VP, Marketing

Posted 2 Hours Ago
Be an Early Applicant
Hiring Remotely in US
Remote
Expert/Leader
Financial Services
The Role
Lead Alkami's market positioning and go-to-market for its platform, unifying onboarding, digital banking, and data & marketing. Own demand generation and SDR alignment to drive pipeline, scale account-centric programs, partner GTM with partners and product, and embed customer proof to support upmarket expansion and larger deals.
Summary Generated by Built In

Alkami is the digital sales and service platform provider for U.S. banks and credit unions. Our unified Platform integrates onboarding, digital banking, and data and marketing—each solution can stand alone, but together they deliver more—to help institutions onboard, engage, and grow relationships. As the future shifts toward Anticipatory Banking, we help data-informed bankers meet the moment with technology that drives action.

Founded in 2009, we continue to be recognized for our intentional culture and tremendous growth (Best Place to Work in Fintech; Best & Brightest to Work For Nationally; and Comparably’s Best Company Culture, Best Career Growth, Best Engineering Team, and Best Places to Work in Dallas, among others). We’re building a culture where each Alkamist can perform to their highest potential, and we’re always on the lookout for the best and brightest minds. If you’re ready to experience the power of alchemy - transforming the ordinary into the extraordinary - come join one of the fastest growing SaaS companies in the U.S.

As a remote-first company, most of our positions can be remote in the US, except for key roles, which will be indicated in the Job Title.

Follow us on Glassdoor and LinkedIn!

Alkami has built a broad and differentiated platform with strong adoption across financial institutions of all sizes and maturity levels. The next phase of growth is expanding that footprint—increasing penetration and wallet share within larger regional and national banks while continuing to gain share among local banks and credit unions.
The VP of Marketing, will define how Alkami shows up to the market and ensure that our narrative, segmentation, and go-to-market approach support both motions. This role will partner closely with Sales and Product to translate platform strength into a clear market position and a scalable, predictable revenue engine. This role will report to the Chief Revenue Officer.

Key Responsibilities

Shape the Market Narrative 

Develop and operationalize a clear point of view that reflects Alkami’s platform and resonates with executive buyers across financial institutions, including a pragmatic perspective on the role of data and AI in driving growth. 

Bring the Platform to Market 

Unify Alkami’s core solutions—Onboarding (MANTL), Digital Banking, and Data & Marketing—into a cohesive story that supports expansion, differentiation, and larger deal sizes, clearly articulating how data and intelligence enhance customer and business outcomes. 

Drive Pipeline and Revenue Alignment 

Own the end-to-end demand engine, including SDR leadership, with a focus on pipeline quality, conversion, and predictability. Partner closely with Sales to align on target accounts, coverage, and performance. 

Scale Account-Centric Go-To-Market

 

Build programs that effectively engage and progress high-value accounts, supporting multi-stakeholder sales cycles and long-term customer growth. 

Refine Segmentation & Upmarket Motion 

Define how Alkami engages different tiers of financial institutions—from community banks and credit unions to larger regional and national banks. Ensure programs and positioning scale upmarket while remaining effective in core segments. 

Engage the Partner Ecosystem 

Lead marketing for Alkami’s partner network, developing joint go-to-market strategies that expand reach and contribute to pipeline and revenue. 

Support Technical and Business Buyers 

Ensure Alkami’s value is clearly articulated across both business and technical audiences, including our extensibility, integrations, and platform capabilities. 

Field Marketing & Customer Advocacy 

Build and scale in-market programs and experiences that engage target accounts and support deal progression, anchored in customer outcomes and proof (including Co:lab). 

Partner on Product Strategy 

Work closely with Product leadership on positioning, packaging, and go-to-market strategy to ensure alignment with how customers evaluate and buy. 

