The Role
As VP of Marketing, you will enhance Cents' growth by institutionalizing successful strategies, defining brand narratives, and leading a high-performing team, while ensuring consistent messaging across customer journeys.
Summary Generated by Built In
Want to be a part of a team revolutionizing and leading an entire industry with no real competition? The laundry industry is a $40+ billion dollar market, and the Cents platform is making it easier for laundromats, dry cleaners, and all garment care businesses to grow, manage, and understand their business. Backed by top-tier investors like Bessemer, Camber Creek, and Tiger Global, Cents is one of the fastest-growing vertical SaaS companies in the USA, and we're just getting started. Already profitable and growing incredibly quickly each year, we have entered the absolute best stage of being a startup. Cents is a New York-based technology company passionate about transforming the laundry industry and dedicated to enabling new ways of working, earning, and living. Cents is modernizing garment care businesses by providing an all-in-one, business-in-a-box platform to help operators start, manage, and grow their businesses. Our team is full of passionate technology experts obsessed with supporting and empowering SMBs. We feel the unique responsibility and opportunity we have to elevate an industry. We're adding great talent to help achieve this mission, and that's where you come in!
Cents is transforming the laundry industry.
We’re growing quickly. Customers trust us and partners bet on us. The proof is already there, but the next stage of growth requires something different. Today, marketing looks like a high-performing startup: strong instincts, talented people, and a lot of things working because the right people are pushing hard in the right direction. That got us here but it won’t get us where we’re going. We are looking for a Vice President of Marketing who can take what’s already working and turn it into a durable system, a clear story, and ultimately a brand that defines the category. This role is about building something that lasts — not for a few years, but for decades.
As VP of Marketing, you will turn a fast-growing go-to-market motion into an enduring revenue engine and category-defining brand. Reporting to the SVP of Sales and Marketing, this role owns the intersection of pipeline, brand, and narrative. This is not about starting from scratch -- it’s about making what already works repeatable, legible, and scalable.
What You'll Do:
- Identify the patterns, messages, and motions driving growth and turn them into repeatable systems and playbooks
- Replace heroics with scalable processes
- Build a sales enablement library the organization actually uses Define and Defend the Category Narrative
- Clarify who we are, what we stand for, and why we win
- Build a brand synonymous with trust, reliability, and results
- Position Cents and its leadership team as category experts through PR, thought leadership, and social media Drive Revenue with Sales
- Lead full-funnel marketing across paid, organic, email, content, webinars, events, and partner channels
- Build integrated campaigns that move prospects from awareness to closed deal
- Partner with Sales and RevOps on ICP development, funnel health, attribution, and ROI
- Manage marketing spend with discipline — scaling what works and eliminating what doesn’t
- Unlock upsell, cross-sell, and new growth opportunities Elevate Partner & Distributor Marketing
- Make marketing a reason partners choose Cents and stay with Cents
- Build scalable co-marketing and enablement programs that empower partners to tell our story Professionalize Product Marketing
- Partner with Product and Sales on go-to-market strategy for launches
- Translate product features into clear customer outcomes through battle cards, pitch decks, and competitive positioning
- Provide input on pricing and packaging based on market feedback
- Own lifecycle messaging to maintain consistency across the customer journey Build a Durable Marketing Organization
- Establish weekly operating rhythms and quarterly executive updates
- Lead annual and quarterly planning with clear campaign briefs and priorities
- Hire, develop, and lead a high-performing marketing team
- Manage agencies and external partners to clear performance standards
Institutionalize What’s Already Working
What Success Looks Like:
- The market understands who Cents is — instantly
- Sales and distributor partners tell the same story without prompting
- Customers experience a consistent journey regardless of how they discover us
- Marketing reliably contributes to pipeline growth and deal velocity
- The organization moves with greater focus and fewer reactive fire drills
- The Cents brand feels inevitable — not noisy
What You Should Have:
- 10+ years of B2B marketing leadership experience in SaaS or enterprise software
- Experience scaling marketing at high-growth or expansion-stage companies
- Proven success building and leading high-performing marketing teams (5–15+)
- Deep product marketing experience across complex or multi-product platforms
- Demonstrated ability to translate positioning and messaging into measurable pipeline and revenue impact
- Strong analytical mindset with a data-driven approach to decision making
- Experience marketing to both end customers and channel or distribution partners
- Familiarity with modern marketing technology stacks (Salesforce, Hubspot, Chilipiper, Gong, Looker, etc.) and AI-powered tools
- Equal parts systems thinker and storyteller
- A leader comfortable owning revenue outcomes — not just brand metrics
We offer great compensation packages, and comprehensive health benefits, & believe in a strong cohesive team atmosphere. Work from-home office stipend, virtual team events, and access to learning opportunities from our team and network of advisors, and investors are just the starting point.
- Competitive salary
- Equity
- Unlimited PTO and paid holidays
- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
- 401(k)
- Work-from-home and commuter stipends
- Laundry reimbursements to support our customers' businesses
- Comprehensive training, learning, and development programming
- Access to hundreds of discounts and rewards from renowned vendors including deals on health & wellness, travel, dining, auto insurance, and so much more!
Skills Required
- 10+ years of B2B marketing leadership experience in SaaS or enterprise software
- Experience scaling marketing at high-growth or expansion-stage companies
- Proven success building and leading high-performing marketing teams (5-15+)
- Deep product marketing experience across complex or multi-product platforms
- Demonstrated ability to translate positioning and messaging into measurable pipeline and revenue impact
- Strong analytical mindset with a data-driven approach to decision making
- Experience marketing to both end customers and channel or distribution partners
- Familiarity with modern marketing technology stacks and AI-powered tools
- A leader comfortable owning revenue outcomes -- not just brand metrics
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
All-in-one Laundry Business Management Platform. Advanced POS, Employee Management, Pickup & Delivery & More.
