The Role
Owns Morning Brew’s multimedia content engine, including creator and talent strategy, content quality, distribution, operations, and monetization. Leads creators, producers, editors, and operational teams across editorial and branded franchises. Develops the multimedia blueprint, optimizes workflows, scales teams, manages talent, coordinates distribution, and balances audience value with advertising revenue. Requires extensive content leadership, social and live-format fluency, YouTube channel growth experience, audience-driven decision-making, and deep familiarity with the Morning Brew brand.
Summary Generated by Built In
At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.
Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.
The Morning Brew team is clever, creative, and growing fast. Want in? Read on.
OVERVIEW
This role owns our multimedia content engine:, creators and talent, producers, editors, and operations across all of the consumer multimedia franchises we run. This is a new role to the company that’s essential for where we are going and you will own management, optimization and development of the incredibly talented teams that produce our award winning, audience loved, and industry defining multimedia content.
WHAT YOU'LL OWN
- The MBI multimedia blueprint. Creator and talent strategy, social strategy, and all aspects of our content approach across each of the multimedia franchises we operate. Protecting the current castle and working to build upon it + future proof it as platforms, channels and audiences evolve.
- Operational optimizations. Spotting where the content or team gets stuck in our processes, diagnosing why and having the experience to know how it can get unstuck. This requires being close enough to the work that you can both see points of friction and have enough context to know how to solve them.
- The quality and special brew of our content. Standards, accountability, and quality control across every brand under your management and across both editorial and branded content. While ensuring it all fits within the unique tone and perspective of business media that makes MBI special. Your job is to constantly define multimedia content expectations (internally and externally), clearly communicate those standards to all parties and then ensure that there is genuinely understanding and adoption.
- Creator and talent management. You’ll be the day-to-day manager of our MBI talent roster - the people who are the faces of our multimedia franchises to millions of weekly viewers and listeners. This part of the job requires strong existing experience working with and managing talent to maximize their potential, support their creative aspirations and guide them on behalf of the business.
- Multimedia Distribution. Tight coordination with Account Operations, Audience, and Ad Ops so content reaches the right audiences on the right channels, on both branded and editorial sides. While staying on top of the latest platform level dynamics that could influence our distribution strategies.
- The content-and-revenue interface. Each multimedia franchise and channel within them is a business: inventory, strategy, optimization, monetization. You must understand the ad products that support your franchises and act as the person who can reliably find a pragmatic balance between creative ideation and monetization. You will be the arbiter on day-to-day debates between what a client wants and what a franchise can credibly deliver. You'll also advocate for your teams who are focused on creating magic on a daily basis, loudly and in the right rooms when necessary.
MANAGEMENT REQUIREMENTS
- 10+ years of relevant content execution and leadership experience
- Proven team-builder and operator - a track record of growing teams from scratch, optimizing them to be more effective, scaling them to meet moments of high demand.
- Direct experience recruiting, onboarding and managing creators / talent
- Experimental by design - expects trial and error, comfortable taking calculated risks (based on data and gut), while knowing that not every bet will land but each one will make us better long term.
- Leadership that takes ownership - decisive, informed and pragmatic in your decisions
- Advocates for the team - represents direct reports on a daily basis in rooms they are in as well as ones they are not.
- Trusted cross collaborator - act as a respected, pragmatic peer who can work through complex problems and spirited debates to find the best possible answer to any situation that arises with other leaders within the MBI family.
- Lives up to our mantra at MBI that we “do what we say we are going to do” on a daily basis with your team, your peers, our audience and our partners.
WHAT YOU'LL BRING
- The ability to develop and own a clear vision for how MBI brands can continue to evolve - strategic direction-setting that is inspiring to our teams and exciting to our audience
- Outside perspective and playbooks, matched with an ability to implement them in a way that preserves the unique tone and charm of our content - while growing our content business even further
- Branded vs. Editorial content fluency - intimate understanding of the nuance between the two, how they speak to each other, how each monetizes, and how to protect the audience from either side
- Comfortable operating within brand guidelines and acting risk-aware, not risk-averse
- Deep audience understanding and respect for data in decision making (i.e., audience-led content strategies, not assumption-led).
- Lives and breathes social - genuinely fluent in social and live formats
- Proven experience building and scaling YouTube channels
- Demonstrated understanding of the Morning Brew brand — strong familiarity with MBI and our content ecosystem, not learning it from scratch on the job
COMPENSATION $200,000 - $240,000 DOE *Final offers for this job will be made within the parameters of the salary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.
