VP, Marketing Strategy (Rock, Alternative, & Country)

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: VP, Marketing Strategy (Rock, Alternative, & Country) 

A little bit about our team:

The Marketing department at Warner Records is the strategic engine of the label. We don't just disseminate information; we architect the global trajectory of our artists. Our mission is to develop avenues for market penetration through rigorous research, creative disruption, and front-line campaign leadership. From ideation to post-mortem, we are responsible for working with each team to develop integrated marketing plans that drive consumption, increase market share, and build global fandoms.

Your role:

As a VP, Marketing Strategy, you will serve as the chief strategist for a diverse roster ranging from emerging talent to global icons. You will be expected to leverage a deep understanding of the Rock, Alternative, and Country landscapes to build distinct, competitive identities for our artists. This is a high-visibility role that requires a blend of creative intuition and data-backed decisiveness to turn artistic vision into commercial dominance.

Here you’ll get to:

• Develop comprehensive and strategic marketing, campaigns, and goals across all phases of development that position our artists as global stars and differentiate them in a crowded marketplace

• Develop a detailed analysis of artists’ fan bases & create growth strategies to increase fan bases

• Collaborate with all departments to develop innovative, fully integrated campaigns that drive consumption, sales, cultural relevance, and audience growth

• Lead internal artist task forces and management status calls, ensuring all departments (Digital, Sync, Radio, Publicity) remain on-strategy

• Work directly with Creative Services to ensure a consistent, compelling visual and narrative thread across all consumer touchpoints

• Lead rigorous post-mortem analyses for priority launches to refine future initiatives and ensure compounding ROI on every campaign

• Constantly review real-time data and draw actionable conclusions to reach set goals, manage fluid marketing plans that extend out 12 months or more

• Identify and secure high-impact partnerships across sports, LGBTQ+, lifestyle, and retail spaces that expand the artist's reach beyond traditional music channels

• Manage global project budgets with total accountability, ensuring spend is optimized for maximum market impact

• Act as the primary liaison between the artist/management and the label in driving the artist's vision and all marketing-related issues

• Represent Warner Records at the highest standard at shoots, shows, and industry events, fostering relationships built on trust and ingenuity

About you:

• You don’t just execute tasks; you build blueprints for success. You are relentless in the pursuit of "one-of-a-kind" initiatives

• You have a proven ability to draw actionable conclusions from real-time data while maintaining the integrity of the artist's creative vision

• You possess the executive presence to manage internal relationships and lead high-stakes creative discussions with bold ambition

• At least 8 years of high-level marketing experience at a major record label, specifically within the Rock, Alternative, or Country genres

We’d love it if you also had:

• A portfolio of successful campaigns where you personally led the strategy from inception to global commercial success

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite Annual Rate: $150,000 - $175,000 Annually

Warner Music Group is an Equal Opportunity Employer.

Links to relevant documents:

2026 Benefits At A Glance final.pdf

EVerify Participation Poster.pdf

Right To Work .pdf