VP of Marketing

Onebridge, a Marlabs Company, is an AI and data analytics consulting firm that strives to improve outcomes for the people we serve through data and technology. We have served some of the largest healthcare, life sciences, manufacturing, financial services, and government entities in the U.S. since 2005. We have an exciting opportunity for a highly skilled VP of Marketing to join an innovative and dynamic group of professionals at a company rated among the top “Best Places to Work” in Indianapolis since 2015. 

VP of Marketing | About You 

As a VP of Marketing, you are responsible for accelerating growth through strategic, data-driven performance marketing. You bring a deep understanding of digital channels and know how to turn insights into impactful acquisition, conversion, and retention strategies. With a passion for innovation, you empower enterprises to capture their unique digital opportunities through targeted, measurable marketing efforts. Your leadership inspires high-performing teams and drives alignment between marketing, sales, product, and partners. You thrive in fast-paced environments where experimentation, optimization, and ROI-focused execution are key. You’re not just building brand presence; you’re driving tangible business outcomes that fuel client success and digital transformation. 

VP of Marketing | Day-to-Day 

• Lead and scale performance marketing across digital channels (paid search, social, programmatic, etc.), driving acquisition, conversion, and long-term client growth. 
• Align with sales, product, and innovation teams to ensure marketing strategies meet the evolving needs of enterprise clients and business objectives. 
• Advance the partner ecosystem through co-marketing initiatives and strategic programs that strengthen alliances and directly impact pipeline generation. 
• Develop and execute event strategies, including owned, sponsored, and partner-led events, that deliver measurable ROI and accelerate sales opportunities. 
• Build and lead a high-performing, data-driven marketing team, fostering a culture of experimentation, accountability, and continuous optimization. 
• Own the full marketing funnel, analytics stack, and brand strategy. Ensure unified messaging, efficient budget allocation, and campaign performance that maximizes ROI. 

VP of Marketing | Skills & Experience 

• 10+ years of B2B marketing experience with a focus on performance and digital marketing in tech, SaaS, or innovation-driven environments. 
• Demonstrated success building and scaling demand generation, partner marketing, and revenue marketing strategies that drive measurable business results. 
• Proficiency in platforms like Google Ads, LinkedIn Ads, HubSpot/Marketo, GA4, and other performance marketing and analytics tools. 
• Strong analytical acumen with experience using data to inform campaign optimization and strategic decision-making. 
• Proven ability to lead cross-functional teams and align marketing efforts with broader company, client, and partner objectives. 

A Best Place to Work in Indiana since 2015