HOW WE TREAT EACH OTHER
Respectful Candor -- We believe that engaging in timely, constructive, and open discourse is an act of respect that makes for a more transparent and productive work environment.
Empathy -- We establish a strong partnership of trust with our co-workers and partners. We build human connections in order to understand each other.
Inclusivity -- Morning Brew Inc is deeply committed to fostering a transparently inclusive workplace environment, and people of color, women, people with disabilities, veterans, and LGBTQIA+ candidates are strongly encouraged to apply.
HOW WE TREAT OUR WORK
Curiosity -- We learn every day through deliberate inquiry and exploration. We re-examine assumptions to be a better company, offer better products, and become better colleagues.
Accountability -- We celebrate our successes and own our failures. Taking responsibility for our actions allows us to learn from our experiences.
Bias Toward Action -- We know speed matters in business so we embrace quick and calculated risk-taking. We understand that many actions are reversible and therefore we are solutions-oriented, even when facing obstacles and challenges.
Challenger Mentality -- We don’t allow ourselves to be comfortable with our success. We are hungry to become the best and create more value for our audience.
Clarity of Purpose -- We understand the “why” in our work, which helps us to operate at our highest level of performance and efficiency.
PERKS
While being surrounded by a bunch of cool people who look great in crewnecks is its own reward, we have plenty more to offer.
Brew’s HQ: Pick an adjustable standing desk or cozy corner and load up on free coffee (duh) and snacks at our new two-story office space in NYC’s Flatiron District.
401(k) employer match: We want to help you prepare for the future, now.
Premium health, vision, and dental plans: Your health matters!
Mental health benefits: Personalized plans and programs to promote your mental well-being.
Extra help when you need it: Including a care concierge, plus free access to One Medical and the Calm app.
Family planning: Want to join #brewparents? Generous paid parental leave and fertility coverage for eligible employees.
Employee Resource Groups: Black Coffee, LGBTQ Brew, AAPI Brew, Cafe Con Leche, and Grounded
Gym and workout class reimbursements: It pays to be healthy.
Annual learning credit: Want to learn something new? We'll reimburse you.
BRIEF BREW HISTORY
Morning Brew Inc. was founded in 2015 by two entrepreneurial college students who noticed their peers were not consuming legacy media resources about business and finance news, but had a high desire to learn about those topics. What started as a small on-campus email has since evolved into a multi-channel media company that operates 20+ unique content franchises. All while maintaining our witty, honest and engaging tone that millions of loyal MBI audience members rely upon daily to better navigate the world.
In 2020 a majority stake in MBI was acquired by Axel Springer SE and in February 2025 that position was increased to full ownership of the business. Axel Springer SE is a family-owned, transatlantic media company headquartered in Berlin and New York that is committed to the values of a free and informed society. To learn more about Axel Springer SE and what defines us, visit http://axelspringer.com/en/what-defines-us.
Skills Required
- 10+ years of relevant content execution and leadership experience
- Track record of building, optimizing, and scaling teams
- Direct experience recruiting, onboarding, and managing creators or talent
- Experience making data-informed decisions and taking calculated creative risks
- Strong ownership, decision-making, advocacy, and cross-functional collaboration skills
- Ability to develop and own strategic brand and content vision
- Experience balancing branded and editorial content, including monetization considerations
- Ability to operate within brand guidelines with a risk-aware approach
- Deep audience understanding and data-driven content strategy experience
- Fluency in social media and live content formats
- Proven experience building and scaling YouTube channels
- Strong familiarity with Morning Brew Inc. and its content ecosystem
Am I A Good Fit?
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The Company
What We Do
Got five minutes? We can make you smarter. Morning Brew is the media company redefining the business news landscape through approachable, digestible—and not to brag—downright funny content. Across newsletters, podcasts, social media, and events, we reach an audience of over 3 million future and current business leaders. Founded in 2015 by Alex Lieberman and Austin Rief at the University of Michigan, the company has grown to include products that are invaluable to its readers. With our flagship daily newsletter, our lifestyle and recommendations publication, Sidekick, and our podcasts Business Casual and Founders Journal, Morning Brew creates accessible content for anyone interested in business. And for the people who love to dive deep on an industry, we have Emerging Tech Brew, Retail Brew, Marketing Brew, and our new vertical HR Brew. Along with our core values of curiosity, empathy, purpose, and having a challenger mentality, we are empowering business leaders—present and future—to make an impact on the world. Oh, and yes, we have great swag.
