As the Vice President of Media, you are an experienced, strategic, and forward-thinking leader responsible for overseeing the media department at our agency. In this executive-level role, you will guide the development and execution of integrated media strategies across all channels; including digital, traditional, programmatic, and social to deliver innovative, data-driven solutions that drive client growth.
The ideal candidate combines strategic vision, operational excellence, and deep media expertise. You will collaborate closely with clients and internal teams to deliver measurable results, mentor a growing media team, and play a key role in shaping the future of the agency’s media capabilities
You Will:
- Lead the development of omnichannel media strategies that align with client objectives, leveraging data, research, and audience insights.
- Manage, mentor, and inspire the media team, fostering strong performance, career development, and cross-functional collaboration.
- Serve as a senior strategic partner for key clients, contributing to high-level planning, presentations, and business reviews.
- Stay ahead of media and advertising trends, identifying opportunities to incorporate emerging technologies, platforms, and tools.
- Collaborate closely with creative, strategy, analytics, and account teams to ensure seamless integration of media into holistic campaigns.
- Oversee campaign measurement, attribution, and optimization to ensure KPIs are met and media investments deliver strong ROI.
- Support agency growth through participation in new business efforts, including pitch strategy, media plan development, and client presentations.
- Build and maintain strong relationships with media vendors, platforms, and technology partners to drive innovation and value for clients.
You Have:
- 10+ years of media experience in an agency or similar environment, with at least 3–5 years in a senior leadership role
- Proven expertise across paid media channels: digital, programmatic, social, search, and traditional (TV, radio, OOH)
- Strong understanding of media analytics, attribution models, and martech tools (Google Analytics, DSPs, DMPs, etc.)
- Exceptional leadership, communication, and interpersonal skills
- Strong business acumen and a track record of strategic thinking and innovation
- Experience leading and scaling teams, including hiring and organizational design
- Comfortable presenting to C-suite clients and leading large engagements
- Bachelor’s degree in marketing, advertising, communications, or related field (Master’s a plus)
Nice to Have:
- Experience working in the recruitment industry
- Involvement in media-related thought leadership, panels, or industry organizations
- Hands-on familiarity with performance media and ecommerce platforms
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 12 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
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What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
