The VP of Marketing is responsible for driving sustained, predictable pipeline and revenue growth, with Demand Generation as the top priority. This role owns the full demand engine—strategy, execution, optimization, and reporting—and ensures Marketing consistently delivers high-quality leads that convert. You will join a high-performing team, optimize return on marketing investment, enhance our brand positioning, and partner closely with Sales, Customer Success, Product, and the Executive Team to accelerate AutoRABIT’s growth. And you will evolve the data analysis and reporting capabilities of the organization to drive data-driven decision making.
Key Responsibilities
Demand Generation & Pipeline Growth
- Own the full-funnel Demand Generation strategy and execution, ensuring consistent delivery of qualified pipeline.
- Create and deliver annual MQL targets and continuously optimize conversion to SAL, SQL, and Opportunities.
- Build and refine multi-channel demand programs (paid search, paid social, ABM, content, events, email nurture, retargeting).
- Optimize spend and channel mix with an obsession for improving efficiency and measurable return on investment
- Measure and improve funnel conversion rates; identify bottlenecks and implement rapid, data-driven experiments.
- Use analytics and attribution tools to provide visibility into campaign performance and pipeline contribution.
- Partner closely with Sales leadership on shared KPIs, feedback loops, lead handoff, and quality monitoring.
- Ensure demand programs support ICP refinement, vertical strategies, and product roadmap priorities.
- Adhere to set internal controls.
- Lead the company’s overall Marketing vision—brand strategy, demand generation, positioning, and budget optimization—with demand generation as the primary driver of growth.
- Build the quarterly Marketing strategy and OKRs tied to pipeline and revenue outcomes.
- Develop and maintain strong brand positioning to fuel demand and support GTM differentiation.
- Anticipate future campaign needs based on market trends, competitive intelligence, and product releases.
- Build, manage, and mentor a high-performing team across demand gen, operations, content, brand, and product marketing.
- Modernize capabilities in performance marketing, automation, and marketing operations.
- Manage and optimize agency and vendor relationships to maximize campaign effectiveness and ROI.
- Leverage data to drive investment decisions, funnel optimization, and market expansion.
- Communicate key performance metrics to executive stakeholders, including campaign effectiveness, pipeline health, and ROI.
- Maintain dashboards for attribution, conversion rates, channel ROI, and other performance KPIs.
- Use insights to continuously refine targeting, messaging, and channel strategy.
Cross-Functional Partnership
- Partner with Sales to deliver messaging, assets, and enablement that accelerate deal velocity and outbound performance.
- Work with Product to align campaigns with releases and roadmap priorities.
- Collaborate with Customer Success to support retention, upsell, and lifecycle marketing.
- Ensure all marketing communications serve the primary purpose of supporting demand generation and revenue objectives.
- Oversee content development: whitepapers, surveys, case studies, webinars, guides, etc.
- Maintain a unified brand voice across all channels and materials.
- 10+ years of marketing leadership experience in high-growth B2B SaaS or technology companies, with significant ownership of Demand Generation programs.
- Demonstrated success delivering pipeline and revenue through high-performance integrated marketing campaigns.
- Expertise in inbound, outbound, ABM, and performance marketing.
- Strong analytical mindset with experience using Pardot, Salesforce, Google Analytics, and similar platforms.
- Exceptional communication skills and ability to collaborate cross-functionally.
- Track record of scaling and mentoring high-performing marketing teams.
- High initiative, strategic thinker with a growth mindset.
AutoRABIT is a hyper-growth SaaS software company and the leading provider of Salesforce DevSecOps platform for regulated industries such financial institutions, insurance, and healthcare. AutoRABIT solutions enable developers to automate their daily tasks to be more productive and increase the release velocity for their development team, while meeting the stringent security, compliance, and privacy regulations.
AutoRABIT is leader in Salesforce DevSecOps and Data Protection for regulated industries. AutoRABIT’s products are designed to deliver value to development leaders, release managers, developers and administrators by providing tools to enable best practices for their software value stream during the SDLC. AutoRABIT helps development organizations mature by offering products to enabling their developers to shift left with respect to quality, security, and performance.
Must be eligible to work in the USA and live full-time in the USA.
Salary for this role is $230,000 - $250,000 plus bonus.
This role is 100% remote with some travel required.
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What We Do
AutoRABIT provides DevSecOps tools built specifically for Salesforce developers to increase release velocity, produce consistently high-quality code, and enhance data security. Flexible hosting options such as self-hosted servers along with public and private clouds offer solutions tailored to your specific needs. Automation is key to optimizing Salesforce DevSecOps efforts. AutoRABIT’s offerings provide end-to-end coverage for your development pipeline: • CI/CD • Static Code Analysis • Data Backup & Recovery • Automated Release Management • Data Loader Pro • Version Control • Sandbox Management • Test Automation • Metadata Mastery AutoRABIT is the only DevSecOps provider that allows you to work off the Salesforce platform, protecting you from outages and vulnerabilities experienced by those working directly within Salesforce. Speed doesn’t need to come at the cost of quality and security. CodeScan provides immediate and continuous visibility into code health from the moment it’s written through production. Vault Data Backup & Recovery automates backup snapshots and quickly restores data should a loss event occur. AutoRABIT’s scalable and flexible solutions work with your existing toolset to optimize your Salesforce software development processes.