What Success Looks Like 

● A clear, consistent market narrative adopted across Marketing and Sales

● Increased account penetration and pipeline contribution within regional and national bank segments 

● Continued strength and win rates across community banks and credit unions

● Improved win rates, deal sizes, and sales cycle efficiency—particularly in larger, more complex opportunities 

● Strong alignment across Marketing, SDRs, and Sales on target accounts and pipeline performance 

● Increased contribution from partner-driven opportunities 

● A credible, differentiated market position around data and AI that resonates with buyers and supports enterprise deals 

● Customer proof points embedded throughout the go-to-market motion 

Qualifications 

● 15+ years of B2B marketing experience, including leadership roles in a high-growth SaaS or fintech environment 

● Experience supporting complex, multi-stakeholder sales processes for enterprise SaaS company 

● Strong product marketing and Demand Generation experience and AI first marketing

● Track record of building marketing programs that contribute directly to pipeline and revenue outcomes 

● Experience marketing to a range of customer segments, from mid-market to enterprise

● Strong cross-functional partner with Sales, Product, and Customer teams

● Comfortable operating in a multi-product environment and bringing clarity to complexity

● Experience working with financial institutions is a plus

The salary range for this position is: TBDCool Things to Know

Not Just Any Company: Alkami has an awesome diverse and inclusive environment. We have a FUN culture and offer great benefits, including remote-first environment, unlimited paid time off, 401(k) with employer match, and more.

Work Authorization: We cannot offer employment sponsorship at this time. Candidates must be eligible to work in the US for full-time employment.

Recruiters: We are not looking for outside recruiting firms to help us in this search. Thank you for understanding.

Pay Transparency: As of January 1, 2023, new states and locales have enacted pay equity laws that require more pay transparency by employers in the following states: California, Colorado (effective January 1, 2021), Connecticut, Maryland, Nevada, New Jersey, New York, Ohio, Rhode Island and Washington.

The Important Stuff

Alkami Technology is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Alkami is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Alkami are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Alkami will not tolerate discrimination or harassment based on any of these characteristics. Alkami encourages applicants of all ages.

#LI-REMOTE

Skills Required

  • 15+ years of B2B marketing experience, including leadership roles in high-growth SaaS or fintech
  • Experience supporting complex, multi-stakeholder enterprise SaaS sales processes
  • Strong product marketing and demand generation experience with AI-first marketing emphasis
  • Proven track record of building marketing programs that directly contribute to pipeline and revenue
  • Experience marketing across customer segments from mid-market to enterprise
  • Strong cross-functional partnership with Sales, Product, and Customer teams
  • Comfortable operating in a multi-product environment and clarifying complex value propositions
  • Experience working with financial institutions
  • Eligible to work in the US without sponsorship

Alkami Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Alkami and has not been reviewed or approved by Alkami.

  • Equity Value & Accessibility Equity opportunities through RSUs/stock grants and an employee stock purchase program are widely available. These elements are seen as boosting overall compensation.
  • Leave & Time Off Breadth Generous time-off practices include unlimited PTO, paid parental leave, and volunteer time off. Flexibility around time away is highlighted as a strength.
  • Fair & Transparent Compensation Compensation is often described as competitive, with salary, bonuses, and stock contributing meaningfully to total rewards. Feedback suggests several departments report stronger satisfaction with pay.

Alkami Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Plano, TX
Year Founded: 2009

What We Do

We enable financial institutions to outsmart, not outspend, the Megabanks by providing the nation’s most successful cloud-based digital banking platform. The Alkami Platform humanizes digital banking so banks and credit unions can confidently grow, adapt quickly, and build a thriving digital community.

Similar Jobs

Remote or Hybrid
2 Locations
289097 Employees
Remote or Hybrid
4 Locations
289097 Employees

ServiceNow Logo ServiceNow

VP, Marketing

Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Remote or Hybrid
New York, NY, USA
29000 Employees
261K-300K Annually

SEON Logo SEON

Vice President, Digital Marketing

Artificial Intelligence • Cybersecurity
Remote
US
415 Employees

Similar Companies Hiring

Granted Thumbnail
Artificial Intelligence • Healthtech • Insurance • Mobile • Financial Services
New York, New York
23 Employees
Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account