VP of Marketing

Hybrid Flexibility | Software Startup | Among Coolest Midwest Tech Offices 

RIVET is how construction labor gets to work. RIVET’s software platform transforms the way contractors manage, plan, schedule, and deploy crews in one unified platform. The RIVET team is passionate about leveraging technology to champion the skilled trades, accelerate digital transformation, and make construction an industry of choice for a new generation entering the workforce.

We're looking for a VP of Marketing (though we’re open to hiring at the Director level for the right person) who can optimize what’s working, surgically improve what’s not, and add strategic and executional firepower to our team. You’ll report directly to our CEO and transform our marketing engine for scalable, efficient growth. As a peer to high-performing leaders across Sales, Customer Success, and Product, your work will shape how RIVET communicates, converts, and expands.

You know how to measure the impact of every dollar. You’re fluent in analyzing campaign performance, identifying what’s driving results (and what’s holding us back) and making smart, data-driven adjustments. You’ll dive deep into campaign performance, lifecycle strategy, funnel optimization, and new channel testing, all while setting a high bar for impact, clarity, and execution.

If you’ve successfully built a marketing function from the ground up in a B2B SaaS company and understand what it takes to scale deep into the growth stage, we want to hear from you.

• Optimize ABM and lifecycle marketing programs to improve conversion rates and shorten lead-to-MQL time
• Hire, grow, and manage a high-performing marketing team to execute across lifecycle, content, performance, and brand functions
• Design and launch new marketing channel tests each quarter, from pilot to performance review
• Build dashboards and reports that clearly communicate CAC, CPL, ROAS, and SQL performance
• Lead funnel and messaging audits across web, email, and paid media to uncover growth opportunities
• Partner with Sales to design campaigns and tools that drive pipeline and sales readiness
• Produce high-impact marketing assets like landing pages, case studies, nurture flows, and ads
• Drive SEO and paid media performance through ongoing site, keyword, and campaign optimization
• Elevate brand consistency and clarity through quarterly audits and template refreshes
• Conduct biannual market and positioning reviews to ensure competitive messaging
• Stay attuned to customer needs and industry trends to inform positioning, content strategy, and campaign focus
• Set and uphold rigorous standards for execution, performance measurement, and continuous improvement

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 10+ years of experience in B2B SaaS marketing
• 5+ years of experience in SaaS startups, including a company that has scaled
• Demonstrated ability to build, optimize, and scale multi-channel marketing campaigns
• Proficiency in funnel metrics, campaign attribution, and CAC analysis
• Deep experience in lifecycle marketing, segmentation, and sales/marketing alignment
• Strong copywriting and positioning skills across web, outbound, and paid channels
• Ability to work hands-on and independently without reliance on large teams or agencies
• Fluency in data analysis and experimentation frameworks (e.g., A/B testing, pilot programs)
• Track record of prioritizing initiatives that drive measurable pipeline growth and efficiency
• Proven ability to build high-performing teams by empowering others, scaling thoughtfully, and approaching challenges with a builder’s mindset

• Experience marketing to or working in the construction or workforce management industry
• Familiarity with tools like HubSpot, Salesforce, Google Analytics, and attribution platforms
• Background in product marketing, including persona development and GTM planning
• Experience managing marketing programs with a sales-assist motion

• Competitive compensation and equity packages
• Health, dental, and vision insurance
• 401(k) matching
• Employee stock option program
• Commuter (parking) benefits
• Vacation and paid holidays
• Free weekly lunches

RIVET believes in putting our people first and building a diverse team is at the front of everything that we do. We welcome people from different backgrounds, experiences, and perspectives. We are an equal opportunity employer and celebrate the diversity of our growing team.