ZeroTier leads the world in next-generation connectivity and cybersecurity. Our platforms, ZeroTier One and ZeroTier Quantum, provide highly secure, peer-to-peer virtual networks, relied upon by millions of users and businesses - from individual users and startups to mid-scale enterprises and Fortune 500 companies. We’re backed by awesome investors including Battery Ventures, Bonfire Ventures, and Anorak Ventures.
The Role
Building on our significant growth, we are looking for a strategic, execution-oriented VP of Marketing to own and accelerate ZeroTier's top-of-funnel growth engine. This is a senior leadership role with direct accountability for building brand presence, generating qualified pipeline, and both expanding and driving execution through our marketing team.
The ideal candidate brings a modern, data-driven approach with a lean on B2B marketing, with demonstrable expertise in Answer Engine Optimization (AEO), Search Engine Optimization (SEO), and organic discovery strategies that drive compounding, long-term growth. You understand the full funnel from IQL to MQL to SQL or PQL, and you know how to build the programs, systems, and team structures that generate results at scale in competitive SaaS. Furthermore, we are looking for candidates that bring a passion for high-quality execution on all marketing output, driven by team leads, supporting team members, and strong AI-augmentation.
This is a player/coach role that is highly visible reporting directly to C-level leadership, with significant influence over ZeroTier's go-to-market strategy, positioning, and revenue trajectory.
Own ZeroTier's marketing execution, with a primary focus on building top-of-funnel pipeline through SEO, AEO/GEO, and organic content programs that grow IQLs, MQLs, and SQL conversion over time — with accountability for CAC, CPL, and funnel performance at each stage, as well as brand metrics like SOV.
Lead ZeroTier's SEO/AEO/GEO strategy — including technical SEO, content architecture, schema, domain authority building, and ensuring ZeroTier surfaces in AI-powered answer engines (ChatGPT, Claude, Gemini) on topics where we should own the conversation.
Oversee and direct ZeroTier's demand generation programs setting vector strategies, budget allocation, and performance standards across paid, organic, email, and events — while empowering the team to execute.
Collaborate with Sales, Product, Customer Experience, and senior leadership to keep messaging sharp, technically accurate, and differentiated — translating ZeroTier's capabilities into content and campaigns that open doors in identified target markets.
Manage, hold accountable, and coach a small but talented marketing team, setting priorities, maintaining execution quality, and making sure every piece of content and every campaign hits both workflow and content quality before going live.
What We’re Looking For
10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company.
Strong expertise in SEO/AEO strategy, including technical SEO, content optimization, schema markup, structured data, and a strong working knowledge of how AI-powered answer engines (ChatGPT, Claude, Gemini, etc.) extract, analyze, surface, and rank content.
Demonstrated track record of owning and growing top-of-funnel metrics — IQLs, MQLs, and SQL or PQL conversion — with a data-driven approach to optimization.
Strong experience managing a marketing team, including hiring, goal-setting, performance management, and hands-on coaching.
Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi-channel reporting.
Proven experience designing and orchestrating multi-channel demand generation programs including content, email, paid, events, and partner marketing.
Familiarity with ABSM strategies, intent data platforms, and account-based targeting in enterprise or mid-market SaaS environments.
Ability to engage at both strategic and tactical levels — comfortable setting direction in the board room and working alongside the team on execution.
Good familiarity of networking and/or cybersecurity concepts (VPNs, SD-WAN, Zero Trust, SASE, AI security, encryption) or demonstrated ability to quickly build technical fluency in complex B2B categories.
Excellent marketing narrative skills, with the ability to translate technical value propositions into compelling messaging for diverse audiences.
BA/BS degree in Marketing, Business, or a related field; MBA or equivalent experience is a strong plus.
Strong written and verbal communication skills, with the ability to translate complex GTM topics into plain language for stakeholders and peers.
Ability to represent the company at industry events, partner forums, and customer meetings with travel as needed (domestic and international).
Knowledge of additional languages (ex. Dutch, Spanish, Portuguese, French, Japanese, Korean) is also a plus.
Benefits
Hybrid office / remote work environment
Competitive salary and available equity compensation
Generous employer-paid health insurance, including preventative dental care for adults
401K Plan with employer matching
Flexible PTO policy
Flexible work hours (on management approval)
Career enhancement funds
Employee Referral Bonus
Skills Required
- 10+ years of progressive B2B marketing experience, including 4+ years in a marketing leadership role at a SaaS, networking, cybersecurity, or related technology company
- Strong expertise in SEO/AEO/GEO strategy, including technical SEO, content optimization, schema markup, and structured data
- Deep understanding of how AI-powered answer engines (ChatGPT, Claude, Gemini) extract, analyze, surface, and rank content
- Proven track record of owning and growing top-of-funnel metrics (IQLs, MQLs, SQLs or PQLs) with a data-driven optimization approach
- Experience managing and coaching a marketing team including hiring, goal-setting, and performance management
- Solid knowledge of HubSpot (or equivalent marketing automation and CRM tools), attribution modeling, funnel analytics, and multi-channel reporting
- Proven experience designing and orchestrating multi-channel demand generation programs (content, email, paid, events, partner marketing)
- Familiarity with ABM/ABSM strategies, intent data platforms, and account-based targeting
- Ability to operate at both strategic and tactical levels and translate technical value propositions into compelling messaging
- Good familiarity with networking and cybersecurity concepts (VPNs, SD-WAN, Zero Trust, SASE, AI security, encryption) or ability to quickly build technical fluency
- BA/BS degree in Marketing, Business, or related field (MBA strongly preferred)
- Strong written and verbal communication skills and ability to represent the company at industry events (domestic and international travel as needed)
- Knowledge of additional languages (Dutch, Spanish, Portuguese, French, Japanese, Korean) is a plus
- Experience leveraging AI-augmentation for marketing execution
What We Do
ZeroTier delivers secure software defined networking that works seamlessly and identically across both local and wide area networks. We are radically simplifying networking by treating the entire planet as a single data center.
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