Key Responsibilities -
- GROWTH & ACQUISITION MARKETING:
- Own the customer acquisition strategy across paid media (Meta, Google, YouTube, etc.), organic, email/SMS, referral programs
- Optimize marketing spend to maximize efficiency (CAC vs. LTV) while scaling customer acquisition.
- Implement rigorous testing frameworks (A/B, incrementality testing, etc.) to improve performance across channels.
- Partner with product and analytics teams to improve conversion rates (CRO).
- LIFECYCLE MARKETING:
- Lead email, SMS, and CRM efforts to drive engagement, purchase, and referrals.
- Create and optimize nurture flows that guide customers from initial interest to project completion.
- Partner with product and sales teams to improve customer experience and retention.
- PRODUCT MARKETING:
- Drive the packaging, pricing and presentation of Yardzen’s product offering using insights and data
- Develop compelling messaging and positioning that clearly articulates Yardzen’s value proposition across customer segments and channels.
- PARTNERSHIPS & COMMUNITY:
- Identify and cultivate strategic brand partnerships that amplify Yardzen’s reach.
- Develop co-marketing initiatives with key industry players and home improvement brands.
- Oversee content strategy, PR, influencer partnerships, and organic social to deepen brand affinity.
- Engage with the Yardzen community to drive advocacy and word-of-mouth growth.
- TEAM LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION:
- Build, mentor, and scale a high-performing marketing team.
- Collaborate with sales, product, design, and operations teams to drive business goals.
- Own marketing KPIs, forecasting, and reporting to inform executive decision-making.
What We’re Looking For -
- 10+ years of marketing leadership experience in growth stage DTC, home services or consumer tech industries.
- Proven ability to scale marketing spend while improving efficiency (CAC, LTV, ROAS).
- Deep expertise in performance marketing, brand building, and lifecycle marketing.
- Experience collaborating with and enabling sales teams with high-impact marketing materials.
- Experience with data-driven decision-making and marketing analytics tools.
- Strong leadership skills with a track record of building and managing high-performing teams.
- Exceptional storytelling ability with a customer-first mindset.A strategic thinker who can roll up their sleeves and execute when needed.
- Passion for outdoor living and an understanding of its benefits.
Benefits -
- Remote work, always: We're a remote-first company
- Full coverage for you: 100% paid medical, dental, and vision insurance
- Competitive compensation: Salary that matches your skills and experience
- Support for growing families: 12 weeks of fully paid parental leave
- Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for
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What We Do
Yardzen, the online landscape design and build company, is on a mission to help people live a better life outside. Yardzen’s expert team connects homeowners with talented landscape designers and contractors for the easiest, most delightful outdoor renovation experience available. Leveraging plant science, data, and modeling software, Yardzen’s remote design team creates custom, executable landscape designs that reflect a homeowner’s budget, style preferences, unique site conditions, and how they want to live in their space. The design phase includes a thorough round of revisions through a state-of-the-art online studio, allowing for homeowners to collaborate at their convenience and on their schedule. Then, to facilitate the transfer from the studio to the field, Yardzen’s team works with every homeowner to pair them with a local, vetted contractor in our Pro Network, ensuring a timely and highly communicative bidding and installation experience. Yardzen remains involved throughout the build phase, and beyond, guarantee that every client loves their new outdoor space.
Why Work With Us
At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed. We are looking for people that will add to our culture, not just fit in.
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