As VP of Media, you will be responsible for leading and executing our media strategy across key client accounts. With years of diverse media experience and a strong focus on digital, the ideal candidate will have a proven track record of managing and developing high-performing teams This role demands a confident and decisive leader who can communicate effectively in client-facing settings while driving strategy, planning, and recommendations informed by data-driven insights. Your leadership will be integral to shaping and optimizing media strategies that deliver measurable results for our diverse clients and growing our media presence in the New York office.
You Will:
- Lead the distributed Media team throughout the US.
- Partner with Strategy, Creative, Marketing Science and Client Services leads throughout the organization.
- Oversee the team responsible for all media strategy, detailed planning, campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
- Coach and mentor a team across all media channels (video, social, display, audio, etc.) and be on the front line of evolving media opportunities.
- Drive the team in providing insight into campaign analysis and optimization based on accurate data analyses.
- Become an expert in your client’s vertical, help guide a client’s business holistically while focusing on media opportunities.
- Evaluate, build and maintain relationships in the media partners and the evolving media community.
- Stay up-to-date on and advise the Marketing and Media groups on the latest trends in interactive marketing / media and developments.
- Aid in the development of “Point of View” (POV) documents on new trends or special opportunities.
- Participate in new business efforts, which includes presenting to clients.
You Have:
- 10+ years well round media experience with a strong passion and focus on digital
- Proven ability to lead and grow a team of Media professionals
- Previous experience with media tools such as: MRI, Nielsen and comScore.
- Ability to support a hands-on-keys team in platforms such as Google, Meta, Trade Desk, etc.
- Deep knowledge of digital media and the digital landscape.
- Passion, curiosity, and interest in evolving a media practice to deliver on future client needs.
- Flexible and able to quickly adapt to new situations.
Nice-to-Haves:
- Diversity in client industry
- New business and pitch experience
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, wellness days, and flex days
- Six free therapy sessions through Therify
- Access to online services for families and new parents
- Hybrid work options
- Extensive winter holiday office closures
- Summer Fridays (off at 3:00 PM local time every Friday)
- 12 Affinity Groups
- Funding towards internal learning and development
- Enterprise-wide employee discounts
The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible! Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week. The ask stems from our want to:
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.
Salary Range
$210,000—$250,000 USD
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
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What We Do
We’re Critical Mass. We are 2,000 inspired humans across 14 offices, setting the right path—not just the next one—for our clients, their customers, and our own colleagues. We work with the best, Apple, Adobe, BMW, Nike, Diageo, Airbnb, BNY and many more, to power connected ecosystems that make brands stand out by driving performance with data, technology, AI, creative and media. We’re a global marketing agency founded in Canada, but digital is our home. If you know us, then you know we’re a special place that attracts big talent and tiny egos. We’re driven, uncompromising and we live our values. We’re Critical Mass, but our friends call us CM. Learn more at criticalmass.com.
