The Role
Lead and execute a comprehensive B2B/B2C marketing strategy for the US market to increase brand awareness and generate qualified leads via SEO, PPC, content, social, email, marketing automation, and analytics while optimizing spend and performance.
Summary Generated by Built In
Job Summary
We are seeking an experienced and strategic VP/CMO, Marketing to lead the marketing efforts for one of our companies. The ideal candidate is a strong marketing leader who understands the B2C and B2B space, has experience targeting the US market, and can drive lead generation through strategic marketing efforts while operating within a tight budget. You will be instrumental in formulating and executing a comprehensive marketing plan to expand our client base, increase brand awareness, and generate qualified leads. The role offers flexibility, with a mandatory 5-hour overlap during EST business hours (9 am-5 pm EST).
Responsibilities
- Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2C or B2B market.
- Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery.
- Lead all aspects of digital marketing, including SEO, PPC, content marketing, social media, and email campaigns, to increase brand visibility and drive leads.
- Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget.
- Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
- Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials.
- Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy.
- Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.
- Stay up-to-date with marketing trends, tools, and technologies to identify innovative strategies for growth.
Desired Skills and Experience
- 5+ years of experience in B2C/B2B marketing, with a proven track record of generating leads and executing successful marketing strategies in the US market.
- Strong experience in digital marketing, including SEO, paid advertising (Google Ads, LinkedIn Ads), content creation, and email marketing.
- Ability to work within budget constraints and maximize marketing ROI with limited resources.
- Excellent understanding of the B2C and B2B customer journey, with the ability to design and implement campaigns that drive engagement and conversions.
- Proficiency in marketing tools and platforms (e.g., HubSpot, MailChimp, Google Analytics, CRM tools).
- Strong analytical skills with experience in performance tracking, reporting, and data-driven decision-making.
- Exceptional leadership, communication, and project management skills.
- Knowledge of workflow optimization, remote work solutions, or VA services is a strong plus.
- Ability to work independently in a remote environment with a 5-hour overlap during EST business hours.
- ENGLISH – (Fluent Only) Must comprehend and communicate both written and verbally in English.
Job Details
- Type: Full-Time
- Schedule: Flexible schedule with a minimum of 5 hours overlap during the 9:00 AM - 5:00 PM EST business day.
- Remote: 100% Online
Skills Required
- 5+ years of B2C/B2B marketing experience targeting the US market
- Proven track record generating leads and executing marketing strategies
- Experience in digital marketing: SEO, paid advertising (Google Ads, LinkedIn Ads), content creation, and email marketing
- Proficiency with marketing tools/platforms (HubSpot, MailChimp, Google Analytics, CRM tools)
- Strong analytical skills and experience with performance tracking, reporting, and data-driven decision-making
- Ability to work within tight budgets and maximize marketing ROI
- Exceptional leadership, communication, and project management skills
- Ability to build and oversee marketing tools, platforms, and automation systems
- Ability to work independently in a remote environment with mandatory 5-hour overlap during EST business hours
- Fluent English (written and verbal)
- Knowledge of workflow optimization, remote work solutions, or VA services
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The Company
What We Do
Achieve Test Prep is committed to providing academic excellence, online credit-by-exam programs and customized RN and BSN bridge plans for medical professionals seeking to advance their careers. ATP provides students a traditional classroom atmosphere ONLINE with the speed of credit-by-examination. This program helps students to "test-out" of required nursing pre-req classes to achieve their Associates in Nursing or BSN and prepares them for their Registered Nursing Licensing Exam (NCLEX). The examinations and accreditations are administered independently by Excelsior College, DSST, UExcel or CLEP. ATP is the tutoring institute that provides the materials, instructors, and structure to properly prepare students to easily and successfully pass all the examinations. ATP strives to set the benchmark for overall value by providing live, classroom-based online interactive, instructor-led courses offering unique benefits compared to traditional education. We currently offer Nationwide online learning.
