The purpose of the Vice President, Mass Channel role is to drive Red Bull North America (RBNA) objectives – both quantitative (revenue, volume, profit, and share) and qualitative (in-store presence, executive level wiring, training and development, etc.) with Mass Channel. This role leads all facets of RBNA's business within one of the largest mass customers in the US and globally. The VP, Mass Channel, with its cross-functional partners, is responsible for delivering the right initiatives, resources, direction, and leadership to ensure the Mass channel team can meet and exceed its financial, volumetric, and KPI targets. They will accomplish this through developing and implementing the strategies, tactics, and initiatives required to win at Mass Channel in a manner that is consistent with channel strategy and in support of retailer priorities. They will be responsible for managing and developing a high-performing team that drives results. They will also lead all efforts involving cross-functional initiatives (cross marketing, product, pricing, etc.) as it relates to Mass Channel.
Job Description
STRATEGIC BUSINESS PLANNING
Contribute to long-term Large Format channel strategies and direction.
Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans for Walmart.
Allocate resources where the investment has the highest payback and with regions or divisions with strategic importance.
Drive the annual business planning process, both internally and through formal Joint Business Planning with the customer.
Monitor market trends and maintain timely data on competition.
ACCOUNT LEADERSHIP & RELATIONSHIPS
Improve relationships within Walmart by adding value through thought leadership, executive wiring, and strategic partnerships.
Consistently evaluate ROI and investment for each Division and make appropriate adjustments as needed.
Issue clear direction and guidelines with regards to priorities – both qualitative and quantitative - both internally and externally.
INTERNAL LEADERSHIP
Actively contribute to Large Format Leadership Team discussions within RBNA to ensure retailer representation and influence of overall channel strategy.
Communicate, align, and execute associated Cross Functional Team objectives across RBNA with Walmart to ensure the full power of the brand is activated at retail.
Work closely with RBNA Senior Vice President General Managers and Vice Presidents of Distribution to execute all retailer initiatives in local markets, taking advantage of local marketing plans to drive national retailer performance in region.
LEADERSHIP, COACHING AND DEVELOPMENT
Build, develop, and lead a large and geographically disparate team. Ensure career and personal development for the entire organization.
Assist National Account Managers in developing effective programs. Assist the Director of Walmart Field in the region execution.
Coach, educate, and motivate direct reports for increased productivity.
Spend adequate time with the team in the office and field to implement and execute Red Bull standards.
Lead team to develop thought-leading initiatives and insights that impact national strategy.
Qualifications- Minimum 10 years of experience in CPG sales; food or beverage experience strongly preferred.
- Experience in National account management required; Grocery and/or Mass Channel experience preferred.
- Excellent negotiator and influencer, leveraging business analytics to achieve desired outcomes.
- Demonstrated skills as a change agent, leader, and performance coach to develop talent.
- Self-motivated, self-directed, flexible and able to work under pressure in a fast-paced environment.
- Strategic thinker and passionate for achieving long-term success via hands-on, solutions-oriented approach.
- Strong communication skills. Strong presentation abilities.
- Strong knowledge of consumer marketing principles. Experience in supporting and facilitating cross-departmental interdependencies between sales and marketing.
- Experience working with a DSD network is preferred.
- Ability to travel up to 40%
This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.
The base salary range for this position is $ 189K-$285 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.
Our current Benefits include:
Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)
Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
