At SeaWorld, we're passionate about caring for animals. In fact, we've already rescued over 40,000 animals (and counting!). And we can save you from being stuck in just another job. Join us and help bring joy, excitement, and lasting memories to people from around the world. We're seeking enthusiastic, dedicated, and hard-working individuals to become our Ambassadors. Join us and play an important part on our incredible team!
VP, Marketing
SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. We’re also committed to helping ambitious people achieve their professional best. We’re always seeking exceptionally skilled and knowledgeable individuals for a variety of roles throughout our organization.
What you get to do:
Lead the development and execution of the marketing discipline for the SeaWorld Orlando division of SeaWorld Parks & Entertainment. Develop tactical plans that increase annual attendance, competitive position, brand distinction and revenue.
- Developing smart, successful marketing strategies and tactical plans to drive annual attendance, revenue and control expense.
- Providing command over the business, understanding the drivers and adjusting to maximize performance.
- Partnering with corporate teams on brand/park creative and media strategy, planning and execution, directly leading all email, social, website, co-op and grassroots, field marketing.
- Effectively assessing complex information to provide the best direction to the business in a highly visible role; monitoring metrics and feedback in a fast-paced environment, course correcting and optimizing as necessary to ensure proper utilization of resources.
- Strategizing and leading team in the best local/grassroots marketing efforts including strategic partnerships with sports teams, local organizations, hotels etc.
- Defining and implementing comprehensive reporting to measure and monitor marketing return, customer engagement, pass holder renewal, admissions revenue and EBITDA.
- Providing oversight and guidance for internal creative services
- Leading development of high-level presentations addressing marketing and park plan topics, financial performance, market updates, etc.
- Creating and managing a significant budget covering all areas of marketing while aligning budget resources with prioritized marketing strategies and tactics
- Actively engaging with peer group, specifically senior sales leaders and corporate colleagues, to develop strong and collaborative relationships that drive the overall business growth and success.
What is takes to succeed:
- An undergraduate degree is required; an MBA is desirable.
- 10 years of experience in Marketing
- Capable of executive level oversight of multiple areas to include advertising, promotions, media and public relations, digital marketing, social, loyalty programs, data and analytics.
- Ability to simplify complex business challenges to drive alignment of impacted stakeholders.
- Excellent written and verbal communication skills to include polished oral and visual presentations.
- Must have strong creative campaign development skills that align with brand stewardship.
- Superior multi-tasking, competing priority management and speed to execution designed for a fast-paced, flexible and demanding environment.
- Effective tactical execution, including alignment, identification and prioritization of resources. Superior analytical aptitude with strong bottom-line orientation.
- Experience in developing and managing complex budgets.
The perks of the position:
As part of the SeaWorld family, you’ll enjoy a fun, fast-paced environment, and great teammates, as well as:
- Paid Floating Holidays
- Unlimited flexible Paid Time Off
- SEA Employee Complimentary Park Tickets and Passes
- SEA Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
Join the team!
If you’re looking for the opportunity to make the most of your abilities in a one-of-a-kind setting with an entertainment industry leader, we’re looking for you!
The perks of the position:
- Paid Time Off
- Complimentary Park Tickets and Passes
- Park Discounts on Food and Merchandise
- Medical, Dental, and Vision Insurance
- 401K Retirement plan
- Voluntary Insurance
- Life Insurance
- Disability Benefits
- Tuition Reimbursement
- Dependent and Health Care Flexible Spending Accounts
- Employee Assistance Program
- Legal Assistance Plan
EEO Employer:
SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.
Skills Required
- Undergraduate degree
- 10 years of marketing experience
- Executive-level oversight of advertising, promotions, media, public relations, digital marketing, social, loyalty programs, data, and analytics
- Ability to simplify complex business challenges and align stakeholders
- Excellent written and verbal communication skills, including polished presentations
- Strong creative campaign development skills aligned with brand stewardship
- Ability to manage competing priorities and execute quickly in a fast-paced environment
- Effective tactical execution and resource prioritization
- Superior analytical aptitude and strong bottom-line orientation
- Experience developing and managing complex budgets
- MBA
What We Do
SeaWorld Entertainment, Inc. (now United Parks & Resorts) is a leading theme park and entertainment company that operates a portfolio of destination and regional theme parks across the United States, focusing on animal experiences and conservation.
