits

• Excellent written and verbal communication skills; comfortable creating executive-ready materials

• Highly organized with strong project management and stakeholder management skills

• Analytical, insights-driven approach; comfortable with test-and-learn and performance readouts

• Comfortable operating in ambiguity; bias for action in fast-moving environments

• Collaborative, partner-first mindset

Grade/Level: 12

The salary range for this position is 110,000.00 - 185,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We’re proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices. You will be required to commute to your nearest Hub (either virtual or physical) for in-person engagement activities such as regular business or team meetings, training and culture events. 

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles.  Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles.  Employees, level 8 or greater, must have at least 18 months’ time in position before they can post.  All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required.  We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. 

Our Commitment:

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status. We’re proud to have an award-winning culture for all. 

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627.   Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group: