VP of Marketing

Reposted Yesterday
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Los Angeles, CA, USA
Hybrid
200K-240K Annually
Senior level
Cloud • Enterprise Web • Internet of Things • Software
ION is a factory operating system trusted by next-generation, quality-critical manufacturers.
The Role
Build a scalable, AI-first demand generation engine to drive new-logo pipeline. Architect martech and automation, partner with Sales on ABM and enablement, work cross-functionally with Product/Engineering, and serve on the executive team to meet aggressive growth targets.
Summary Generated by Built In

At First Resonance, we aren’t just building software; we’re redefining the speed of advanced manufacturing. To do that, we need a marketing leader who builds at the same velocity as our engineers. We are looking for a VP, Marketing who views the traditional marketing playbook as a legacy system ripe for disruption.

You aren’t here to just "manage a team." You are here to build a self-sustaining demand engine from the ground up. You will lead with an AI-first mindset, automating the mundane to focus on the lethal: high-impact tactics that displace incumbents and put ION in the hands of every innovative manufacturer on the planet.

The Mission
  • Build the Engine: Move beyond "brand awareness" to own the pipeline. You are responsible for the immediate acceleration of new logos and qualified pipeline.

  • AI-First Execution: Replace manual, slow-moving processes with automated workflows. From content orchestration to lead scoring and outreach, you will build a lean, high-output machine.

  • Competitive Warfare: Analyze the tactics of our competitors and outperform them. You will equip our sales team with the intelligence and collateral needed to win in a crowded market.

  • Velocity over Tradition: We value iterative testing over six-month planning cycles. You will deploy, measure, and pivot in real-time.

Core Responsibilities
  • Demand Generation & Pipeline: Take full accountability for the "New Logo" quota. Design and execute multi-channel demand engines that deliver predictable, scalable revenue.

  • Automation & Tech Stack: Architect a marketing technology stack that prioritizes AI and automation, reducing the need for bloated headcount while increasing lead velocity.

  • Sales Enablement as a Weapon: Partner with Sales to develop aggressive "anti-competitor" playbooks and account-based marketing (ABM) strategies that move the needle.

  • Cross-Functional Growth: Work directly with Product and Engineering to bake virality and onboarding hooks into the product, driving both MQLs and PQLs.

  • Strategic Positioning: Serve on the Executive Leadership Team to align marketing spend directly with aggressive Board-level growth targets.

What You Bring
  • The "Builder" DNA: You have a track record of building marketing functions from 0 to 1 in high-growth, technical SaaS environments.

  • AI Native: You don't just use ChatGPT; you understand how to integrate LLMs and automation tools into the entire marketing lifecycle to gain a 10x speed advantage.

  • Quantitative Rigor: You live in the data. You can trace every dollar spent back to a pipeline stage and defend your ROI to a skeptical Board.

  • Competitive Spirit: You enjoy winning. You are obsessed with understanding market shifts in electrification and additive manufacturing to ensure First Resonance stays ahead.

Benefits & Perks

  • Health Insurance; medical, vision, dental, & life insurance.

  • Paid Parental Leave.

  • Employee Stock Option Plan.

  • Team outings, group lunches, open office, happy hours.

  • Paid holidays, sick days.

  • PTO.

  • 401K.

Skills Required

  • Proven track record building marketing functions from 0 to 1 in high-growth technical SaaS environments
  • Deep experience designing and executing multi-channel demand generation that drives new-logo acquisition and predictable pipeline
  • Expertise integrating LLMs and AI tools (e.g., ChatGPT) into marketing workflows and automation
  • Experience architecting a marketing technology stack, including marketing automation, lead scoring, and content orchestration
  • Proven partnership with Sales on ABM, sales enablement, and anti-competitor playbooks
  • Strong quantitative rigor: ability to attribute spend to pipeline stages and defend ROI to the Board
  • Knowledge of the electrification and additive manufacturing competitive landscape

First Resonance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about First Resonance and has not been reviewed or approved by First Resonance.

  • Fair & Transparent Compensation Pay is considered competitive in technical and leadership roles, and sentiment indicates many are satisfied with total compensation. Available salary information portrays these ranges as strong relative to similar positions.
  • Parental & Family Support Paid parental leave is described as generous, with extended paid time available to new parents. This support is presented as a standout component of the overall package.
  • Wellbeing & Lifestyle Benefits Wellness initiatives such as mental health support, bi‑weekly massages, onsite amenities, and regular meals are emphasized. These perks complement core benefits and contribute to work-life balance.

First Resonance Insights

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The Company
HQ: El Segundo, CA
41 Employees
Year Founded: 2019

What We Do

We are developing the next-generation manufacturing software platform for modern manufacturers. ION is a factory operating system that accelerates manufacturing and tracks parts and processes from prototype to full-scale production.

Why Work With Us

Unlike many tech companies, we are going after challenges in both the digital and physical worlds. Making software, processing data, and having sleek UIs is cool; but seeing your software start a motor for an electric aircraft is something else.

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