As VP, Media Investment, you are responsible for the leadership, management, and evolution of omnichannel media strategy. This includes, but is not limited to B2B initiatives; integrated media planning; online and offline media investment; mobile marketing; search marketing; online advertising production; and both brand and performance marketing—all designed to maximize client business and marketing objectives. Your role is primarily focused on strategic oversight, omnichannel integration, and senior-level relationship building, with targeted tactical input as needed to the client aligned.
You will:
• Lead and mentor a distributed Media team across Canada and the US.
• Drive the integration of omnichannel media strategies across digital, social, search, programmatic, offline, and emerging channels.
• Partner closely with Finance to onboard and optimize a new media billing platform.
• Collaborate with Strategy, Creative, Marketing Science, and Client Services leadership to ensure cohesive, integrated media solutions.
• Oversee end-to-end media campaign setup and execution, partnering with internal teams and clients to ensure all deliverables are aligned.
• Support Marketing and Media Managers in the creation of reporting frameworks, management of insights, and development of client presentations.
• Ensure accurate data delivery and oversee initial analyses for all media campaigns.
• Provide senior-level insight into campaign performance, optimization opportunities, and investment recommendations.
• Research and develop materials for integrated media plans, RFP responses, and new business presentations.
• Evaluate, build, and maintain relationships across the publishing, ad tech, and emerging media ecosystem.
• Stay informed on the latest trends in omnichannel media, digital innovation, and marketing technology, sharing guidance with internal teams.
• Develop thought leadership and “Point of View” (POV) documents on new trends, platforms, or strategic opportunities.
• Participate in new business pitches and present media strategies to prospective clients.
You have:
• 10+ years of well-rounded media experience with deep expertise in digital and strong understanding of omnichannel media investment, including OOH, video, and YouTube.
• Proven ability to lead, inspire, and grow high-performing Media teams.
• Experience with eMarketer, Nielsen, comScore, and other industry research tools.
• Familiarity with Google advertising products, including YouTube (bonus points for Google Ads experience).
• Strong understanding of the digital ecosystem and broader media landscape, including how channels integrate to drive business outcomes.
• Thorough knowledge of trafficking and ad-serving technologies across display, video, mobile, OOH, and emerging channels.
• A passion for integrated media, innovation, and staying ahead of industry trends.
• Flexibility and adaptability in a fast-paced, evolving environment.
What We Offer
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, personal/sick days, and flex days
- Access to online services for families and new parents
- Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
- 13 affinity groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
