Campfire is the AI-native ERP for high-growth mid-market companies. We automate the work that slows finance teams down — transaction categorization, bank reconciliation, revenue recognition, and reporting — so they can stop building spreadsheets and start driving the business. Our platform includes Core Accounting, Revenue Automation, Ember AI, and our Accounting Intelligence foundation model.
We're hiring a VP of Marketing to build the function that takes Campfire to a defining category leader. You'll own the strategy and the execution, stand up the team, and put in place the demand engine that carries us through our next stage of growth.
Own marketing strategy end to end: demand generation, pipeline, brand, product marketing, and communications.
Build the demand engine — a repeatable, measurable motion that reliably generates and accelerates pipeline for our sales team.
Recruit, hire, and develop an all-star marketing team, and be the kind of leader that top talent wants to follow.
Partner tightly with Sales and Product to sharpen positioning for a technical, high-consideration buyer and drive efficient growth.
Establish the metrics, systems, and operating rhythm that let marketing scale predictably as we grow.
Tell Campfire's story to the market — sharpening how we talk about a genuinely new category of ERP.
A track record of building and scaling demand at a high-growth B2B SaaS company — most likely through demand generation, ABM, or integrated marketing, though we're open to strong operators who've come up through other paths.
Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with the range to grow deal sizes as we move upmarket.
Proven ability to build a team from the ground up and attract exceptional people.
Comfort operating in ambiguity and moving fast — you're as strong at strategy as you are willing to get into the details and execute.
A rigorous, metrics-driven approach paired with genuine creative instinct for brand and story.
Experience marketing a system-of-record, finance, or back-office platform — it's a plus, but not a requirement. We care more about caliber and drive than category pedigree.
Campfire is at the inflection point where the right marketing leader shapes the trajectory of the entire company. If you want a builder's role with real scope, senior-level ownership, and a mission worth doing, this is it.
Skills Required
- Proven track record building and scaling demand at high-growth B2B SaaS companies (demand gen, ABM, or integrated marketing).
- Experience driving pipeline and revenue in mid-market and lower-enterprise sales motions, with ability to grow deal sizes.
- Proven ability to recruit, hire, and build a high-performing marketing team.
- Comfort operating in ambiguity and moving fast; ability to balance strategy and hands-on execution.
- Rigorous, metrics-driven approach to marketing paired with creative instinct for brand and storytelling.
- Experience marketing a system-of-record, finance, or back-office platform.
What We Do
Campfire is the AI-native ERP for mid-size and enterprise companies to close fast and scale faster. Features include a powerful general ledger, invoicing, billing, revenue accounting and reporting, financial statements, AI-powered conversational reporting, and automated accounting workflows such as bank reconciliation. The product is natively integrated with industry leading solutions such as Ramp, Rippling, Salesforce, and has over 100+ API endpoints to build custom integrations and workflows. Campfire's customers range from 50 to 5,000 employees with a variety of business models including SaaS, usage, consulting and transactions including customers such as Replit and Advisor360. The company is headquartered in San Francisco and backed by Accel, Foundation Capital, Y Combinator and Capital49 (Airwallex).
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