Who We Are
Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers through any distribution channel. Sureify’s products empower life insurance carriers, agents, employees, and customers to have the digital experiences employees and consumers have come to expect in the rapidly advancing tech climate.
Sureify is seeking a strategic and execution-oriented Vice President of Marketing to lead our marketing organization and elevate the Sureify brand as we continue to scale across the insurance and annuity technology market.
Reporting directly to the Chief Customer Officer, this leader will work in close partnership with Sales, Account Management, Product, and Executive Leadership to drive market awareness, pipeline growth, customer engagement, and brand differentiation. This role is ideal for a modern B2B SaaS marketing executive who thrives equally in strategy and execution — someone who can build the vision while also rolling up their sleeves to make it happen.
The VP of Marketing will lead a lean, high-performing team of individual contributors while serving as the creative and operational leader for the marketing function. This person will own the end-to-end marketing strategy across brand, demand generation, communications, events, content, digital presence, and sales enablement.
Responsibilities- Develop and execute a comprehensive marketing strategy aligned with company growth objectives and revenue goals.
- Partner closely with the Chief Customer Officer and Sales leadership to drive pipeline generation, account expansion, customer engagement, and market positioning.
- Serve as the strategic steward of the Sureify brand, ensuring consistency across messaging, visual identity, thought leadership, events, digital channels, and customer experiences.
- Lead demand generation initiatives across inbound, outbound, ABM, partner marketing, events, and digital campaigns.
- Own marketing operations, planning, forecasting, budgeting, reporting, and KPI measurement with a strong focus on efficiency and ROI.
- Translate company strategy and product direction into compelling market narratives and differentiated positioning.
- Oversee development of marketing content, sales enablement materials, website strategy, customer communications, and product marketing assets.
- Act as a player-coach leader for a small team of marketing professionals and agency partners, balancing leadership, mentorship, and direct execution.
- Drive cross-functional alignment between Marketing, Sales, Product, Account Management, and Executive Leadership.
- Lead creative direction for campaigns, content, brand evolution, and market presence.
- Establish scalable processes, workflows, and operational rigor within the marketing organization.
- Analyze market trends, customer insights, competitive positioning, and campaign performance to continuously refine strategy.
- 12+ years of experience in B2B SaaS marketing, preferably within enterprise software, insurtech, fintech, or regulated industries.
- Proven success leading both strategic marketing initiatives and hands-on execution in high-growth environments.
- Experience partnering closely with Sales and Account Management organizations to drive measurable business outcomes.
- Strong understanding of modern demand generation, account-based marketing, lifecycle marketing, and brand development.
- Demonstrated ability to build and scale marketing functions with lean teams and limited resources.
- Strong operational mindset with experience managing budgets, forecasting, KPIs, and marketing analytics.
- Exceptional communication, storytelling, and presentation skills.
- Experience leading creative direction and brand strategy across multiple channels.
- Collaborative leadership style with the ability to influence across departments and executive stakeholders.
- Familiarity with Salesforce, HubSpot, and modern marketing technology platforms.
- Experience in insurance, financial services, or highly regulated industries is a plus.
- Increased brand awareness and market credibility within the insurance and annuity ecosystem.
- Strong alignment between Marketing, Sales, and Account Management teams under a unified go-to-market strategy.
- Consistent contribution to qualified pipeline growth and customer engagement.
- A scalable marketing engine supported by clear metrics, operational discipline, and strong creative execution.
- A high-performing, collaborative team culture focused on innovation, accountability, and impact.
Our Guiding Principles
Our products are for nothing if their creators are not fulfilled in their work. We want our employees to flourish at Sureify. We do not fawn over status or titles, instead, we honor effort and intelligence. The best idea wins no matter which colleague proposed it. We do not shortcut our mission with overblown claims or false promises. Sticking to the truth is both a strategy and a principle for us.
Sureify is an Equal Opportunity Employer committed to diversity. Qualified applicants will receive consideration for employment without regard to race, color, national origin, citizenship, ancestry, religion, sex, sexual orientation, gender perception or identity, age, disability, veteran or military status, or any other basis prohibited by law.
Skills Required
- 12+ years of experience in B2B SaaS marketing
- Experience partnering closely with Sales and Account Management organizations
- Strong understanding of modern demand generation, account-based marketing
- Demonstrated ability to build and scale marketing functions
- Strong operational mindset with experience managing budgets
- Exceptional communication, storytelling, and presentation skills
- Experience leading creative direction and brand strategy
- Familiarity with Salesforce, HubSpot, and modern marketing technology platforms
What We Do
Sureify is a SaaS platform for Life and Annuity companies around the globe. Sureify’s sales, customer self-service engagement solution, and their up-sell cross-sell solutions enable life insurers to connect, service, and sell to their new and existing customers using the most life insurance focused platform in the market today. The enterprise platform solution is secure, scalable, and delivers pragmatic features with the basics of the everyday digital life insurer front of mind. The Sureify solution encompasses the consumer-facing web and mobile applications, automated messaging and self-service platform, agent engagement console, marketing dashboard, underwriters data platform with analytics and reporting for executive overview. Sureify also can be implemented right on top of existing core systems and CRM systems while integrating with existing contact center platforms, customer apps, and most life insurance emerging and traditional 3rd party applications. All this is supported by Sureify’s Customer Experience team to ensure best practices, ideation, configuration both inside enterprise and end-user digitalization. Life insurers use the Sureify platform for direct and agent digital sales, policyholder service and self service, new product education and marketing, churn reduction, upsell cross-sell, and complete digital tracking of policyholders. The time is now for the life and annuity insurer.
