VP of Marketing - TCS Brands

About Backstage

TCS' mission is to empower creative talent and streamline the content creation process for projects in film, television, commercials/branded content, social media, theater, music video, video games, and more. We provide solutions that manage the entire project lifecycle, including talent discovery and staffing, production, post production, and distribution.  Our brands include Backstage, Coverfly, FilmFreeway, Final Draft, ShareGrid, and Voice123.

TCS is the creative services division of Cast & Crew, a family of individually innovative companies modernizing the ways in which content is created.

The Role:

Backstage is seeking a VP of Marketing to oversee the TCS Brands (FilmFreeway, FinalDraft, Voice123, ShareGrid and Industry Arts) growth marketing strategies to drive customer acquisition and engagement. In this role, you will be leading cross-functional teams to develop and execute campaigns, optimize conversion funnels, and analyze and measure results. Our current team consists of ~11 creative marketers spread across our brands. We value innovation, experimentation, and data-supported decision making in a supportive, democratic, open, and respectful environment. 

As our VP Marketing, you will be directing department-wide projects, requiring meticulous planning, execution, and tracking of marketing projects to meet strategic objectives. You must be an excellent leader with proven experience supporting collaboration, allocating resources, managing budgets, and delivering projects on time with measurable results. Your success in this role will be determined by the overall success of campaigns against the roadmap objectives, your ability to leverage and develop the skills of our team, and your depth of expertise as a growth marketer. 

The VP of Marketing - TCS Brands will report to the President of TCS.

What You’ll Do:

• Work closely with the GMs of each brand to develop marketing strategies and help them achieve their P&L goals
• Lead and manage a team of growth marketers; provide mentorship, coaching, and professional development opportunities
• Collaborate with cross-functional teams (Product, Design, Engineering, Sales, etc.) to develop and execute campaigns that drive customer acquisition and engagement
• Create and manage a growth marketing budget and track and report on campaign performance
• Make decisions on which channels to invest in (paid, social, email, etc.) to drive optimal growth for the brands
• Develop an SEO and AI organic roadmap.  Work with content team to support organic plans
• Establish systems and processes for measuring results.  Work with the data team, and setup data pipelines to improve marketing efficiency
• Review our current toolsets and upgrade, keep or make recommendations on new
• Interpret and leverage customer behavior data to optimize marketing efforts; use insights to craft high-impact growth strategies across all parts of the funnel 
• Stay up-to-date with industry trends and best practices, and provide thought leadership on growth marketing

What we’re looking for from you:

• Expertise in growth marketing aimed at a B2C audience; able to ideate and drive campaign strategy across marketing functions to meet business objectives
• Excellent leadership skills, with proven experience managing teams and cross-functional projects
• Prior experience directing paid acquisition strategy, evaluating results and adjusting audiences and/or content to meet the ever-changing nature of major advertising platforms and social media
• Prior experience with SEO and content creation, and a proven track record of driving organic growth
• Prior experience managing robust email campaigns and creating user journeys
• Deep understanding of customer segmentation and strategizing effective communication and positioning for each unique segment
• Strong analytical skills, including advanced proficiency with Google Analytics 4 and Amplitude (or analogous platform); experience using data to drive decision-making
• Technical acuity with BI platforms such as Looker and/or Tableau
• Familiarity with attribution platforms for iOS
• Good communicator, great collaborator, and team member
• Excellent written and verbal communication skills, with the ability to articulate complex concepts to a variety of audiences
• Exceptional project management skills; able to create roadmaps, drive consensus, allocate budget and resources, and deliver projects on time