VP, Marketing (Systems & AI)

As our VP of Marketing, you won’t be inheriting a large team or managing a fixed budget; you will be the primary architect of our AI-first marketing engine, building it from the ground up. This is an opportunity to build the future of marketing at Pearl, acting as a key thought partner to executive leadership as you design the systems that create trust, clarity, and demand at scale. We are looking for a true systems-level thinker and operator, who wants to build the marketing machine, not just maintain it.

Pearl Health is dedicated to empowering primary care providers, health systems, and physician-led networks to succeed in the shift to value-based care. Our platform delivers the technology, financial tools, and expert services that enable practices to provide more proactive, effective care to their Medicare patients, ultimately lowering costs and improving health outcomes.

Founded in 2020, we are a team of healthcare and technology innovators backed by premier investors like Andreessen Horowitz, Viking Global Investors, and AlleyCorp. We partner with thousands of providers across 44 states to build a more sustainable future for American healthcare.

Your core focus will be building the machine. You'll bring a structured, engineering-like mindset to solve problems and build automated solutions that unlock the future of marketing.

• Own, articulate, and execute the vision for an AI-first marketing organization.

• Architect an AI-powered content system to generate, optimize, and distribute abundant, high-quality content (SEO, articles, keywords) through a turnkey process.

• Build an AI-driven account-based marketing system to spin off and tailor landing pages for specific needs at scale.

• Design and deploy an automated customer marketing system to handle ad-hoc requests, approvals, and email creation, freeing up human effort.

• Act as the primary thought partner to C-level leadership on all system and channel strategy.

• Hire, mentor, and lead your future team, starting with a key partner in Marketing Operations to help you build these systems.

• Evaluate, own, and manage a partnership with an external agentic marketing consultancy to accelerate the construction of our new marketing engine.

• Help lead development and drive accountability around maintaining brand standards, as Pearl elevates its market positioning.

You are a strategic marketing leader who pairs a big-picture vision with a passion for executional excellence. Proactive and collaborative by nature, you have a proven ability to translate complex ideas into compelling campaigns that drive measurable business growth.

Must-haves:

• A true systems-level thinker with a structured mind, proven by your experience designing and building sustainable, automated marketing systems from the ground up.

• Deep intellectual curiosity and practical experience with generative and agentic AI as a force multiplier.

• A "roll-up-the-sleeves" and entrepreneurial mindset, with comfort and a track record of success in a zero-to-one or greenfield environment.

• Experience as a true thought partner to senior leadership, with the ability to help articulate and execute a bold strategic vision.

• A deep sense of accountability and a co-owner mentality, acting as a leader who solves problems for the entire business.

Nice-to-haves:

• A background in engineering, math, or a related technical field that informs your structured, systems-first approach.

• Experience hiring and mentoring marketing operations or technical marketing talent.

• A discerning eye for design, copy writing, and the substance of content — all key for elevating our brand through thought leadership.

• Prior experience managing or partnering with external technical consultancies to build and scale new systems.

This role might not be for you if:

• You prefer creating individual marketing assets over designing the automated systems that create them.

• You are looking for an opportunity to manage a large, established team and budget.

• You prefer to focus on maintaining existing systems rather than building new ones in a zero-to-one environment.

• You are seeking a role where subject matter expertise (i.e. healthcare industry experience) is the most critical skill.

🤝 Collaborate to Innovate: We believe the best solutions arise from intelligent teamwork. We trust the expertise of our teammates and pursue opportunities to learn and grow from each other. By embracing diverse perspectives and encouraging authenticity, we create and evangelize groundbreaking health solutions.

🗣️ Trust Through Transparency: We prioritize transparency in all our interactions, ensuring that employees, patients, clinicians and partners have access to the information they need to make informed decisions. Integrity is at the core of how we operate, from building products to fostering relationships, and is crucial to our ability to communicate openly and gain trust.

❤️ Serious Impact, Big Heart: We go above and beyond with our efforts to empower proactive, patient-centered care — and we celebrate every step forward. Humor and positivity fuel our creativity, strengthen relationships, and remind us to acknowledge the journey as much as the destination.

We are an Equal Opportunity Employer on a mission to improve lives. Our strength comes from the diverse backgrounds, experiences, and perspectives of our team. We welcome all candidates and are committed to a fair, inclusive hiring process free from discrimination.

The expected offer for this role includes the following components:

• Base Salary Range: $210,000 - $250,000 per year.

• Additional Compensation: This role is eligible for a discretionary performance bonus and equity options.

• Benefits: We offer a competitive benefits package. More on our careers page.

Final compensation for this role will be determined by a variety of factors, including a candidate's relevant skills, experience, labor market conditions, and location.

We are not currently working with contingency search firms. If a resume is submitted to any Pearl Health employee by a third party without a valid written and signed search agreement, it will become the property of Pearl Health and no fee will be paid, irrespective of whether the candidate is hired.

While steps may vary by role, you can typically expect:

1. Recruiter Screen: An intro call to discuss your background and motivations.

2. Hiring Manager Interview: A deeper-dive conversation with your potential manager.

3. Panel Interview: A round of meetings with teammates and cross-functional partners.

4. Case Assignment/Presentation: A practical exercise inviting you to solve a real-world problem or relevant challenge.

5. Executive Interview: A final conversation with one of our leaders.